Pearl Street Brewery has released another bottled favorite in cans. Linalool IPA, the only IPA brewed with Northern Discovery® hops. Featuring a crisp golden yellow color, and the unique aroma of lilac, pear, and bruised apple.

Linalool IPA is brewed with this rare species of hops that was discovered growing wild by a UW-Madison Horticulture Botanist, who was also a homebrewer. Upon brewing with the mystery hop, he also discovered that it made good beer. The family began cultivating this new hop variety on their Madison area farm and their curiosity got the best of them. They had the plant genetically tested to determine which strain it was, only to discover that it was not genetically identical to any commercially available strain of hops, making it a unique variety.

With a unique genetic fingerprint and 2.5 times more linalool (an aromatic compound that gives hops their essence) than any commercial variety. Northern Discovery hops are produced by a single Wisconsin grower — and Pearl Street Brewery has the exclusive rights to use this unique, indigenous hop variety, and it is featured in their Linalool IPA.

When Linalool was first brewed by Pearl Street Brewery, they were only able to brew it seasonally since there were not enough Northern Discovery hops available to meet the demand for the beer year-round. Since that time, production has ramped up to meet the demand for this unique and popular Wisconsin brew.

According to Brewmaster Joe Katchever there is science behind the aromatics in Linalool IPA. “the linalool molecule actually bonds to a carbohydrate found in the beer forming what is called a glycoside. Glycosides are odorless and tasteless but during aging, the molecular bond breaks and the linalool is released into the beer and you can smell it. By carefully controlling the pH of the beer, we can maximize the formation of glycosides.” ( 7% ABV  60 IBUs).

Other recently released canned beer includes D.T.B Brown Ale, Shitty Lyte, V|O Haze, and Supreme Fatty.

The new beers will be available in La Crosse County stores and in the PSB Tasting Room which is now open and is, of course, taking the necessary COVID-19 precautions as it states on their website:

So we can all be safe, we have social distancing placeholders at our bar, so customers can create a safe space around them wherever they are sitting or standing, we have hand sanitizer and masks available, and we’ve gone hog-wild on the cleaning and sanitizing of our Tasting Room.

Carryout and curbside options are still available and encouraged.