All Posts - New Releases

The La Crosse Paddling Club Hosting Social and Meeting Sunday, April 5, 2020

Established in 2018, the La Crosse Paddling Club consists of outdoor enthusiasts who value the numerous benefits of paddling, whether it be a canoe, a kayak, SUP paddleboard, or 20-person dragon boat.

The La Crosse Paddling Club is a friendly and inclusive active social club. Members range in age, fitness levels, and enjoy time on the water. The Club mission is to promote interest and participation in the sport of paddling through safety education, skill training, social events, and outreach.

The group feels that paddling is a leisure activity that can keep individuals active for an entire lifetime while offering varying levels of activity. The general public is invited to attend the April 5 meeting and social hour to learn more about the organization.

More information on the club may be found at

What: La Crosse Paddling Club Social and Meeting
When: Sunday, April 5, 2020 at 2 PM – 4 PM
Cost: Free | Open to the Public
Where: Pearl Street Brewery
1401 Saint Andrew Street, La Crosse, WI 54603

About The La Crosse Paddling Club 

  • To promote interest and participation in the sport of paddling
  • To provide education in all aspects of paddling, including proper technique, navigating area waters, safety tips, etc.
  • To support amateur and experienced paddlers as they reach their individualized paddling goals.
  • To encourage under-served groups, such as seniors, veterans, and youth, to paddle.
  • To bring paddlers together for recreational purposes and even competition, if desired.

GROW’s People, Produce & Proceeds Fundraiser Saturday March 28th!

GROW, a local non-profit is hosting its 2nd annual fundraiser,  People, Produce & Proceeds, to raise funds to connect children with healthy food and nature through school garden and farm experiences. This family friendly fundraiser held at Pearl Street Brewery will include raffles, trivia, arcade games, and a taco bar available for purchase from Cloudy’s Food Truck & Catering.

Linda Vale, GROW Operations Director, stated, “Last year was a big success with a great turn out, delicious food, and spectacular donations for the silent auction and raffle prizes! Many went home with great gifts to keep them thinking about GROW and our garden spaces. Fundraisers like this are great for getting together with friends and families of the GROW gardens and talking about what wonderful things are to come for the upcoming season.” 

Tickets are available for purchase at the door or online through the GROW website. Pearl Street Brewery will be donating $1 of every pint purchased during the event to GROW through its Sprout for Kids Foundation.

What: People, Produce & Proceeds
When: Saturday, March 28th, 2020 | 5pm to 8pm
Cost: $5 (14 and under are free)
Where: Pearl Street Brewery
1401 St. Andrew Street, La Crosse, WI 54603

About Grow
GROW is a non-profit on a mission to connect children with healthy food and nature.  Our organization was born out of the passion of a few dedicated parents who wanted to be sure children have hands-on learning experiences that would positively impact their overall health for a lifetime.

Hops and Hot Rods: Charity Car Show 2020

Pearl Street Brewery Announces Save The Date For Hops and Hot Rods 2020

Pearl Street Brewery, Koenig Performance Body & Paint, Inc. and the Sprout for Kids Foundation is hosting the 2nd Hops and Hot Rods Saturday July 18, 2020 at the Pearl Street Brewery.

Hops and Hot Rods will feature a car show, food trucks and live music. Proceeds from Hops and Hot Rods will benefit the Sprout for Kids Foundations.

Registration is currently open for showing vehicles; the event is open to all models and makes of cars. The deadline to submit a car is Friday June 26, 2020 and cars can be submitted HERE.

What: Hops and Hot Rods: Charity Car Show
When: Saturday, July 18th  2020
Where: Pearl Street Brewery
1401 St Andrew St La Crosse, WI 54603
Cost: $10.00
Time: Noon – 6:00 PM

Sprout for Kids Foundation

Sprout for Kids is a 501(c)3 nonprofit that is 100% volunteer run, and all the dollars raised go right to where they are needed.  Since its inception Sprout for Kids Foundations has worked with a multitude of area nonprofits and organizations including; Habitat for Humanity, The Boys and Girls Club, Hunger Task Force, Valley View Rotary, Rotary After Hours, Joe Was Just Joe Foundation, Kiwanis, Big Brothers Big Sisters of America,  Kane Street Community Garden, The North La Crosse Business Association, New Horizons and many more.

Pearl Street Brewery, Arterial Bar & Grill, and The Good Fight Community Center Partner for Pop Gose Beer Fundraiser

On March 14, Visitors to the Arterial Bar & Grill will not only be able to taste the 2020 run of Pearl Street Brewery’s Pop Gose but will be able to support The Good Fight Community Center.

Pearl Street Brewery will be taking over 4 tap lines for the evening and will be pouring their Pop Gose, D.T.B Downtown Brown Ale, and new beers this year, Supreme Fatty and VO Haze. Pearl Street Brewery and Arterial will co-sponsor  $1 per beer sold as a donation to The Good Fight Community Center during the event.

OnThree Printing will be on site doing a live print, limited release T-shirt for the evening and music from the American Feedbag will start at 9pm.

What: Pop Gose Release Party & Good Fight Fundraiser
When: March 14 | 7pm-12am
Where: The Arterial Bar & Grill
1003 16th St S, La Crosse, Wisconsin 54601

The Good Fight Community Center

Providing at-risk and disadvantaged youth with hope, encouragement and a safe environment to develop personal goals, discipline and values free from juvenile delinquency, substance abuse, truancy, crime, gang activities and other difficult challenges.

Pearl Street Brewery Sets Dates for Bikes at the Brewery in 2020

Pearl Street Brewery is hosting its annual Bikes at the Brewery Saturday March 7, 2020. This Annual Sprout For Kids Foundation Fundraiser is an invitational motorcycle show, featuring hand built motorcycles from small and independent builders including showcasing a few vintage motorcycles.

Interested parties that want to show their work may contact James Whistleman at or 608-406-8180.

What: Bikes at the Brewery
When: Saturday March 7, 2020
Time: 10am-6:00 PM
Where: Pearl Street Brewery
1401 Saint Andrew Street La Crosse, WI 54603
Price: $7.00 Entry

About Sprout For Kids Foundation

Sprout for Kids Foundation is a LOCAL non-profit that raises money and goods to be donated directly to families, schools, and organizations in La Crosse and the surrounding area.  As of 2017, the foundation has been able to donate thousands of dollars directly to those in need on behalf of Pearl Street Brewery and On Three Printing & Design.

Koch Marshall Trio + Mark Joseph & The American Soul Friday March 6, 2020

$20 adv on the PSB App / $25 dos.

Koch Marshall Trio will be hitting the Pearl Street Brewery Main Stage with support from Mark Joseph & The American Soul.

At the heart of Koch Marshall Trio is a blues sensibility with an amalgam of rock, funk, jazz and country played with grooves and dynamic improvisations. The trio blend the explosive guitar of Greg, the groove-centric, playing of his son Dylan on drums and the organ stylings of Toby Marshall, Greg’s compositions are properly portrayed in the blues drenched, funk, gospelly, jazz-rock panorama in which they were conceived.

Milwaukee native Greg Koch has also forged a successful career as a guitar player’s guitarist. He has been called “fiendishly talented” by author and former editor- in-chief of Guitar Player Magazine Tom Wheeler and “scary good” by guitar phenom Joe Bonamassa.

In addition to his 15 releases on multiple record labels which feature his unique take on a variety of American guitar styles and his versatile compositions, Koch is widely known for his lengthy tenure as an international ambassador for Fender Guitars which listed him in their “Top Ten Unsung Guitarists” on

Opening the night will be Mark Joseph & The American Soul. Mark Joseph has performed over two thousand live shows, created five full length albums and multiple EP’s. 2020 finds Mark Joseph’s release of his new full length album, “The Musician and the Muse”.

Mark Joseph was Inspired and forever changed by witnessing the virtuosity of “The King of Blues” (BB King).  Shortly after he was gifted his first guitar in 1991, at the ripe age of 10.  The subsequent decades, two thousand plus live shows, five full-length albums and multiple EP’s, have permanently written Mark Joseph into the sonic history he was inspired by so many years ago. Yet the blues was the common thread throughout for this Minnesota born singer, songwriter, and guitarist.

2020 finds Mark Joseph showing no signs of slowing down with the recent release of his new full-length album, “The Musician and the Muse”.  The blues is front and center as Joseph explores both his expansive songwriting skills, and his explosive ability to make the guitar sing, cry, or even challenge fans to question what is possible with a pic and some strings.  In collaboration with the prolific and accomplished LA-based producer Steve McCormick, this record is a true snapshot in time, building upon the blues of the past, yet carving out a place for Joseph that is uniquely his own.

The Musician & The Muse features guest appearances from:
 – Richie Hayward (Little Feat) Drums on “Walk To The Water”
 – Stanley Behrens (WAR/Canned Heat / Willie Dixon) on Harmonica
 – John Avila (Oingo Bingo/Lukas Nelson/Neil Young) on Bass
 – Toby Lee Marshall (Koch-Marshall Trio) on Hammond Organ
“The Blues is my home.  A place filled with emotions, the past… an uncertain future.  Dark, light, it’s all there.” – Mark Joseph

What: Koch Marshall Trio and
Mark Joseph & The American Soul
When: Friday, March 6, 2020
Time: 7:00 PM Where: Pearl Street Brewery
1401 Saint Andrew Street La Crosse, WI 54603
Price: $20 adv on the PSB App / $25 dos.

Pearl Street Brewery Announces Annual Winter Bus Trip to the Snowflake Ski Jump Tournament

Pearl Street Brewery (PSB) is inviting the general public to jump on the bus for the annual Snowflake Ski Jump Tournament  Saturday February 1, 2020. In 2019, PSB packed three buses for the all day tournament in Westby, WI. 2020 Tickets include the Ski Jump Entry Button, bus ride to & from Del’s Bar in La Crosse, and a tailgate with PSB Beer and food.

Pearl Street Brewery is the Official Craft Beer Sponsor of the Snowflake Ski Jump Tournament which is held Friday and Saturday featuring competitors from 5 countries on an Olympic-size hill. International competition includes the USA’s best ski jumpers. Entertainment, food, with live music both nights at the Rod & Gun Club. Fireworks Friday night between jumping rounds at approximately 7:30pm.

What: PSB Winter Bus Trip to the Westby Ski Jump
Bus Pick Up: Del’s Bar  229 3rd St N, La Crosse, WI 54601
When: Saturday February 1, 2020 | Time 9:30 AM – 6:00 PM
Cost: $45.00 includes Ski Jump Entry Button, Bus ride from Del’s Bar in La Crosse / Back and Tailgate with PSB Beer and Food.

Tickets may be purchased on the PSB App. 

Pearl Street Brewery invites the public to the Inaugural Canning Run of its D.T.B. Brown Ale

Pearl Street Brewery invites the public to the Inaugural Canning Run of its D.T.B. Brown Ale

Thursday February 13, 2020 | 5:30pm

Twenty-one years ago, Pearl Street Brewery made history when they opened their brewery in downtown La Crosse. Then City of La Crosse Mayor, John Medinger tapped the inaugural keg of DTB Brown Ale.

It was 14 years ago that Pearl Street first put it’s award-winning beers into bottles. Since then, beer-lovers have been able to find their favorite La Crosse-born bottled beer throughout Wisconsin. In Pearl Street’s most recent expansion, they have installed a brand-new American made canning line, and Pearl Street Brewery is inviting the public to the Inaugural Canning Run of its D.T.B. Brown Ale. D.T.B has been Pearl Street Brewery’s most popular beer for 21 years, and will be the first beer to be officially canned on their new line.

On Thursday February 13, at 5:30pm, attendees are invited to partake in packing their own 6 pack of ice cold D.T.B. Brown Ales as it comes off the line.  These brewery-fresh six-packs will be available for purchase immediately.

“Over the last two decades, Craft beer has emerged from the fringes of America and has planted it’s flag firmly in the middle of the mainstream.” says Brewmaster Joe Katchever.

Twenty-plus years ago, craft beer was distinguished because it could usually only be found on tap. Then it made it’s package debut in the infamous 22 oz bomber bottle. Years later, as craft beer became more commonplace on the shelves of grocery stores, it was sold in 12oz or 16oz bottles. I’ve now decided it was time for Pearl Street beers to be available in cans. It’s a natural evolution”

What: Inaugural Canning Run: D.T.B. Brown Ale
When: Thursday February 13, 2020
Time: 5:30pm
Where: Pearl Street Brewery
1401 Saint Andrew Street La Crosse, WI 54603

Big Bluff Comedy is proud to present Geoffrey Asmus Friday February 14, 2020

Big Bluff Comedy is proud to present nationally touring comedian Geoffrey Asmus. Geoffrey began performing stand-up in 2013 immediately “after wasting $143,548 in college”. Within a short time he won Comedy on State’s Funniest Person in Madison 2015 and Penguin Comedy Club’s Funniest Person in Iowa 2015, both times “beating out the guy who invented meth, Quentin.”

Soon after, Geoffrey was selected as a ‘New Face’ performer at Just For Laughs Montreal and was featured on FOX’s ‘Laughs’ and Kevin Hart’s LOL Network. He has also performed at the Laughing Skull, Bridgetown, Limestone and Boston comedy festivals and won 3rd place in Atlanta’s 2017 Laughing Skull festival. Geoffrey has opened for Brian Posehn, Aparna Nancherla, Todd Barry, Daniel Sloss and Alonzo Bodden among others.

When: Friday February 14, 2020
Time: Doors 7:00pm | Show 8:00pm
Where: Pearl Street Brewery
1401 St Andrew St La Crosse, WI 54601

Tickets: $15 online / $20 at the door / Purchase Tickets

Large groups may call ahead with the number of your party for priority seating (608) 784-4832.

Parking is available directly outside the front door of Pearl Street Brewery (PSB) within the gravel lot or on the nearby streets. Attendees are asked to not park in the adjacent blacktop parking lot, vehicles will be towed, see parking map here.

Special thanks to The Big Bub’s Comedy Show (Winona, MN) for helping us book and host Geoffrey Asmus!

2020 Winter Beach Ball February 7-8, 2020

Friday Night Schedule

Pearl Street Brewery Offering Specialty Beer Releases and Island Food Pairing for 2020 Winter Ball


Single Day Tickets Available At Local Festival Foods

To celebrate 21 years of brewing craft beer in La Crosse, Wisconsin, Pearl Street Brewery has set the theme of the 2020 Winter Ball (aka Winter Beach Ball) for February 7-8, 2020. This yearly event kicks off Friday with a beer and island food pairing social from the following restaurants:


La Crosse Distilling Company

Chef Matt Brown

Chilaquiles en Salsa Verde

Meringue Bakery (Food Network Baking Champion)

Baker Jen Barney

Coconut, sesame, and banana caramel entremet

The Waterfront Restaurant and Tavern

Chef Brian Plum

Pineapple steam bun with avocado puree, Trinidadian stewed chicken with lime scented cucumbers

Fox Hollow Golf Course & Banquet Hall

Chef Tom Bernett

Hawaiian sweet roll stuffed with a chorizo meatball, chile sauce and topped with pineapple jalapeno relish

4 Sisters Wine Bar and Tapas Restaurant

Chef Patrick Halverson

Chocolate coco crusted pork ribeye with a strawberry jalapeño pepper jelly cream cheese topping


The lineup of special release beers and drinks to be released include a Mixed Berry Hard Seltzer, Sangria, Peanut Butter Porter, a Mexican American Lager and Tropical Beeramid of 10 Cask Conditioned Hazy IPAs including a Pina Colada Hazy IPA all wrapped in the sweet sounds of summer tunes.

On Saturday, The Winter Beach Ball will feature the sounds of an island summer including a  Jimmy Buffet DJ set, Heatbox (funky beatboxing loop artist), and party band, The Sweatband (high voltage, 8-Bit Funk) to close the night.

Attendees are invited to wear their best island garb for the event including but not limited to flip-flops, cut-off jean shorts, hula skirts, sundress, flower prints, coconuts, Hawaiian shirts, and more.  A Hangover Breakfast will follow the event Sunday, more information to come. A variety of single day and weekend tickets are available on the Pearl Street Brewery App and local Festival Foods.

What: 2020 Pearl Street Brewery Winter Beach Ball
Where: Pearl Street Brewery
1401 Saint Andrew Street La Crosse, WI 54603
When: February 7-8, 2020
| (7th) 6pm-10pm || (8th) 5pm VIP Hour | 6-11 PM


Friday Tickets – $40.00
5 Beer Samples, 5 Appetizer Courses and Entertainment.

Saturday Tickets – $20.00 pre-sale | $25.00 door
Includes 1 Free Beer and entry

Weekend Pass – $50.00
Entry for Friday
5 Beer Samples, 5 Appetizer Courses and Entertainment.
General Admission ticket for Saturday
Includes 1 Free Beer and Entry

Saturday VIP Tickets – $50.00
Includes 5 Beers, Early Entry, Growler Fill, Food and Entertainment

VIP Weekend Pass – $80
Entry for Friday
5 Beer Samples, 5 Appetizer Courses and Entertainment.
VIP Admission ticket for Saturday
Early Admission at 5pm
Free Food Spread
Free Growler Fill Coupon
One of Each of all 5 Special Releases

The Sweatband

Hailing from the purple city, Minneapolis, MN, The group was founded by local saxophonist Danny Q who had been a nationally touring contemporary jazz saxophonist for the last 5 years, but left the scene to pursue his true love of funk and rock. The band features a super cast of all Minnesota-based musicians including core members Scott Muellenberg (bass), Ke’Andre Mack (drums) and Jimmy Bayard (guitar). Collectively their resume has put them on stage with artists such as Robert Randolph, Eric Gales, The Petersons, Marva King, NPG, Judith Jill, Shelby J and Alexander O’Neil.

About Heatbox

Heatbox, aka The One Man Entertainment System, is a Minneapolis based funky beatboxing loop artist, video game show host, voice over actor, and computer programmer.

He has performed with or in front of many of the world’s biggest musical acts, and wowed crowds on some of the biggest stages and talent shows.