What's Brewing

Episode 2 – Moving Forward with Pearl Street Brewery

Episode 2 – Moving Forward with Pearl Street Brewery

Pearl Street Brewery in La Crosse, WI has twenty years of growth and partnerships. Where it’s been, where it’s going and how their commitment to giving back to the community expanded into a not for profit.

Pearl Street Brewery is inviting presidential candidates to pour the perfect beer

Photo Credit: PATRICK SEMANSKY / AP

Democratic candidate Hillary Clinton stopped at the Pearl Street Brewery during her run for the 2016 presidential election.

La Crosse WI: Pearl Street Brewery is inviting presidential candidates to try to pour a perfect beer at its tasting room on La Crosse’s Northside.

Democratic candidate Hillary Clinton stopped at the Pearl Street Brewery during her run for the 2016 presidential election. After spending time with owners Joe Katchever and Tami Plourde, then Secretary of State Clinton went for a photo opportunity and committed what is considered a major faux pas in Wisconsin; a state known for its rich brewing history.

Secretary Clinton attempted to tap herself a pint of Pearl Street’s famous DTB Brown Ale but revealed her lack of skills, when she poured herself a glass of foam. Plourde, who was standing next to Clinton, quickly poured a second DTB and switched glasses with Mrs Clinton but not until after she had proudly held her foamy glass up for the onlooking members of the press.

Memes of Clinton, apparently unaware of the impact of her mistake, flooded the internet in the crucial months leading up to the election. The video of the pour has racked up hundreds of thousands of views and has been mentioned on hundreds of news sites and blogs. Some major news outlets even reported she may have damaged her presidential attempt, after blundering the pour in the Badger State.

A recent article on fitsnews.com stated, “Clinton’s pour was all foam, people … and voters in the Badger State took notice,” and said, “Never discount the extent to which 2016 Democratic presidential nominee Hillary Clinton damaged her electoral prospects after attempting (unsuccessfully) to pour a craft beer for herself at Pearl Street Brewery in La Crosse, Wisconsin.”

Joe Katchever, Founder and Brewmaster of Pearl Street Brewery believes pouring a beer is a national pastime in the United States. Especially in a state famous for great beer. “In a state where almost everyone learns the proper way to tap a beer, the consensus is that this may very well have cost Hillary Wisconsin and perhaps the Presidency.” Katchever says he also invited Bernie Sanders and Donald Trump to come to the brewery when they made stops in La Crosse but did not receive a response from either candidate.

“I extend a warm welcome to the candidates in the upcoming election to see who can pour a perfect pint of DTB,” Katchever says, “I can’t guarantee you’ll win Wisconsin with a perfect pour but I guarantee it’ll help!”

The famous Hillary Clinton video can be seen on YouTube!

About Pearl Street Brewery

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 20 years. Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota. Brewery tours are available every Friday and Saturday and patrons can visit the Tasting Room Tuesday through Sunday. The brewery plays host to musical groups, yoga classes, fundraisers, and many community events.

Media Contact:

Tami Plourde
Owner / Director Sales and Marketing
Pearl Street Brewery
tami@pearlstreetbrewery.com
1401 Saint Andrew Street
La Crosse, WI 54603
608-784-4832 Ext 6

Watch Pearl Street Brewery on the the new Discover Wisconsin.

Pearl Street Brewery to host Reverend Horton Heat’s 2019 Rockabilly Invasion

Reverend Horton Heat, a band often described with words such as rockabilly, psychobilly, country, and surf is playing August 17, 2019 at Pearl Street Brewery along with the Delta Bombers and Lincoln Durham.

The Reverend Horton Heat has recorded with Lemmy Kilmister (Motörhead), revered by country music legends like Johnny Cash, Carl Perkins and Screamin’ Jay Hawkins, and toured with Soundgarden, ZZ Top, The Cramps, Social Distortion, White Zombie and the Sex Pistols along with providing touring opps to upstarts Kyuss, Hank III, Marilyn Manson and countless others across decades on the road.

The Reverend Horton Heat performs nearly 200 shows annually. The band has also wowed sold-out crowds with their multi-city residencies across America, including performances at Coachella, Reading, Austin City Limits, Riot Fest and countless other festivals.

With over 1 million albums sold and nearly 35 years in the game, The Reverend Horton Heat have been delivering blood-pressure inducing scriptures to millions of fans worldwide.

The Reverend Horton Heat show will also feature the Delta Bombers and Lincoln Durham.

 

What: Reverend Horton Heat (website)

When: Saturday August 17 | 8pm

Where: Pearl Street Brewery (Main Stage) – 1401 St Andrew St, La Crosse, WI 54603

Cost: $25 Presale | $30 Door

 

Tickets are available on the Pearl Street Brewery App, and Festivals Food in Holmen, Onalska, and the La Crosse Village.

Things to Know about Applefest Appleweizen

The locals enjoy it so much, they made it the official beer of Applefest!

Apple Festing

Every September for the last 70 years, everybody gets together for a big parade with dozens of floats and marching, baton-twirling kids who stomp down to Abnet field next to the La Crescent Middle/High School to kick off Applefest.

If you listen you can hear the Apple Annies singing acapella and when you see them, you might be lucky enough to have your cheek adorned with an apple sticker or your t-shirt with an Applefest button. There’s a carnival, a cornhole tourney, a 5K run/walk, there are orchard tours, apple pie, a coronation of the new Royal Family and a beer tent with non-stop activities. This is where the tapping of the infamous, “Red Apple Keg” takes place.

Collaboration Across Borders

Celebrating generations of apple-farming, we call this a beer without borders as it brings cross-river neighbors from two different states together for a little hootin’ and hollerin’.

Like a marriage made in heaven, the Applefest Appleweizen is a marriage of fresh, light Wisconsin wheat ale and local, fresh-squeezed Minnesota Apples!

La Crescent, MN is right across the Mighty Miss from our brewery and La Crescent is surrounded by family-operated apple orchards. That’s why it’s known as The Apple Capital of Minnesota!

The Apples

Of all the apple varieties grown around here, Brewmaster Joe chose Honeycrisp apples because they are so darn good. We also like the fact that they are a Minnesota native! Honeycrisps are one of nine apple cultivars initially cultivated by the University of Minnesota that have become commercial varieties.

Patented in 1988 and released to the public in 1991, this apple wasn’t bred to grow, store or ship well. It was bred for taste: crisp, with balanced sweetness and acidity. That’s why we love ‘em. Local Honeycrisp apples are hand-harvested each Fall from one of the orchards just a few miles from our brewery and pressed into the freshest, most delicious juice you’ve ever had.

The Beer

Wheat beer brewed with Wisconsin barley and wheat malts. Fermented with a specific yeast for a pronounced estery aroma often found in Bavarian wheat beers and LAB for a fresh tanginess.

Seasonal Fall Release – 5.5% ABV 6 IBUs

Cheers to 20 Years of Beers (Video)!

Cheers to 20 Years of Beers! Pearl Street Brewery in La Crosse, WI!

Patrons saluting 20 Years of Beers from Pearl Street Brewery in La Crosse, WI!

About Pearl Street Brewery

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 20 years. Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota. Brewery tours are available every Friday and Saturday and patrons can visit the Tasting Room Tuesday through Sunday. The brewery plays host to musical groups, yoga classes, fundraisers, and many community events.

Great River Shakespeare Festival hosting performance of The Servant of Two Masters

The performance will feature Carlo Goldoni’s eighteenth century Italian classic is as hilarious as ever in this brand new adaptation. Unbeknownst to each other, two lovers flee to Venice: one in disguise, one on the run from the law, and both in need of a little assistance. When wily servant Truffaldino is faced with the opportunity to secretly serve these two masters for double the money, he is quick to accept…without thinking about the challenges of trying to be in two places at once! Mixups, music, mayhem and a whole lot of fun ensue in an adaptation that showcases classic Commedia dell’Arte characters and lazzi with a modern twist.

What: The Servant of Two Masters

When: Sunday July 14,2019 | 7 pm

Where: Pearl Street Brewery (Main Stage)

1401 St Andrew St, La Crosse, WI 54603

Cost: $25 – Tickets

Ticket price includes buffet meal (drinks not included) Dinner begins at 7:00 p.m., the show will begin at 7:30 p.m.

About the Great River Shakespeare Festival (http://grsf.org/)

Great River Shakespeare Festival (GRSF) is a nonprofit, professional Equity theater company in Winona, MN, dedicated to dynamic, clearly spoken productions of Shakespeare’s plays which enrich people’s lives, extensive community education, and community outreach programs, and comprehensive theater training.

Pearl Street Brewery to Host Hops and Hot Rods July 20th 2019

Pearl Street Brewery, Koenig Performance Body & Paint, Inc. and the Sprout for Kids Foundation are hosting Hops and Hot Rods July 20, 2019 at the Pearl Street Brewery.

Hops and Hot Rods will feature a car show, food trucks and live music. Proceeds from Hops and Hot Rods will benefit the Central High School Auto Shop Program.

Registration is currently open for showing vehicles; the event is open to all models and makes of cars. The deadline to submit a car is July 1, 2019 and can be submitted here

What: Hops and Hot Rods

When: Saturday, July 20th  2019

Where: Pearl Street Brewery

1401 St Andrew St La Crosse, WI 54603

Cost: $10.00 proceeds to benefit the Central High School Auto Shop Program

Time: Noon – 6:00 PM

Contact Travis with any car show questions – travis@pearlstreetbrewery.com.

Pearl Street Brewery Participates in the 2019 Wisconsin Brewers Guild Common Thread Beer

Pearl Street Brewery has once again participated in the Wisconsin Brewers Guild Common Thread Series. The Common Thread is a macro-collaboration created by more than 20 Wisconsin brewers who came together to share ideas and celebrate Wisconsin’s rich brewing heritage and culture.

The 2019 Common Thread Collaboration was brewed at Vintage Brewing Company in Sauk City. This year’s beer is a Cranberry Witbier with a touch of coriander, chamomile, and rose hips and a hint of tartness contributed by a partial kettle sour.  This beer has been described as a “Belgian-inspired unfiltered wheat ale with a tempting citrus/cranberry fruitiness, velvety smooth mouthfeel, low bitterness and juicy-tart berry finish” with 8 IBUs 5.4% ABV.

Wisconsin-grown Ingredients Include:

Malted Scarlett 2-row barley

– Malteurop, Milwaukee

Flaked oats, flaked wheat & malted wheat

– Briess Malting, Chilton

Cranberries & cranberry juice concentrate

– Badger State Fruit Processing

“Top Secret” varietal hops

– Gorst Valley Hops, Nekoosa

Coriander & rose hips

– Hopnology, Mazomanie

The Tart Cranberry Wit will be officially released in La Crosse at the Pearl Street Brewery tasting room on Thursday June 6, 2019 at the monthly meeting of their Mug Club. Doors open at 4pm (Open to the Public). Proceeds from Common Thread sales are contributed to the Wisconsin Brewers Guild.

About the Wisconsin Brewers Guild

The Guild’s mission is to promote and maintain standards of excellence in Wisconsin’s brewing industry. They provide a network that connects brewers, suppliers, retailers, and of course enthusiasts not only in Wisconsin but worldwide. By uniting the small and independent brewers across the state, the Guild has a stronger voice that aims to educate policy makers at the state and federal level about their industry and promote legislation that will allow the craft brewing industry to thrive.

Episode 1 – 20 Years of Beers at Pearl Street Brewery

Episode 1 – 20 Years of Beers at Pearl Street Brewery

Established in 1999, Brewmaster Joe Katchever and Brewmistress Tami Plourde tell the story of Pearl Street Brewery. From it’s beginnings on Pearl Street in La Crosse, WI to it’s current location in the city’s old rubber mills. It’s a story of craft beer and community.

Things to Know about Smokin’ Hemp Porter

Things to Know about Smokin’ Hemp Porter

Another Pearl Street original. This dark, smooth, and easy drinkin’ porter is made with cherry-wood smoked malt and toasted Canadian hemp seeds. When aged throughout the year, its flavor matures with time.

One of the First

Pearl Street Brewery is ahead of its time when it comes to releasing beer that actually contains hemp. Pearl Street Founder and Brewmaster, Joe Katchever has been brewing and serving Smokin’ Hemp Porter on draught since 2008.

Approval

Katchever says, “although I applied several times, I couldn’t get Federal label approval for this beer because it had the word ‘hemp’ on the label. I have many emails back and forth with the TTB (the Federal Agency that regulates alcohol product labels) explaining that the beer did not contain illegal substances and that hemp itself is not illegal.

Ingredients

First, barley malt is smoked over cherry wood to a sweet smokiness, then hemp seeds are toasted to a nutty brown. Then, they are mashed together with crystal and chocolate malts, to form the backbone of Smokin’ Hemp Porter. Lightly hopped with classic British hops and cold-conditioned.

Flavor

You’ll find Smokin’ Hemp Porter to have an inviting smokiness remnant of Highland scotch. The body is medium and doesn’t fill you up as much as a heavier stout or robust porter. There is a noticeable nutty earthiness from the toasted hemp seeds and it finishes with a dry, non-cloying sweetness. Usually drunk fresh, this beer is often cellared for extended periods of a few months to a year or more. Figs, dates and vanilla flavor notes develop over time but the finish stays bold and smokey.

Limited 4/20 Release – 5.5% ABV 18 IBUs