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Pearl Street Brewery Announces Annual Winter Bus Trip to the Snowflake Ski Jump Tournament

Pearl Street Brewery (PSB) is inviting the general public to jump on the bus for the annual Snowflake Ski Jump Tournament  Saturday February 1, 2020. In 2019, PSB packed three buses for the all day tournament in Westby, WI. 2020 Tickets include the Ski Jump Entry Button, bus ride to & from Del’s Bar in La Crosse, and a tailgate with PSB Beer and food.

Pearl Street Brewery is the Official Craft Beer Sponsor of the Snowflake Ski Jump Tournament which is held Friday and Saturday featuring competitors from 5 countries on an Olympic-size hill. International competition includes the USA’s best ski jumpers. Entertainment, food, with live music both nights at the Rod & Gun Club. Fireworks Friday night between jumping rounds at approximately 7:30pm.

What: PSB Winter Bus Trip to the Westby Ski Jump
Bus Pick Up: Del’s Bar  229 3rd St N, La Crosse, WI 54601
When: Saturday February 1, 2020 | Time 9:30 AM – 6:00 PM
Cost: $45.00 includes Ski Jump Entry Button, Bus ride from Del’s Bar in La Crosse / Back and Tailgate with PSB Beer and Food.

Tickets may be purchased on the PSB App. 

Tami Plourde of Pearl Street Brewery to be part of Leadercast Women

Tami Plourde a.k.a. BrewMistress, Co-owner and Director of Sales and Marketing at Pearl Street Brewery will be participating in Leadercast 2019. Tami was selected as an inspirational female leader in the La Crosse community and will be a part of sharing the story of women stepping into leadership roles in a company.

The event is open to the public and brings together local, and regional, leaders with varied backgrounds and experiences. For profit, nonprofit, higher education, healthcare, banking, and service industries will all be represented.

The 2019 Theme is “Discover the power of taking courage”  At this event, women and men will be emboldened to take courage in their daily lives, whether in the workplace, at home, or in the community.

What: Leadercast Women 2019 Simulcast

Where: Weber Center for the Performing Arts

Check-in, Leadercast Women livestream sessions

428 Front St S, La Crosse, WI 54601

When: Friday October 18, 2019

Ticketed:  Link 

About Leadercast

Leadercast is dedicated to building leaders others will follow by providing solutions, events and resources for individuals, teams, organizations and corporations across all industries. Whether you need tools to lead yourself, your team or your company, Leadercast will guide you on your journey to being a leader worth following.


Pearl Street Brewery Hosting Brewmasters Randy Hughes Retirement Party

Pearl Street Brewery is hosting Brewmaster’s Randy Hughes retirement party October 19, Hughes is retiring after 42 years in the brewing industry with 24 years of those years as the Brewmaster at City Brewing. 

Hughes has been respected in the La Crosse brewing industry and has been an innovator in the creation of quality beer and fermented malt beverages. Other attributes include his involvement in the Between the Bluffs Beer, Wine, and Cheese Festival and annually tapping the Golden Keg at La Crosse Oktoberfest for decades. The event is free and open to the public. 

City Brewing Employees  may receive 1 free pint of the “Randy Hughes: Last Fest Bier” a marzen-style Oktoberfest Lager with employee I.D (while supplies last).

What: Randy Hughes Retirement Party
Where: Pearl Street Brewery – 1401 Saint Andrew Street 
La Crosse, WI 54603
When: Saturday October 19, 2019 
Cost: Free
Time: 1pm-5pm 

Things to Know about Dakenstein IIPA

Things to Know about Dakenstein IIPA


Monster Beer 

This freak of a beer is released every year at Pearl Street Brewery’s Halloween bash. Brewed with a monster mix of pure barley malts and stitched together with a melange of the stinkiest hops we could find. We use all barley malt for a full, malty body.



This beer is determined to be quite dank with a starting gravity of 19.2 and colossal quadruple-hoppings in the brewkettle. Unlike the modish IPA’s of today, this beer has a solid hoppy bitterness to match and balance its malty backbone. 



Dankenstein is a tribute to ancient brewing methods. We bottle and keg Dank with live yeast and the beer is naturally conditioned in the bottle. This leads to a fresher, brighted flavor and a more refined carbonation. Like all naturally carbonated beers, you’ll find it a bit hazy and with sediment in the bottle.

(Limited Fall Release – 10% ABV & 146 IBUs)

Pearl Street Brewery Announces Pre-New Year’s Eve Party with The 4onthefloor

Pearl Street Brewery has set the date for the Pre-New Year’s Eve and Customer Appreciation party for Monday, Dec. 30th, 2019. Featuring the Minnesota based band The 4onthefloor. Attendees are invited for food, drinks, merriment, and the chance to win free beer for a year, as we ring in the new year early. 

Current Mug Club Members and those wishing to join, may sign up the night of the party and get into the event free and receive a one of a kind gift. 

What: Pre-New Year’s Eve Party/Customer Appreciation 

Where: Pearl Street Brewery – 1401 Saint Andrew Street 

La Crosse, WI 54603

When: Monday, Dec. 30th, 2019 | 7pm-11pm 

Cost: $5 pre-show | $7 at the door (Free to Mug Club Members) 

About The 4onthefloor

Joining together in the name of fun & joy, the 4onthefloor bring their well-oiled, high-octane, rock’n’roll to the world with an immediacy rarely seen on stage in the 21st century. The furious delivery ebbs and flows with sing-along anthems and breakdowns to soaring guitar solos and unbridled full-bore rock. Camaraderie is a common theme, and stompers are finding like-minded rock’n’rollers at every show ( 

Pearl Street Brewery Announces The TUGG Halloween Bash

This yearly event kicks off Saturday with a costume contest, food and drink specials, and music from TUGG. TUGG continues to prove why they’re a fast rising star of the alternative reggae/ska scene. All of the band’s last 5 releases have debuted in the Top 50 of the iTunes Reggae Chart. Their 2012 EP “Home Brew” climbed all the way to #2 and spent 3 weeks in the Hot 100 iTunes Reggae Album Chart. Their 2013 album “Mazes” was recorded and produced by PASSAFIRE’S Ted Bowne. 

The Halloween Bash will coincide with the fall release of the Dankenstein IIPA, This freak of a beer is brewed with a monster mix of pure barley malts stitched together with a hodgepodge of the stinkiest hops Pearl Street Brewery could find. This beer is determined to be quite dank with a starting gravity of 19.2 and colossal quadruple-hoppings in the brew kettle. It is unfiltered and naturally carbonated for the freshest flavor. (Limited Fall Release – 10% ABV & 146 IBUs)

What: TUGG Halloween Bash 
Where: Pearl Street Brewery – 1401 Saint Andrew Street 
La Crosse, WI 54603
When: Saturday October 26, 2019 
Cost: $5 at the door
Time: 7pm-11pm 

About TUGG  

TUGG has done an amazing job channeling tropical grooves and breezy melodies and has quickly become a top draw in the Midwest and beyond. Coming from a state known more for the Green Bay Packers, cold weather, and cheese, they boast an impressive resume of rubbing shoulders with reggae heavyweights. From shows with Ziggy Marley, Barrington Levy and Slightly Stoopid to Tours with The Wailers, The Dirty Heads, and Passafire. 

As one of the Midwest’s finest staples to the reggae-rock community, TUGG is notorious for their tropical vibes, breezy melodies, and living-the-life message” 

Battle of the Beards November 30th, 2019

The Holmen Area Rotary Club kicks off its new Battle of the Beards charity event on November 30th, in conjunction with No-Shave November. Battle of the Beards is an event centered around fashionable beards and mustaches and will support Holmen Area Rotary Club’s mission of serving people in the Coulee region community and around the world. 

Categories include full long, partial, full short, fake, styled beard/mustache, fake, and No-Shave November Beards. The top three point-earners in each category will receive awards, along with a People’s Choice Award, where members of the audience may purchase votes and vote as often as they choose for their show favorite(s).  

Categories, guidelines, judging information, entry fees and other information may be found at

What: Battle of the Beards

When: November 30th, 2019 | 5-9pm 

Where: Pearl Street Brewery – 1401 Andrews Street, La Crosse, WI. 

About Battle of the Beards

The event happens in conjunction with No-Shave November for men’s cancer awareness. This is a unique event for the Coulee Region, with expectations of over 70 contestants and 350+ people in attendance.

Pearl Street Brewery is collecting hops for its yearly Community Hop Harvest

Pearl Street Brewery is inviting area hop growers to bring in their crop to be included in its seasonal Harvest Ale, for each pound of hops brought in, the grower will receive 1lb of beer (pint) at the time of donation and 1lb of Harvest Ale beer after it is brewed.  

The Pearl Street Brewery Tap Room and area restaurants will have the opportunity to serve the beer throughout the fall and winter. Proceeds from the beer will benefit the La Crosse Warming Center, a portion of every pint purchased will go towards feeding neighbors at the center. 


About the La Crosse Warming Center 

The La Crosse Warming Center’s mission is to work with the greater La Crosse community to better serve those experiencing homelessness with dignity and respect by providing a safe and warm place for homeless adults 18 years and older to get in out of the cold during the winter months from November 1 until April 30. 

Sprout for Kids Foundation’s Poses & Pints looking for Community Nonprofits

The Sprout for Kids Foundation’s Poses & Pints is looking for nonprofits in the La Crosse Area, to apply to partner in a local weekly fundraiser through yoga & beer throughout 2019-2020. 

For $10.00, and led by local yoga partners, participants to the weekly Saturday events can relax and refresh with this gentle yoga class in the warm, friendly and authentic atmosphere of The Pearl Street Brewery. All skill levels welcome for a flowing yoga class; and after class, participants can enjoy a pint with fellow yogis and friends (21+). 

Poses & Pints events, taking place at Pearl Street Brewery, have raised thousands of dollars for local charities. Since 2009 Pearl Street Brewery, in conjunction with On Three Printing and Design, has been raising funds for La Crosse area families, schools, and organizations through the Sprout for Kids Foundation, hitting over $30,000 raised for the community in 2018.  

Nonprofits who would like to become one of our fundraising partners would be required to share information about the event raising funds for your organization. Help us bring more people to your Poses and Pints fundraiser through your organization’s social media and e-newsletter channels. 

Interested nonprofits may apply and find more information here.

Sprout for Kids Foundation

Sprout for Kids is a 501(c)3 nonprofit that is 100% volunteer run, and all the dollars raised go right to where they are needed.  Since its inception Sprout for Kids Foundations has worked with a multitude of area nonprofits and organizations including; Habitat for Humanity, The Boys and Girls Club, Hunger Task Force, Valley View Rotary, Rotary After Hours, Joe Was Just Joe Foundation, Kiwanis, Big Brothers Big Sisters of America, Steppin’ Out in Pink, and many more.


Pearl Street Brewery hosting local rock music including the debut of the The Singularity Warning

Pearl Street Brewery hosting the debut of the The Singularity Warning

La Crosse WI: Pearl Street Brewery is welcoming The Singularity Warning, Floyd Turbo and Midwest Voltage to the Tasting Room Saturday, August 3, 2019. 

Midwest Voltage was formed in early 2013, Matt Smith and twin brothers Hugh Rose and Andrew Rose make up the Indie-Rock trio. Centered in La Crosse, WI, their fresh new sound of explosive progressive rock mixed with spacey riffs, sets them aside from the local music scene. 

Smith and the Rose brothers have been playing in local bands in the La Crosse area for over 2 decades, and have crafted their original sound out of the love of simple, catchy, and tight riffs. Now all in their mid 30’s, the band draws inspiration from early 1990’s rock and post punk and are a well-oiled, ass-kicking machine. They have played many clubs and bars in the Wisconsin/Minnesota areas as well as festivals in Western Wisconsin.

The Singularity Warning hails from the former Earth colony of La Crosse, Wisconsin. They are Travis Tippery, Jeff Brennan, Kean Fallon, and Schuyler Leehey. You may know them from such acts as Lava, Rhinestone Convoy, Sowbelly Bitchhog, Droids Attack, and Of Conscience. They are the heralds of warning for what remains of the human race, and their message is conveyed through sonic guitars, booming bass, and ground-pounding drums. The elements of technology leak into their organic roots; screeching robot speak and the sounds of hydraulic systems intertwine with a heavy blues groove in a marriage made in space and technological mayhem.  

What: The Singularity Warning, Floyd Turbo and Midwest Voltage

When: Saturday, August 3 2019

Where: Pearl Street Brewery  – 1401 St Andrew St La Crosse, WI 54603

Cost: $5.00

Time: 7-11pm 

Watch Pearl Street Brewery on the the new Discover Wisconsin.