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Pearl Street Brewery Announces Tour de Fish Fry! 

 Seasonal Release of Gosecopia made with Wisconsin Cranberries.

The Tour de Fish Fry, a new campaign by Pearl Street Brewery similar to its summer Tour De Pearl of bicycling stages around the La Crosse area, will be kicking off in January.

The event encourages folks to grab take-out and dine-in at area eateries offering fish fries and Pearl Street Brewery products.

The Tour de Fish Fry card gives participants the opportunity to register to win prizes, BOGO offers, and get a free pint at Pearl Street Brewery when they turn in the card with completed stamps, while also voting for the best “unofficial” fish fry on the Tour.

The winter long Tour de Fish Fry, geared after the Tour De France, encourages cyclists and drivers to visit the hard-hit local eateries and restaurants in the La Crosse area. Participants may purchase a $25 Fish Fry Card for stamps and receive specials on Pearl Street Brewery products at participating businesses.

Fish Fry Cards may be PURCHASED NOW picked up starting Friday Jan 8, 2021 and after.

Proceeds from the card sales will benefit the La Crosse Bar & Restaurant Relief Fund.

What: Tour de Fish Fry

Fish Fry Window: Jan-March 31

Where: La Crosse County

Cost: $25.00 | Participants must be 21+ to participate.

About Pearl Street Brewery

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota.  Patrons can visit the Tasting Room Tuesday through Sunday.  The brewery hosts many community events and has been very involved in local charity work since it first opened in 1999.

Since March 2020, Pearl Street Brewery has followed Health Department recommendations in their Tap Room by limiting capacity, increasing shared-space sanitation, encouraging mask-wearing, and making their own, “social distance spot savers”. They have also expanded their outdoor patio space so patrons can enjoy their beverages outside! Tasting Room carryout and curbside options are available.

Linalool IPA, D.T.B Brown Ale, and Shitty Lyte Beer in 16oz cans.

Pearl Street Brewery Will Offer Linalool IPA, D.T.B Brown Ale, and Shitty Lyte Beer in 16oz cans.

Pearl Street Brewery will be releasing a number of bottled favorites into 16oz cans. Including Linalool IPA, the only IPA brewed with Northern Discovery® hops. The brewery’s flagship D.T.B Brown Ale and its foray into the traditional light lager, Shitty Lyte Beer.

Linalool IPA is brewed with this rare species of hops that was discovered growing wild by a UW-Madison Horticulture Botanist, who was also a homebrewer. Upon brewing with the mystery hop, he also discovered that it made good beer. It  will be available soon in 4-packs of 16oz cans. 7% ABV  60 IBUs.

D.T.B Brown Ale is an all-malt brown ale, brewed with six malt varieties, its complex nutty flavor with roasted undertones comes at you with an uptown taste. Not to mention it’s hopped with both American and British hops. Voted most likely to be the life of the party, a night downtown almost always includes a DTB. Gold Medal Winner at The World Beer Championships. It  will be available soon in 6-packs of 16oz cans. 5% ABV  10 IBUs.

Shitty Lyte Beer is a traditional American Light Mega-Lager, using fresh local ingredients. Unpasteurized, with a single strain of clean lager yeast and cold fermented.  It will be available soon in 6-packs of 16oz cans. 4.2% ABV – 5 IBUs.

Other recently released 16 oz canned beer includes V|O Haze, and Supreme Fatty.

The new beers will be available in Wisconsin, Minnesota and Iowa and in the PSB Tasting Room which is now open and is, of course, taking the necessary COVID-19 precautions as it states on their website:

So we can all be safe, we have hand sanitizer and masks available, and we’ve gone hog-wild on the cleaning and sanitizing of our Tasting Room.

Carryout and curbside options are still available and encouraged.

Pearl Street Brewery and Hoch Orchards Partner for production in Wisconsin

Pearl Street Brewery has partnered with Hoch Orchard Hard Cider out of Nodine, MN to produce and sell their ciders in Wisconsin.  Pearl Street Brewery will produce and package Hoch Orchards Ciders through their company Turisimo Fermentations, LLC.

Pearl Street Brewery has worked with Hoch Orchard & Gardens for many years utilizing its organic fruits in versions of Pearl Street Brewery Beer and products. The idea to collaborate was an easy decision for both the Brewery and Orchard. Pearl Street Brewmaster Joe Katchever stated  “We take pride in utilizing locally sourced products from Wisconsin and Minnesota Farmers, and we like to set an example of how an entity can invest in locally produced products made directly in our own backyard.” 

Jackie Hoch of Hoch Orchard & Gardens, stated “Our relationship has been growing since the start of the Pearl Street Brewery and it has only strengthened with our combined passion of the La Crosse area and the Driftless region. This collaboration made sense to further that relationship”. 

The Hoch Orchard Hard Cider are available in 12 oz bottles and offer a wide range of seasonal ciders starting with Wet Hopped Summer Cider and Cidre Nouveau released in November, Winter Spruce tip, Spring Bulmers Irish and multiple fruit blends, including: strawberries, rhubarb, raspberry, apricot, plum, tart cherry and others. 100% of the fruits used are grown organically on Hoch’s farm.

About Hoch Orchard & Gardens 

Hoch Orchards strives to produce high quality fruit with minimal pesticide use. In 2010, Hoch Orchard & Gardens completed a transition plan and the whole farm is now certified organic. The farm is a vertically integrated food production system and only sell fruit that they grow. Not only does Hoch Orchard & Gardens grow all the fruit they sell, they also harvest, store, clean, pack, and distribute the fruit grown on the farm.

Business interested in carrying Hoch Orchard Hard Cider may contact Tami Plourde at Pearl Street Brewery. The Hoch Orchard Fest Cider is available in 4-Packs and individual pints at the Pearl Street Brewery Tasting Room during normal business hours.


Tami Plourde
Owner / Director Sales and Marketing
Pearl Street Brewery
1401 Saint Andrew Street
La Crosse, WI 54603
608-784-4832 Ext 6

Free Pint For Buying Local on Small Business Saturday

On Saturday, November 30, 2019 locals and visitors to La Crosse County may bring in receipts totaling $20 or more from purchases made on Small Business Saturday at any of the independently owned small businesses in La Crosse County and receive a free beer from Pearl Street Brewery. *Limit one pint per person.

Pearl Street Brewery has been a proponent for using local ingredients and products since its inception 20 years ago and wants to reward those that “Shop Local” in La Crosse County this 2019 Holiday Season.

What: Free Pint On Small Business Saturday

When: Saturday, November 30, 2019 | 12pm-5pm

Where: Pearl Street Brewery – 1401 St Andrew St, La Crosse, WI 54603

Note: Receipts must total $20 or more, be from a locally owned La Crosse County Businesses and be dated Saturday, November 30, 2019 (Small Business Saturday). This offer may not be used in conjunction with any other promotion or special offer.


Stop down to the Bodega Brewpub on Halloween night for a great lineup of beer you won’t find anywhere else!

Wed, Oct 31st  |  5-11pm

Dankenstein IIPA
Me, Myself & IPA
Funkadelicacy Sour Barrel-aged Blond Ale
Monkey Wrench’s new blood red lager (sneak preview)

Costume contest with $100 for best costume and other prizes

Live music by The Spaceheaters!!



Monkey Wrench Concert and Beer Release

Monkey Wrench CD & RED Beer Release
“Some Kind of Pycho Killer”

Doors at 7pm  |Music at 7:30pm

$10 Tickets include entry and a 22oz. commemorative limited release bomber bottle.

Download the free Pearl Street Brewery App to purchase tickets.

Hard tickets available for sale after October 1st, at the Tasting Room.

Extra bomber bottles available for $5 each