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Pearl Street Brewery’s first run of Shitty Lyte Beer in Cans is goofy!

Shitty Lyte Beer

Make a video of yourself tipping the can bottoms-up and post it on our Facebook Page. Win a shitty prize!

Pearl Street Brewery has released Shitty Lyte Beer in cans! But there’s a twist… The inaugural first can-run of the Shitty has certain cans with upside down labels! The goofy bastards at Pearl Street have placed one of these upside-down labeled cans in certain six packs. Find one of these cans, and “turn it up”.  Make a video of yourself tipping the can bottoms-up and post it on their Facebook Page. Win a shitty prize! Might be a t-shirt. Might be a Shitty can koozie. Might be a case. Every video with at least three likes wins! Contest runs through July. Chug-a-lug, ladies.

Perfect for your partying out in the sun this Summer, Shitty in the can is the best way to enjoy your favorite Shitty beer outside! So Pearl Street Brewery now wants to celebrate by offering Shitty Lyte drinkers part of the Shitty legacy who find the upside down can to have some fun! Contest ends July 31, 2020. 

About Shitty Lyte Beer

The Award Winning Pearl Street Brewery stated that “Shitty Lyte” Beer was our answer to “Got anything light?” For 18 years Joe Katchever Owner, Founder, Brewmaster, Production Manager, Beer Aficionado  has always answered this question with, “We don’t make shitty light beer”. And for almost 20 years, they never did. “Then someone said that we couldn’t do it. Well that was a challenge, and when it comes to beer, I love challenges.”

A better Light American Lager

So how did Pearl Street Brewery take the traditional American Light Mega-Lager and make it better? 

– Locally made by your friends!

– Fresher ingredients
– No additives or preservatives
– Unpasteurized

Now YOU can drink some shitty beer and drink local beer, too. 

Craft American Lager

4.2% ABV

5 IBUs

112 Calories

8 Carbs

facebook.com/LyteLagerBeer

Pearl Street Brewery Ranks Top 20 in Travel Wisconsin Brewdown Poll!

Pearl Street Brewery to Release Flagship And New Fan Favorite Tasting Room Beers in 12oz and 16oz Cans

Travel Wisconsin recently asked residents to nominate their favorite brewery on social media in the ultimate Wisconsin Brewdown. With a reach of nearly 124,000 people, and more than 2,500 responses, Pearl Street Brewery ranked among the top 20 in the state.

Beer aficionados and novices alike are encouraged to vote for their favorite brewery as often as once per day now through Friday, July 24th at TravelWisconsin.com/Wisconsin-Brewdown and help crown Wisconsin’s favorite brewery, “Top in Hops.”  

“Glad to see so many Pearl Street beer lovers out there cast a vote in our direction! We’re proud of the beer we’ve brewed and the parties we’ve had. This year is a year of innovation for Pearl Street and we are really excited about the future” said Pearl Street Owner and Brewmaster, Joe Katchever, “It’s good to show support for your local brewery no matter where you live, especially during this extraordinary year, and big thanks to Travel Wisconsin for doing this.” 

With a mix of mega-breweries that made Wisconsin famous for beer and innovative craft breweries, Wisconsin remains at the center of the beer universe. By mixing traditional European brewing techniques with local ingredients and a deft artist’s touch, these entrepreneurs have created some of the most highly regarded beers in the world – as well as vibrant tourist attractions.

Dozens of Wisconsin’s breweries and brew pubs offer tours or tastings and visitors looking for a unique culinary and cultural experience can visit a number of them within a short distance in every region of the state.

“With so many great breweries throughout the state, The Wisconsin Brewdown is a fun way to support your local favorites and learn about new must-try breweries to visit in the future,” said Tourism Secretary-designee Sara Meaney. “I encourage all to participate by visiting TravelWisconsin.com, vote for your favorite brewery, and plan your trip to discover what’s on tap in Wisconsin.” 

Breweries are an important sector of the tourism industry. The Wisconsin Brewdown promotion is one of a series of efforts the department is undertaking to spotlight and support the tourism industry’s recovery.

Pearl Street Brewery Announces More Fan Favorite Beers Moving to 12oz cans

Pearl Street Brewery Announces More Fan Favorite Beers Moving to 12oz cans

Pearl Street Brewery will be releasing more of its favorite beers in cans throughout the summer, including its well known Linalool IPA, the only IPA in the world brewed with Northern Discovery® hops. Its speciality fan favorite Raspberry Tambois, originally only available in 22oz Bombers but will now be available in 12oz 4pk cans, and its famous Oktoberfest-time seasonal Lederhosen Lager Fest Bier which Pearl Street has brewed every year for La Crosse’s famous fest since 2001. Lederhosen Lager is a salute to La Crosse’s great German heritage and over 150 years of brewing tradition.

Linalool IPA (Cans available in Late July)

Linalool IPA is made with this rare species of hops, indigenous to Wisconsin, which was discovered growing wild in 2007. The craft beer scene has been buzzing about it ever since. With a unique genetic fingerprint and 2.5 times more of the aromatic terpene, linalool than any commercial variety of hop (7% ABV  60 IBUs).

Raspberry Tambois (Cans available in August)

An effervescent Belgian-style Framboise brewed with yeast and bacteria cultures similar to the spontaneously fermented beers of the Lambic region of West Flanders. This beer is aged on a half-pound of raspberries for every pint (8.0% ABV 8 IBUs).

Lederhosen Lager Fest Bier (Cans available in Aug/Sept)

Brewed with Pilsen and Vienna malts, true German lager yeast, and spiced with paired hops grown in Hallertau. You’ll find this amber beer to be smooth, malty, and easy drinking (5% ABV 11 IBUs).

Other recently released canned beer includes D.T.B Brown Ale, Shitty Lyte, V|O Haze, and Supreme Fatty.

The new beers will be available in La Crosse County stores and in the PSB Tasting Room which is now open and is, of course, taking the necessary COVID-19 precautions as it states on their website:

So we can all be safe, we have social distancing placeholders at our bar, so customers can create a safe space around them wherever they are sitting or standing, we have hand sanitizer and masks available, and we’ve gone hog-wild on the cleaning and sanitizing of our Tasting Room.’

Carryout and curbside options are still available and encouraged.

Pearl Street Brewery

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota.  Patrons can visit the Tasting Room Tuesday through Saturday.  The brewery plays host to many community events and is very involved in local charity work.

Pearl Street Brewery Announces More Fan Favorite Beers Moving to 12oz cans

Turisimo Fermentations Releases New Purple Reign Hard Cider from Hoch Orchards

Turisimo Fermentations

Turisimo Fermentations and Hoch Organic Orchards have collaborated on a new Hard Cider. Purple Reign, a semi-sweet cider made with purple raspberries and other fruit grown by the Hoch Family in Nodine, MN. 

Purple Reign, the first of the new hard ciders coming out in cans, will be out by mid-June in stores in La Crosse and around Western Wisconsin and is available on tap now at the Pearl Street Brewery Tasting Room. 

Bars and Restaurants interested in putting Hoch Hard Ciders on tap or selling it in cans can contact Hoch Orchards or Turisimo Fermentations. Other collaborations on deck for the two local companies include Cool Haralson, and the Honey, Honey. 

Purple Reign is made with a purple raspberry variety named Royalty, this unique flavor dominates this hard cider (6% ABV).

Cool Haralson is dry fermented giving it a dry tanginess while leaving it hazy like a German wheat beer (6% ABV). 

Honey, Honey is a semi-sweet, easy drinking cider that uses Honeycrisp as a main ingredient with a balance of sweetness and tanginess. Honey from the same bees that pollinate the orchard each Spring provide a touch of sweetness. (6% ABV).

Turisimo Fermentations is also releasing a variety of hard seltzers and wines on tap. Wines include Marquette, Frontenac Gris, and Red Cherry Red, which are vinted with grapes from the upper midwest. The wines are currently available by glass or in a growler to-go at Pearl Street Brewery’s Tasting Room.

About Turisimo Fermentations

Turisimo, a new adventure in fermentations and libations. A collaboration between Joe Katchever, Tami Plourde and other local business owners, Turisimo was launched to quell La Crosse’s thirst for a locally made hard seltzer and other refreshments. 

About Hoch Orchards

Hoch Orchard is a family farm in Nodine, Minnesota run by Harry & Jackie Hoch and has been in the Hoch family since the early 1950’s. All of the fruit grown on their farm is certified organic. They cultivate over fifty apple varieties plus acres of wine grapes, various berries, fruit trees & livestock. Harry has a Bachelor’s degree in Integrated Pest Management and a Master’s degree in Technical Communications and Sustainable Agriculture. Jackie has a Master’s degree in Business.

Release Flagship And New Fan Favorite Tasting Room Beers in 12oz and 16oz Cans

Pearl Street Brewery to Release Flagship And New Fan Favorite Tasting Room Beers in 12oz and 16oz Cans

Pearl Street Brewery is now distributing more of its flagship beers in cans, including the infamous DTB Brown Ale, Shitty Lyte (now available in stores) as well as a few tasting room favorites including V|O Haze which will be released in 16oz 4packs by June 15th, with Supreme Fatty to follow in 4 packs later in June. 

DTB Brown Ale, one of Wisconsin’s favorite craft beers, has been available in the Midwest in bottles for over a decade. The new canned format adds versatility and convenience to this already popular beer.

Shitty Lyte is a hand-made version of the traditional American Light Mega-Lager but uses fresh local ingredients and is unpasteurized to protect the fresh and delicate flavors (4.2% ABV – 5 IBUs).

V|O Haze is a de-bittered IPA brewed with raw vanilla and orange zest and double dry hopped with VGXP01 and Mosaic hops (7% ABV – 25 IBUs).

Supreme Fatty has a big malt flavor with oats, honey, malt, and milk sugar, utilizing Amarillo/Mosaic hops combination for a juicy flavor.   (7% ABV – 25 IBUs).

The new beers will be available in La Crosse County stores and in the PSB Tasting Room which is now open and is, of course, taking the necessary COVID-19 precautions as it states on their website: 

So we can all be safe, we have social distancing placeholders at our bar, we have hand sanitizer and masks available, and we’ve gone hog-wild on the cleaning and sanitizing of our Tasting Room.

Carryout and curbside options are still available and encouraged. 

Pearl Street Brewery

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota.  Patrons can visit the Tasting Room Tuesday through Saturday.  The brewery plays host to many community events and is very involved in local charity work.

Hops and Hot Rods: Charity Car Show 2020

Pearl Street Brewery Announces Save The Date For Hops and Hot Rods 2020

Pearl Street Brewery, Koenig Performance Body & Paint, Inc. and the Sprout for Kids Foundation is hosting the 2nd Hops and Hot Rods Saturday July 18, 2020 at the Pearl Street Brewery.

Hops and Hot Rods will feature a car show, food trucks and live music. Proceeds from Hops and Hot Rods will benefit the Sprout for Kids Foundations.

Registration is currently open for showing vehicles; the event is open to all models and makes of cars. The deadline to submit a car is Friday June 26, 2020 and cars can be submitted HERE.

What: Hops and Hot Rods: Charity Car Show
When: Saturday, July 18th  2020
Where: Pearl Street Brewery
1401 St Andrew St La Crosse, WI 54603
Cost: $10.00
Time: Noon – 6:00 PM

Sprout for Kids Foundation

Sprout for Kids is a 501(c)3 nonprofit that is 100% volunteer run, and all the dollars raised go right to where they are needed.  Since its inception Sprout for Kids Foundations has worked with a multitude of area nonprofits and organizations including; Habitat for Humanity, The Boys and Girls Club, Hunger Task Force, Valley View Rotary, Rotary After Hours, Joe Was Just Joe Foundation, Kiwanis, Big Brothers Big Sisters of America,  Kane Street Community Garden, The North La Crosse Business Association, New Horizons and many more.

Pearl Street Brewery Sets Dates for Bikes at the Brewery in 2020

Pearl Street Brewery is hosting its annual Bikes at the Brewery Saturday March 7, 2020. This Annual Sprout For Kids Foundation Fundraiser is an invitational motorcycle show, featuring hand built motorcycles from small and independent builders including showcasing a few vintage motorcycles.

Interested parties that want to show their work may contact James Whistleman at jmsfinelines111@aol.com or 608-406-8180.

What: Bikes at the Brewery
When: Saturday March 7, 2020
Time: 10am-6:00 PM
Where: Pearl Street Brewery
1401 Saint Andrew Street La Crosse, WI 54603
Price: $7.00 Entry

About Sprout For Kids Foundation

Sprout for Kids Foundation is a LOCAL non-profit that raises money and goods to be donated directly to families, schools, and organizations in La Crosse and the surrounding area.  As of 2017, the foundation has been able to donate thousands of dollars directly to those in need on behalf of Pearl Street Brewery and On Three Printing & Design.

North Woods TEAM to Host Pints for the Playground

North Woods TEAM to Host Pints for the Playground

The general public may join the North Woods TEAM for an Adult Night Out Saturday March 7, 2020 at Pearl Street Brewery to raise funds to renovate the 4K/Kindergarten playground at North Woods International Elementary School.

Featuring entertainment by local musician Andy Hughes, the public is invited to raise a glass for the new playground, sponsored by the Pogreba Restaurant and Pearl Street Brewery. Tickets are $20 and will include a beverage and a Pork Q meal (Grilled Pork Ribeye, potato salad, baked beans, roll & butter).

What: Pints for the Playground and Pork Q
When: Saturday March 7, 2020 | 6 PM – 10 PM
Where: Pearl St Brewery | 1401 Saint Andrew Street La Crosse, WI
Tickets: $20.00 on the PSB App (includes a beverage and a Pork Q meal)

More information may be found at the North Woods TEAM’s Facebook event page here.

About the North Woods TEAM
The North WoodsTeam is a parent volunteer organization that supports the North Woods International Elementary School.

About Andy Hughes
Andy Hughes is an award-winning, chart-topping singer-songwriter who has spent the last 20 years immersed in the music scene of the Upper-Midwest. For much of that time, Andy has been the front-man and songwriter for the successful ska/reggae band, TUGG. With TUGG, Andy has toured the U.S. with The Wailers, The Dirty Heads, Passafire, and more.

Koch Marshall Trio + Mark Joseph & The American Soul Friday March 6, 2020

$20 adv on the PSB App / $25 dos.

Koch Marshall Trio will be hitting the Pearl Street Brewery Main Stage with support from Mark Joseph & The American Soul.

At the heart of Koch Marshall Trio is a blues sensibility with an amalgam of rock, funk, jazz and country played with grooves and dynamic improvisations. The trio blend the explosive guitar of Greg, the groove-centric, playing of his son Dylan on drums and the organ stylings of Toby Marshall, Greg’s compositions are properly portrayed in the blues drenched, funk, gospelly, jazz-rock panorama in which they were conceived.

Milwaukee native Greg Koch has also forged a successful career as a guitar player’s guitarist. He has been called “fiendishly talented” by author and former editor- in-chief of Guitar Player Magazine Tom Wheeler and “scary good” by guitar phenom Joe Bonamassa.

In addition to his 15 releases on multiple record labels which feature his unique take on a variety of American guitar styles and his versatile compositions, Koch is widely known for his lengthy tenure as an international ambassador for Fender Guitars which listed him in their “Top Ten Unsung Guitarists” on Fender.com.

Opening the night will be Mark Joseph & The American Soul. Mark Joseph has performed over two thousand live shows, created five full length albums and multiple EP’s. 2020 finds Mark Joseph’s release of his new full length album, “The Musician and the Muse”.

Mark Joseph was Inspired and forever changed by witnessing the virtuosity of “The King of Blues” (BB King).  Shortly after he was gifted his first guitar in 1991, at the ripe age of 10.  The subsequent decades, two thousand plus live shows, five full-length albums and multiple EP’s, have permanently written Mark Joseph into the sonic history he was inspired by so many years ago. Yet the blues was the common thread throughout for this Minnesota born singer, songwriter, and guitarist.

2020 finds Mark Joseph showing no signs of slowing down with the recent release of his new full-length album, “The Musician and the Muse”.  The blues is front and center as Joseph explores both his expansive songwriting skills, and his explosive ability to make the guitar sing, cry, or even challenge fans to question what is possible with a pic and some strings.  In collaboration with the prolific and accomplished LA-based producer Steve McCormick, this record is a true snapshot in time, building upon the blues of the past, yet carving out a place for Joseph that is uniquely his own.

The Musician & The Muse features guest appearances from:
 – Richie Hayward (Little Feat) Drums on “Walk To The Water”
 – Stanley Behrens (WAR/Canned Heat / Willie Dixon) on Harmonica
 – John Avila (Oingo Bingo/Lukas Nelson/Neil Young) on Bass
 – Toby Lee Marshall (Koch-Marshall Trio) on Hammond Organ
“The Blues is my home.  A place filled with emotions, the past… an uncertain future.  Dark, light, it’s all there.” – Mark Joseph

What: Koch Marshall Trio and
Mark Joseph & The American Soul
When: Friday, March 6, 2020
Time: 7:00 PM Where: Pearl Street Brewery
1401 Saint Andrew Street La Crosse, WI 54603
Price: $20 adv on the PSB App / $25 dos.

Pearl Street Brewery Announces Annual Winter Bus Trip to the Snowflake Ski Jump Tournament

Pearl Street Brewery (PSB) is inviting the general public to jump on the bus for the annual Snowflake Ski Jump Tournament  Saturday February 1, 2020. In 2019, PSB packed three buses for the all day tournament in Westby, WI. 2020 Tickets include the Ski Jump Entry Button, bus ride to & from Del’s Bar in La Crosse, and a tailgate with PSB Beer and food.

Pearl Street Brewery is the Official Craft Beer Sponsor of the Snowflake Ski Jump Tournament which is held Friday and Saturday featuring competitors from 5 countries on an Olympic-size hill. International competition includes the USA’s best ski jumpers. Entertainment, food, with live music both nights at the Rod & Gun Club. Fireworks Friday night between jumping rounds at approximately 7:30pm.

What: PSB Winter Bus Trip to the Westby Ski Jump
Bus Pick Up: Del’s Bar  229 3rd St N, La Crosse, WI 54601
When: Saturday February 1, 2020 | Time 9:30 AM – 6:00 PM
Cost: $45.00 includes Ski Jump Entry Button, Bus ride from Del’s Bar in La Crosse / Back and Tailgate with PSB Beer and Food.

Tickets may be purchased on the PSB App.