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The La Crosse Bar & Restaurant Relief Fund Opens Application Window

The La Crosse Bar & Restaurant Relief Fund Deadline Has Been Extended

In March 2020, the Sprout for Kids Foundation and Pearl Street Brewery announced the La Crosse Bar & Restaurant Relief Fund in response to the initial covid shutdown. Pearl Street Brewery owners Tami Plourde and Joe Katchever created the fund to raise money for area restaurants and bars with 100% of the proceeds going toward grants for La Crosse area bars and restaurants who have suffered hardships during the pandemic. Currently, the project has raised $25,000. The application process will be evaluated by a committee on the basis of a point system.

Businesses may now apply for the grants. The money will be dispersed in up to $5000 increments, businesses looking to apply for grants may apply until April 8, 2021 at 5pm. Awardees will be announced on April 29, 2021.

What: La Crosse Bar & Restaurant Relief Fund Applications

Application Window: Now – April 8, 2021 at 5pm

Awardees Annouced: April 29, 2021

Apply Here

Sprout for Kids Foundation

Sprout for Kids is a 501(c)3 nonprofit that is 100% volunteer run, and all the dollars raised go right to where they are needed.  Since its inception Sprout for Kids Foundations has worked with a multitude of area nonprofits and organizations including; Habitat for Humanity, The Boys and Girls Club, Hunger Task Force, Valley View Rotary, Rotary After Hours, Joe Was Just Joe Foundation, Kiwanis, Big Brothers Big Sisters of America,  Kane Street Community Garden, The North La Crosse Business Association, New Horizons and many more.

Pearl Street Brewery Is Again Offering Private & Public Brewery Tours

Brewery Tours Pearl Street Brewery La Crosse, WI

Visitors to Pearl Street Brewery will again be able to tour the brewery on the first Saturday of each month, starting Saturday April 3, 2021. Pearl Street Brewery is also offering private groups of up to 20 people by appointment and will have covid considerations in place for guests.

Since March 2020, Pearl Street Brewery has followed Health Department recommendations in their Tap Room by limiting capacity, increasing shared-space, sanitation, encouraging mask-wearing, and making their own, “social distance spot savers”. They have also expanded their outdoor patio space so patrons can enjoy their beverages outside! Tasting Room carryout options are available.

What: Pearl Street Brewery Tours
When: First Saturday of the Month | 2:30 and 4:30 PM
Cost: $10-$11 | Includes a souvenir PSB pint glass, one free fill, a BOGO voucher for participating bars & restaurants, and the tour.
Where: Pearl Street Brewery | 1401 Saint Andrew StreetLa Crosse, WI 54603

About Pearl Street Brewery

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years. Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota. Patrons can visit the Tasting Room Tuesday through Sunday. The brewery hosts many community events and has been very involved in local charity work since it first opened in 1999.

Sprout for Kids Chicken Q

On Thursday April 1, 2021, Sprout for Kids Foundation and Pearl Street Brewery are kicking off springtime with the first of the season Chicken Q from Pogy’s Catering to help provide critical support to La Crosse Community organizations.

The Chicken Q taking place in the Pearl Street Brewery Parking Lot, from 11am-7pm will be benefiting the Boys & Girls Clubs of Greater La Crosse, and The Center: 7 Rivers LGBTQ Connection. With most nonprofits providing services, funding has been impacted greatly by a reduction in giving due to COVID.  The event aims to sell 3000 lunches/dinner to offset some of these past years’ costs. Guests are able to stay in their cars for a drive-through pick-up or may visit the Pearl Street Tap Room.

What: Sprout for Kids Foundation Chicken Q 
When: Thursday April 1, 2021 | 11am-7pm
Where: Pearl Street Brewery Parking Lot
Price: $10.00 per dinner| $10/six-pack or 4-pack of PSB products

Boys & Girls Clubs of Greater La Crosse

The Boys & Girls Clubs of Greater La Crosse is a safe place for youth from all backgrounds to learn and grow, with special concern for those from challenging circumstances. The Clubs provide the opportunities and resources for youth to carry out their dreams and goals. We want to inspire our youth, impact our youth, and also invest in them for years to come. We want our Clubs to become the backbone of their existence and success.

The Center: 7 Rivers LGBTQ Connection

The Center is a non-profit, run mostly by volunteers striving to make the world a better place for LGBT people and their allies. Through advocacy, programming, and outreach, we hope to make our 11 county area a better place.

Sprout for Kids Foundation

Sprout for Kids is a 501(c)3 nonprofit that is 100% volunteer run, and all the dollars raised go right to where they are needed.  Since its inception Sprout for Kids Foundations has worked with a multitude of area nonprofits and organizations including; Habitat for Humanity, The Boys and Girls Club, Hunger Task Force, Valley View Rotary, Rotary After Hours, Joe Was Just Joe Foundation, Kiwanis, Big Brothers Big Sisters of America,  Kane Street Community Garden, The North La Crosse Business Association, New Horizons and many more.

Pearl Street Brewery announces St. Patrick’s Day with The Guilty Kilts

Pearl Street Brewery announces the St. Patrick's Day Drive-In Event with The Guilty Kilts
FAQ | Rules & Regs

FAQs

  • Limited parking in the lot – first come first parked, additional street parking available
  • Easy up tents & camp chairs allowed, abandoned tents/chairs will not be saved
  • NO BEVERAGE CARRY-INS ALLOWED
  • Dress for the weather
  • Drink responsibly
  • Please pick up garbage in your spot

Visitors to the Pearl Street Brewery on Wednesday, March 17 can attend the event from 4-8 PM with music from The Guilty Kilts from 5-7 PM. Tickets are $5.00 and may be purchased online.

Precautions being taken include contact less check-in, limiting capacity, sanitizing stations, and single-use drinkware.

What: St. Patrick’s Day with The Guilty Kilts
When:Wednesday, March 17, 2021
Time:4-8 PM | Music 5-7 PM
Where: Pearl Street Brewery  Tasting Room – 1401 Saint Andrew Street La Crosse, WI 54603
Price: $5.00 Tickets 

About Pearl Street Brewery

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota.  Patrons can visit the Tasting Room Tuesday through Sunday.  The brewery hosts many community events and has been very involved in local charity work since it first opened in 1999.

Since March 2020, Pearl Street Brewery has followed Health Department recommendations in their Tap Room by limiting capacity, increasing shared-space sanitation, encouraging mask-wearing, and making their own, “social distance spot savers”. They have also expanded their outdoor patio space so patrons can enjoy their beverages outside! Tasting Room carryout and curbside options are available.

2020 Year in Review: Hello Friends and Neighbors!

Hello friends and neighbors!

When things got weird in 2020, we got to work!

Over the last year we installed a brand new canning line. With an automated de-palletizer by Ska Fab and state-of-the-art sleever for a high quality label look and feel matched up with a top-of-the-line Angelus filler/seamer. We invited the public in to participate in our very first can run! By the end of the day we were knee-deep in beer cans and foam but we had a blast!

We also completed installation of a new 100 barrel hot liquor tank which required a crane and a huge hole in the side of our building on the second floor. This new tank replaces a smaller one and will help us continue growing our production.

As far as turning out new products, 2020 was one of our most productive years yet!

Working side-by-side with the incredibly talented ladies of On Three Print + Design, we created fancy new label artwork for several of our favorite brands and rolled them out in cans:

DTB Brown Ale (12oz & 16oz six packs)
Linalool IPA (12oz and 16oz cans)
Me, Myself & IPA (16oz four packs)
Pearl Street Pale Ale (12oz six-packs)
Lederhosen Oktoberfest Lager (12oz four packs)
Shitty Lyte Beer (12oz and 16oz six packs)
Tambois Raspberry Frambois (12oz four packs)

New Products

We have developed and released new products this year, too! Some we were working on as far back as 2019:

V/O Haze Vanilla Orange IPA (16oz 4-packs)
Supreme Fatty Juicy IPA (16oz four packs)

Turisimo Winery and Fermentations

In 2020 we also formed Turisimo Winery and Fermentations, a beverage creation company which specializes in collaborations with other local producers and uses the brewery’s production and packaging capabilities. Turisimo collaborated with friends at Hoch Organic Orchards of La Crescent, Minnesota to bring to market some of their amazing, hand made ciders:

Purple Reign Semi-sweet Raspberry Cider (12oz Four Packs)
Cidre Nouveau British Style Dry Cider (12oz four packs)
Honey Honey Semi-Sweet Cider with Honey (12oz four packs)

Turisimo also dove into the Hard Seltzer market in 2020 with a line called H2 Uh-Oh! The first two thirst-quenchers are available in 12oz six-packs:

Cucumber-Lime
Black Cherry Strawberry

Turisimo is also working with local vineyards and making wine from locally grown fruit! Currently available on tap in the Tasting Room are:

Marquette off-dry red
Frontenac Gris light blush
Red Cherry Red made with Door County cherries

I am hoping many of these experimental projects blossom into something more! Keep your eyes open for a new line of canned wines coming this year.

Winter SNOW Ball

Pearl Street Brewery to offer wines at their 22nd Annual Winter Ball!

After all the unknowns in 2020, this Winter Ball is a very special day for those of us at Pearl Street. We layed off 12 people in March and had no idea what was in store for us after that. I’ve watched breweries all over the country close up shop this year. We worked hard and got creative to survive and on February 13th we are not only celebrating 22 years of Pearl Street Brewery, but we are celebrating survival. Even after getting all this stuff done here over the last year, we still made time to create some new and exciting beers for the Winter Ball. Every year we release five new beers and this year is no exception.

On Saturday, February 13th, Pearl Street Brewery will be celebrating our 22nd Annual Winter Ball outside, in front of the brewery. The outdoor event will include live music, bonfire, food sales, and the release of five new and exciting Pearl Street creations as well as offerings from Turisimo (Tur-E-see-mo) Winery.

For the first time ever, we will offer house-made wines at their Winter Ball. Over 2020, we diversified ourselves into a winery! Wines and hard seltzers made at the brewery are made under the name Turisimo Winery and Fermentations.

Since 1999, Pearl Street Brewery, which was then located in the basement of the Bodega in downtown La Crosse, has had it’s annual anniversary celebration in many different forms and at many different locations. The very first Winter Ball in 1999, took place at the Bodega. It has also been held at Bluebird Campground, Westby Rod & Gun Club, El Coco Loco (closed), twice at the Jorgenson Farm and many times at the brewery.

Precautions being taken include contactless check-in, limiting capacity, sanitizing stations, and single use drinkware. Admittance to the Winter Snow Ball is $10 per person and ticket sales are capped for social distancing.

Sincerely, Joe, Tami, and Sprout!

Pearl Street Brewery to offer wines at their 22nd Annual Winter Ball!

Pearl Street Brewery to offer wines at their 22nd Annual Winter Ball!
FAQ | Rules & Regs

Check In/Pods

  • Cars will check in per Will Call List from Shopify Purchase or by their physical ticket.
  • Please carpool if you can.
  • Car spots are limited and will be issued on a first-come, first-served basis.
  • No Spot Saving.
  • Not all spots are perfectly flat.
  • Overflow Street Parking will be available once all spots are taken.
  • Cars spots will act as a home base and can be supplemented with easy up tents and chairs. Once you are parked please stay in your spot. No driving around.
  • If you leave, the spot will be re-allocated.
  • Please allow for social distancing between vehicles.

Safety First/Cleanliness

  • Attendees are REQUIRED to wear masks in all common areas (check-in, bathrooms, etc.)
  • We will provide porta-potties AND indoor bathroom facilities.
  • We ask that attendees practice social distancing & practice handwashing measures.  The Tasting Room is open. But we encourage you to dress for the weather and hang outside…
    That’s where all the fun is 😉

Food/Drink

  • No carry-in ALCOHOL ALLOWED.  Please don’t be difficult about this.
  • Beer, Cider, Hard Seltzer, Hard Cider, Wine, NA Drinks, or Bottled Water will be for sale at an Outdoor Bar and Indoor Bar.
  • WB Releases will ONLY be available at the Outdoor Bar.
  • No Beer is included with the Admission Ticket but is sold separately.
  • Cars / PODS will be given a trash bag. Please clean up after yourselves in your area.
  • Beverage Tickets are available at the Check In Tent.
  • Food is encouraged to carry-in. Snack away.
  • Bring a grill if you want.
22nd Annual Winter SNOW Ball | Saturday, February 20th
Doors 2 PM |Event 3-7 PM

$10 Tickets | 21+
Pearl Street Brewery (Parking Lot)

On Saturday, February 20th, Pearl Street Brewery will be celebrating their 22nd Annual Winter Ball at Pearl Street Brewery outside, in front of the brewery. The outdoor event will include live music, bonfire, and the release of five new and exciting Pearl Street creations as well as offerings from Turisimo (Tur-E-see-mo) Winery.  Admittance to the Winter Snow Ball is $10 per person and ticket sales are capped for social distancing.

The lineup of special release beers:

  • Hazy Juicy Pale Ale
  • Cask conditioned Spruce-a-Lool
  • Burly Girl Robust Stout
  • Barrel Aged 2017 Flanders Red
  • Blender Bender Fruited Smoothie IPA

Mark Joseph will be performing Paul Simon’s “Graceland” Album

Opener: The Mayfield Experience

Other PSB beers and three wines from Turisimo Winery will be available. $10 Tickets are available in advance at the Pearl Street Brewery Store and at the brewery.

For the first time ever, Pearl Street will offer house-made wines at their Winter Ball. Over 2020, PSB diversified itself into a winery. Wines made at the brewery are made under the name Turisimo Winery and Fermentations. Turisimo also makes hard setzers and ciders.

Since 1999, Pearl Street Brewery, which was then located in the basement of the Bodega in downtown La Crosse, has had it’s annual anniversary celebration in many different forms and at many different locations. The very first Winter Ball in 1999, took place at the Bodega. It has also been held at Bluebird Campground, Westby Rod & Gun Club, El Coco Loco (closed), twice at the Jorgenson Farm and many times at the brewery.

According to Brewmaster Joe Katchever, the decision to have this year’s Winter Ball outside was primarily so people could celebrate while still following safe social distancing rules. “We had some very successful and responsible outdoor events this past year.” He says, “we are Wisconsinites and Minnesotans and having fun outdoors in the Winter is in our blood.”

Precautions being taken include contactless check-in, limiting capacity, sanitizing stations, and single use drinkware.  The full list of rules and regulations will be available at the Pearl Street Brewery website and app.

What: 22nd Annual Winter SNOW Ball
When: February 20, 2021 | 2pm-7pm
Cost: $10 Tickets | 21+
Where: Pearl Street Brewery
1401 Saint Andrew Street La Crosse, WI 54603

Winter Ball

Pearl Street Brewery Announces Customer Appreciation Party

Pearl Street Brewery Announces Customer Appreciation Party & Mug Club 2021

Pearl Street Brewery has set the date for the Customer Appreciation party for January 28, 2021. Attendees are invited for food, drinks, merriment, and the chance to win free beer for a year, a special Double Dip Chocolate Milkshake Stout Firkin will also be tapped during the event.

Current Mug Club Members and those wishing to join, may sign up starting 12/29/2020.

What: Customer Appreciation
Where: Pearl Street Brewery – 1401 Saint Andrew Street
La Crosse, WI 54603
When: Rescheduled for 1/28/2021 | 4pm-8pm

Firepit and outdoor seating for social distancing, hand sanitizer and masks are available.  Carryout options are available.

Pearl Street Brewery Announces Tour de Fish Fry! 

 Seasonal Release of Gosecopia made with Wisconsin Cranberries.

The Tour de Fish Fry, a new campaign by Pearl Street Brewery similar to its summer Tour De Pearl of bicycling stages around the La Crosse area, will be kicking off in January.

The event encourages folks to grab take-out and dine-in at area eateries offering fish fries and Pearl Street Brewery products.

The Tour de Fish Fry card gives participants the opportunity to register to win prizes, BOGO offers, and get a free pint at Pearl Street Brewery when they turn in the card with completed stamps, while also voting for the best “unofficial” fish fry on the Tour.

The winter long Tour de Fish Fry, geared after the Tour De France, encourages cyclists and drivers to visit the hard-hit local eateries and restaurants in the La Crosse area. Participants may purchase a $25 Fish Fry Card for stamps and receive specials on Pearl Street Brewery products at participating businesses.

Fish Fry Cards may be PURCHASED NOW picked up starting Friday Jan 8, 2021 and after.

Proceeds from the card sales will benefit the La Crosse Bar & Restaurant Relief Fund.

What: Tour de Fish Fry

Fish Fry Window: Jan-March 31

Where: La Crosse County

Cost: $25.00 | Participants must be 21+ to participate.

About Pearl Street Brewery

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota.  Patrons can visit the Tasting Room Tuesday through Sunday.  The brewery hosts many community events and has been very involved in local charity work since it first opened in 1999.

Since March 2020, Pearl Street Brewery has followed Health Department recommendations in their Tap Room by limiting capacity, increasing shared-space sanitation, encouraging mask-wearing, and making their own, “social distance spot savers”. They have also expanded their outdoor patio space so patrons can enjoy their beverages outside! Tasting Room carryout and curbside options are available.

Pearl Street Brewery’s 2020 Community Hop Harvest Ale is Brewed!

For over 10 years, Pearl Street Brewery has collected hops from local, backyard hop-growers for use in their “Community Harvest” Ale. The annual small-batch brew uses hops from everyone to create a single batch brew. While the beer style changes from year to year, it’s always brewed with locally grown hops.

Pearl Street Brewery invited area hop growers to bring in their crop to the brewery to be included in this year’s batch and, for each pound of fresh-picked hop flowers brought in, the grower received 1lb of beer (pint) at the time of donation and 1lb of Harvest Ale beer after it is brewed (available now in the tasting room). 

Pearl Street Brewery will donate proceeds from every pint purchased. Area pubs and restaurants will have the opportunity to participate too; by serving the beer throughout the winter. Proceeds from the beer will benefit the La Crosse Warming Center and provide meals for the guests. 

This year’s beer is an English Mild Amber Ale (5.1% ABV 11 IBUs) which includes a blend of community-sourced hops. The Pearl Street Brewery Tap Room and area restaurants will have the opportunity to serve the beer throughout the winter. 

Pearl Street Brewery Celebrating Small Business Saturday and Observance of Small Brewery Sunday!

Pearl Street Brewery Celebrating Small Business Saturday and Observance of Small Brewery Sunday!

On Saturday, November 28, 2020 locals and visitors to La Crosse County may bring in receipts totaling $20 or more from purchases made on Small Business Saturday at any of the independently owned small businesses in La Crosse County and receive a free beer from Pearl Street Brewery. *Limit one pint per person.

Pearl Street Brewery has been a proponent for using local ingredients and products since its inception 20 years ago and wants to reward those that “Shop Local” in La Crosse County this 2020 Holiday Season.

Pearl Street Brewery Celebrating Small Business Saturday and Observance of Small Brewery Sunday!

Also, Small Brewery Sunday, a holiday for beer lovers to celebrate local breweries on the Sunday after Thanksgiving, returns on Nov. 29.  Pearl Street Brewery welcomes beer lovers to visit and get specials and deals on local beverages.

During one of the busiest holiday shopping weekends of the year, celebrating the big impact small businesses have on local economies is critical. More than two-thirds of Americans live within 10 miles of a brewery, and in 2019, the craft brewing industry contributed $82.9 billion to the U.S. economy, employed more than 580,000 Americans, and provided charitable contributions worth more than $80 million. Amid the pandemic and economic crisis, however, many breweries have experienced declining sales—about 22% down in the third quarter of 2020, according to a recent Brewers Association survey. The survey also reported that approximately two-thirds of at-the-brewery sales during the third quarter of the year occurred outdoors, indicating winter will be the make it or break it season as colder temperatures arrive, outdoor service moves indoors, and many small brewers struggle to survive the lasting effects of the pandemic.

Pearl Street Brewery Celebrating Small Business Saturday and Observance of Small Brewery Sunday!

“This has been a devastating year for craft brewers. They’ve faced shutdowns, decreased sales, layoffs, an aluminum can shortage, and our most recent member survey revealed only 78% of small breweries are confident that they’ll still be open at this time next year,” said Bob Pease, president and CEO, Brewers Association, the not-for-profit trade association dedicated to small brewers and organizers of Small Brewery Sunday. “As shoppers support local independent businesses, what better place than your local craft brewery. Six packs, gift cards, or merchandise all make great gifts and every little bit helps. It’s crucial for beer lovers to support their local brewery, taproom, or brewpub throughout these next few critical months and beyond.”

“Nothing goes better with a holiday meal than independent craft beer,” said Ann Obenchain, marketing director, Brewers Association. “Whether you are able to safely visit a brewery, taproom, or brewpub, or opt for curbside pickup or at-home delivery, one of the best ways to support your local economy and brewery during the holiday rush is by giving the gift of craft beer and serving craft beer at the dinner table.” 

Beer lovers are encouraged to share their Small Brewery Sunday experiences on social media with the hashtags #SmallBrewerySunday and #SeekTheSeal and tagging  Pearl Street Brewery’s social media handles and/or hashtags

To learn more about Small Brewery Sunday, visit SmallBrewerySunday.com.

Small Business Saturday
What: Free Pint On Small Business Saturday with Receipt*
When: Saturday, November 28, 2020 | 12pm-4pm
Where: Pearl Street Brewery 1401 St Andrew St, La Crosse, WI
Follow Along: Facebook Event

*Note: Receipts must total $20 or more, be from a locally owned La Crosse County Businesses, and be dated Saturday, November 30, 2019 (Small Business Saturday). This offer may not be used in conjunction with any other promotion or special offer.

Small Brewery Sunday 
What: Specials and carry-out Deals on Pearl Street Brewery & Turisimo Fermentation Beverages.
When: Sunday November 29, 2020 | 12pm-4pm
Where: Pearl Street Brewery 1401 St Andrew St, La Crosse, WI
Follow Along: Facebook Event

About Pearl Street Brewery 
Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 20 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota.  Patrons can visit the Tasting Room Tuesday through Sunday.  The brewery plays host to fundraisers and many community events.