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Pearl Street Brewery’s first run of Shitty Lyte Beer in Cans is goofy!

Shitty Lyte Beer

Make a video of yourself tipping the can bottoms-up and post it on our Facebook Page. Win a shitty prize!

Pearl Street Brewery has released Shitty Lyte Beer in cans! But there’s a twist… The inaugural first can-run of the Shitty has certain cans with upside down labels! The goofy bastards at Pearl Street have placed one of these upside-down labeled cans in certain six packs. Find one of these cans, and “turn it up”.  Make a video of yourself tipping the can bottoms-up and post it on their Facebook Page. Win a shitty prize! Might be a t-shirt. Might be a Shitty can koozie. Might be a case. Every video with at least three likes wins! Contest runs through July. Chug-a-lug, ladies.

Perfect for your partying out in the sun this Summer, Shitty in the can is the best way to enjoy your favorite Shitty beer outside! So Pearl Street Brewery now wants to celebrate by offering Shitty Lyte drinkers part of the Shitty legacy who find the upside down can to have some fun! Contest ends July 31, 2020. 

About Shitty Lyte Beer

The Award Winning Pearl Street Brewery stated that “Shitty Lyte” Beer was our answer to “Got anything light?” For 18 years Joe Katchever Owner, Founder, Brewmaster, Production Manager, Beer Aficionado  has always answered this question with, “We don’t make shitty light beer”. And for almost 20 years, they never did. “Then someone said that we couldn’t do it. Well that was a challenge, and when it comes to beer, I love challenges.”

A better Light American Lager

So how did Pearl Street Brewery take the traditional American Light Mega-Lager and make it better? 

– Locally made by your friends!

– Fresher ingredients
– No additives or preservatives
– Unpasteurized

Now YOU can drink some shitty beer and drink local beer, too. 

Craft American Lager

4.2% ABV

5 IBUs

112 Calories

8 Carbs

facebook.com/LyteLagerBeer

Pearl Street Brewery Ranks Top 20 in Travel Wisconsin Brewdown Poll!

Pearl Street Brewery to Release Flagship And New Fan Favorite Tasting Room Beers in 12oz and 16oz Cans

Travel Wisconsin recently asked residents to nominate their favorite brewery on social media in the ultimate Wisconsin Brewdown. With a reach of nearly 124,000 people, and more than 2,500 responses, Pearl Street Brewery ranked among the top 20 in the state.

Beer aficionados and novices alike are encouraged to vote for their favorite brewery as often as once per day now through Friday, July 24th at TravelWisconsin.com/Wisconsin-Brewdown and help crown Wisconsin’s favorite brewery, “Top in Hops.”  

“Glad to see so many Pearl Street beer lovers out there cast a vote in our direction! We’re proud of the beer we’ve brewed and the parties we’ve had. This year is a year of innovation for Pearl Street and we are really excited about the future” said Pearl Street Owner and Brewmaster, Joe Katchever, “It’s good to show support for your local brewery no matter where you live, especially during this extraordinary year, and big thanks to Travel Wisconsin for doing this.” 

With a mix of mega-breweries that made Wisconsin famous for beer and innovative craft breweries, Wisconsin remains at the center of the beer universe. By mixing traditional European brewing techniques with local ingredients and a deft artist’s touch, these entrepreneurs have created some of the most highly regarded beers in the world – as well as vibrant tourist attractions.

Dozens of Wisconsin’s breweries and brew pubs offer tours or tastings and visitors looking for a unique culinary and cultural experience can visit a number of them within a short distance in every region of the state.

“With so many great breweries throughout the state, The Wisconsin Brewdown is a fun way to support your local favorites and learn about new must-try breweries to visit in the future,” said Tourism Secretary-designee Sara Meaney. “I encourage all to participate by visiting TravelWisconsin.com, vote for your favorite brewery, and plan your trip to discover what’s on tap in Wisconsin.” 

Breweries are an important sector of the tourism industry. The Wisconsin Brewdown promotion is one of a series of efforts the department is undertaking to spotlight and support the tourism industry’s recovery.

Pearl Street Brewery Announces More Fan Favorite Beers Moving to 12oz cans

Pearl Street Brewery Announces More Fan Favorite Beers Moving to 12oz cans

Pearl Street Brewery will be releasing more of its favorite beers in cans throughout the summer, including its well known Linalool IPA, the only IPA in the world brewed with Northern Discovery® hops. Its speciality fan favorite Raspberry Tambois, originally only available in 22oz Bombers but will now be available in 12oz 4pk cans, and its famous Oktoberfest-time seasonal Lederhosen Lager Fest Bier which Pearl Street has brewed every year for La Crosse’s famous fest since 2001. Lederhosen Lager is a salute to La Crosse’s great German heritage and over 150 years of brewing tradition.

Linalool IPA (Cans available in Late July)

Linalool IPA is made with this rare species of hops, indigenous to Wisconsin, which was discovered growing wild in 2007. The craft beer scene has been buzzing about it ever since. With a unique genetic fingerprint and 2.5 times more of the aromatic terpene, linalool than any commercial variety of hop (7% ABV  60 IBUs).

Raspberry Tambois (Cans available in August)

An effervescent Belgian-style Framboise brewed with yeast and bacteria cultures similar to the spontaneously fermented beers of the Lambic region of West Flanders. This beer is aged on a half-pound of raspberries for every pint (8.0% ABV 8 IBUs).

Lederhosen Lager Fest Bier (Cans available in Aug/Sept)

Brewed with Pilsen and Vienna malts, true German lager yeast, and spiced with paired hops grown in Hallertau. You’ll find this amber beer to be smooth, malty, and easy drinking (5% ABV 11 IBUs).

Other recently released canned beer includes D.T.B Brown Ale, Shitty Lyte, V|O Haze, and Supreme Fatty.

The new beers will be available in La Crosse County stores and in the PSB Tasting Room which is now open and is, of course, taking the necessary COVID-19 precautions as it states on their website:

So we can all be safe, we have social distancing placeholders at our bar, so customers can create a safe space around them wherever they are sitting or standing, we have hand sanitizer and masks available, and we’ve gone hog-wild on the cleaning and sanitizing of our Tasting Room.’

Carryout and curbside options are still available and encouraged.

Pearl Street Brewery

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota.  Patrons can visit the Tasting Room Tuesday through Saturday.  The brewery plays host to many community events and is very involved in local charity work.

Pearl Street Brewery Announces More Fan Favorite Beers Moving to 12oz cans

Turisimo Fermentations Releases New Purple Reign Hard Cider from Hoch Orchards

Turisimo Fermentations

Turisimo Fermentations and Hoch Organic Orchards have collaborated on a new Hard Cider. Purple Reign, a semi-sweet cider made with purple raspberries and other fruit grown by the Hoch Family in Nodine, MN. 

Purple Reign, the first of the new hard ciders coming out in cans, will be out by mid-June in stores in La Crosse and around Western Wisconsin and is available on tap now at the Pearl Street Brewery Tasting Room. 

Bars and Restaurants interested in putting Hoch Hard Ciders on tap or selling it in cans can contact Hoch Orchards or Turisimo Fermentations. Other collaborations on deck for the two local companies include Cool Haralson, and the Honey, Honey. 

Purple Reign is made with a purple raspberry variety named Royalty, this unique flavor dominates this hard cider (6% ABV).

Cool Haralson is dry fermented giving it a dry tanginess while leaving it hazy like a German wheat beer (6% ABV). 

Honey, Honey is a semi-sweet, easy drinking cider that uses Honeycrisp as a main ingredient with a balance of sweetness and tanginess. Honey from the same bees that pollinate the orchard each Spring provide a touch of sweetness. (6% ABV).

Turisimo Fermentations is also releasing a variety of hard seltzers and wines on tap. Wines include Marquette, Frontenac Gris, and Red Cherry Red, which are vinted with grapes from the upper midwest. The wines are currently available by glass or in a growler to-go at Pearl Street Brewery’s Tasting Room.

About Turisimo Fermentations

Turisimo, a new adventure in fermentations and libations. A collaboration between Joe Katchever, Tami Plourde and other local business owners, Turisimo was launched to quell La Crosse’s thirst for a locally made hard seltzer and other refreshments. 

About Hoch Orchards

Hoch Orchard is a family farm in Nodine, Minnesota run by Harry & Jackie Hoch and has been in the Hoch family since the early 1950’s. All of the fruit grown on their farm is certified organic. They cultivate over fifty apple varieties plus acres of wine grapes, various berries, fruit trees & livestock. Harry has a Bachelor’s degree in Integrated Pest Management and a Master’s degree in Technical Communications and Sustainable Agriculture. Jackie has a Master’s degree in Business.

Release Flagship And New Fan Favorite Tasting Room Beers in 12oz and 16oz Cans

Pearl Street Brewery to Release Flagship And New Fan Favorite Tasting Room Beers in 12oz and 16oz Cans

Pearl Street Brewery is now distributing more of its flagship beers in cans, including the infamous DTB Brown Ale, Shitty Lyte (now available in stores) as well as a few tasting room favorites including V|O Haze which will be released in 16oz 4packs by June 15th, with Supreme Fatty to follow in 4 packs later in June. 

DTB Brown Ale, one of Wisconsin’s favorite craft beers, has been available in the Midwest in bottles for over a decade. The new canned format adds versatility and convenience to this already popular beer.

Shitty Lyte is a hand-made version of the traditional American Light Mega-Lager but uses fresh local ingredients and is unpasteurized to protect the fresh and delicate flavors (4.2% ABV – 5 IBUs).

V|O Haze is a de-bittered IPA brewed with raw vanilla and orange zest and double dry hopped with VGXP01 and Mosaic hops (7% ABV – 25 IBUs).

Supreme Fatty has a big malt flavor with oats, honey, malt, and milk sugar, utilizing Amarillo/Mosaic hops combination for a juicy flavor.   (7% ABV – 25 IBUs).

The new beers will be available in La Crosse County stores and in the PSB Tasting Room which is now open and is, of course, taking the necessary COVID-19 precautions as it states on their website: 

So we can all be safe, we have social distancing placeholders at our bar, we have hand sanitizer and masks available, and we’ve gone hog-wild on the cleaning and sanitizing of our Tasting Room.

Carryout and curbside options are still available and encouraged. 

Pearl Street Brewery

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota.  Patrons can visit the Tasting Room Tuesday through Saturday.  The brewery plays host to many community events and is very involved in local charity work.

Turisimo Fermentations to Release New Hard Seltzers

 Turisimo Fermentations

Turisimo Fermentations is now distributing its Cucumber Lime and Black Cherry Strawberry Hard Seltzers in 12oz 6packs by June 15th both coming at 4.5% ALC./VOL. and with 90 calories.

The new hard seltzers will be available in stores in La Crosse and around Western Wisconsin. The first two flavors will be on tap at David Reay’s Restaurant in Onalaska and in the Pearl Street Brewery Tasting Room, which also now serves three locally made wines and a variety of Hard Ciders from Hoch’s Organic Orchards.  Ciders include Purple Reign, Cool Haralson, and Honey, Honey.

About Turisimo Fermentations

Turisimo a new adventure in fermentations and libations. A collaboration between Joe Katchever, Tami Plourde and other local business owners, Turisimo was launched to quell La Crosse’s thirst for a locally made hard seltzer.

The La Crosse Paddling Club Hosting Social and Meeting Sunday, April 5, 2020

Established in 2018, the La Crosse Paddling Club consists of outdoor enthusiasts who value the numerous benefits of paddling, whether it be a canoe, a kayak, SUP paddleboard, or 20-person dragon boat.

The La Crosse Paddling Club is a friendly and inclusive active social club. Members range in age, fitness levels, and enjoy time on the water. The Club mission is to promote interest and participation in the sport of paddling through safety education, skill training, social events, and outreach.

The group feels that paddling is a leisure activity that can keep individuals active for an entire lifetime while offering varying levels of activity. The general public is invited to attend the April 5 meeting and social hour to learn more about the organization.

More information on the club may be found at www.lacrossepaddlingclub.com.

What: La Crosse Paddling Club Social and Meeting
When: Sunday, April 5, 2020 at 2 PM – 4 PM
Cost: Free | Open to the Public
Where: Pearl Street Brewery
1401 Saint Andrew Street, La Crosse, WI 54603

About The La Crosse Paddling Club 

  • To promote interest and participation in the sport of paddling
  • To provide education in all aspects of paddling, including proper technique, navigating area waters, safety tips, etc.
  • To support amateur and experienced paddlers as they reach their individualized paddling goals.
  • To encourage under-served groups, such as seniors, veterans, and youth, to paddle.
  • To bring paddlers together for recreational purposes and even competition, if desired.

GROW’s People, Produce & Proceeds Fundraiser Saturday March 28th!

GROW, a local non-profit is hosting its 2nd annual fundraiser,  People, Produce & Proceeds, to raise funds to connect children with healthy food and nature through school garden and farm experiences. This family friendly fundraiser held at Pearl Street Brewery will include raffles, trivia, arcade games, and a taco bar available for purchase from Cloudy’s Food Truck & Catering.

Linda Vale, GROW Operations Director, stated, “Last year was a big success with a great turn out, delicious food, and spectacular donations for the silent auction and raffle prizes! Many went home with great gifts to keep them thinking about GROW and our garden spaces. Fundraisers like this are great for getting together with friends and families of the GROW gardens and talking about what wonderful things are to come for the upcoming season.” 

Tickets are available for purchase at the door or online through the GROW website. Pearl Street Brewery will be donating $1 of every pint purchased during the event to GROW through its Sprout for Kids Foundation.

What: People, Produce & Proceeds
When: Saturday, March 28th, 2020 | 5pm to 8pm
Cost: $5 (14 and under are free)
Where: Pearl Street Brewery
1401 St. Andrew Street, La Crosse, WI 54603

About Grow
GROW is a non-profit on a mission to connect children with healthy food and nature.  Our organization was born out of the passion of a few dedicated parents who wanted to be sure children have hands-on learning experiences that would positively impact their overall health for a lifetime.

Hops and Hot Rods: Charity Car Show 2020

Pearl Street Brewery Announces Save The Date For Hops and Hot Rods 2020

Pearl Street Brewery, Koenig Performance Body & Paint, Inc. and the Sprout for Kids Foundation is hosting the 2nd Hops and Hot Rods Saturday July 18, 2020 at the Pearl Street Brewery.

Hops and Hot Rods will feature a car show, food trucks and live music. Proceeds from Hops and Hot Rods will benefit the Sprout for Kids Foundations.

Registration is currently open for showing vehicles; the event is open to all models and makes of cars. The deadline to submit a car is Friday June 26, 2020 and cars can be submitted HERE.

What: Hops and Hot Rods: Charity Car Show
When: Saturday, July 18th  2020
Where: Pearl Street Brewery
1401 St Andrew St La Crosse, WI 54603
Cost: $10.00
Time: Noon – 6:00 PM

Sprout for Kids Foundation

Sprout for Kids is a 501(c)3 nonprofit that is 100% volunteer run, and all the dollars raised go right to where they are needed.  Since its inception Sprout for Kids Foundations has worked with a multitude of area nonprofits and organizations including; Habitat for Humanity, The Boys and Girls Club, Hunger Task Force, Valley View Rotary, Rotary After Hours, Joe Was Just Joe Foundation, Kiwanis, Big Brothers Big Sisters of America,  Kane Street Community Garden, The North La Crosse Business Association, New Horizons and many more.

Pearl Street Brewery, Arterial Bar & Grill, and The Good Fight Community Center Partner for Pop Gose Beer Fundraiser

On March 14, Visitors to the Arterial Bar & Grill will not only be able to taste the 2020 run of Pearl Street Brewery’s Pop Gose but will be able to support The Good Fight Community Center.

Pearl Street Brewery will be taking over 4 tap lines for the evening and will be pouring their Pop Gose, D.T.B Downtown Brown Ale, and new beers this year, Supreme Fatty and VO Haze. Pearl Street Brewery and Arterial will co-sponsor  $1 per beer sold as a donation to The Good Fight Community Center during the event.

OnThree Printing will be on site doing a live print, limited release T-shirt for the evening and music from the American Feedbag will start at 9pm.

What: Pop Gose Release Party & Good Fight Fundraiser
When: March 14 | 7pm-12am
Where: The Arterial Bar & Grill
1003 16th St S, La Crosse, Wisconsin 54601

The Good Fight Community Center

Providing at-risk and disadvantaged youth with hope, encouragement and a safe environment to develop personal goals, discipline and values free from juvenile delinquency, substance abuse, truancy, crime, gang activities and other difficult challenges.