Tour de Pearl



Tour La Crosse this summer with Pearl Street Brewery!

Coming soon… the Tour de Pearl app (available on iPhone and Android — FREE!)

Here’s more on how you can adventure La Crosse

50 stages total. $25 gets you a t-shirt and hundreds in special offers and coupons from our sponsors and stages!

We grouped the 50 Stages into 5 Sprints + 1 Bonus Sprint! Grouped according to mileage based on riding from Pearl Street Brewery, all 6 sprints offer participants a chance to get out and about, drink Pearl Street Beers, eat some amazing food and enjoy La Crosse and the surrounding area.

Complete each stage and win awesome prizes (while sponsor supplies last), get entered for even bigger prizes and collect points to win one of three GRAND PRIZES .

Check out the FAQs for the La Crosse Tour below:

How do I register and pay to get on the Tour?

You can register and pay for the Tour de Pearl within the Tour de Pearl app or in person at the Brewery!

How do I get the full value out of my Tour Registration?

Never leave the house without your phone! Your phone is your virtual tour card that will grant you access to DEALS and STEALS all summer long!

My Tour App says “Sprint.” Do I have to knock these places out in one day?

Only if you’re feeling extremely ambitious! Sprints only indicate groups of establishments worth a certain amount of points – you can start a sprint on June 1st and end it September 2nd – you have ALL SUMMER to complete!

Do I have to ride my bike to get my stamp at each place?

NO! If you want to walk, run, skateboard, canoe, drive or any other form of transport, so be it – just get there! Go enjoy summer in La Crosse!

How do I win one of the Grand Prizes? When are the winners announced?

Complete as much of the Tour as you can by September 2nd – by this day, your final Tour points will be counted and we will award the top three point collectors at the End of Tour Party at Riverside Park Band Shell! First, you need to finish Sprint 1 through 5 – then you can accrue as many points as you can by going to your favorite spots or do the whole Tour again!

How do I get entered to win Sponsor prizes?

Once you have completed a sponsored Sprint, bring your phone to Pearl Street Brewery for your prize and/or entry for a Sponsor Prize drawing. More details can be found in the App or on our Facebook page.

Do I have to drink a beer at each location on the Tour?

Yes OR you can buy a beer chip for a different day OR you can get your friend a beer!



Everything culminates at the La Crosse Area Bicycle Festival over Labor Day Weekend. Come ride the scenic bike trails around La Crosse with us. Then help us celebrate a great summer of  Tour de Pearl at the End of Tour Party Saturday, September 2nd at the Riverside Park Band Shell in downtown La Crosse, WI. There will be LIVE music and lots of prizes! This party is open to the public (cover charge may apply).