All Posts - Press Release

Pearl Street Brewery’s 2020 Community Hop Harvest is Brewed!

For over 10 years, Pearl Street Brewery has collected hops from local, backyard hop-growers for use in their “Community Harvest” Ale. The annual small-batch brew uses hops from everyone to create a single batch brew. While the beer style changes from year to year, it’s always brewed with locally grown hops.

Pearl Street Brewery invited area hop growers to bring in their crop to the brewery to be included in this year’s batch and, for each pound of fresh-picked hop flowers brought in, the grower received 1lb of beer (pint) at the time of donation and 1lb of Harvest Ale beer after it is brewed (available now in the tasting room). 

Pearl Street Brewery will donate proceeds from every pint purchased. Area pubs and restaurants will have the opportunity to participate too; by serving the beer throughout the winter. Proceeds from the beer will benefit the La Crosse Warming Center and provide meals for the guests. 

This year’s beer is an English Mild Amber Ale (5.1% ABV 11 IBUs) which includes a blend of community-sourced hops. The Pearl Street Brewery Tap Room and area restaurants will have the opportunity to serve the beer throughout the winter. 

Pearl Street Brewery Celebrating Small Business Saturday and Observance of Small Brewery Sunday!

Pearl Street Brewery Celebrating Small Business Saturday and Observance of Small Brewery Sunday!

On Saturday, November 28, 2020 locals and visitors to La Crosse County may bring in receipts totaling $20 or more from purchases made on Small Business Saturday at any of the independently owned small businesses in La Crosse County and receive a free beer from Pearl Street Brewery. *Limit one pint per person.

Pearl Street Brewery has been a proponent for using local ingredients and products since its inception 20 years ago and wants to reward those that “Shop Local” in La Crosse County this 2020 Holiday Season.

Pearl Street Brewery Celebrating Small Business Saturday and Observance of Small Brewery Sunday!

Also, Small Brewery Sunday, a holiday for beer lovers to celebrate local breweries on the Sunday after Thanksgiving, returns on Nov. 29.  Pearl Street Brewery welcomes beer lovers to visit and get specials and deals on local beverages.

During one of the busiest holiday shopping weekends of the year, celebrating the big impact small businesses have on local economies is critical. More than two-thirds of Americans live within 10 miles of a brewery, and in 2019, the craft brewing industry contributed $82.9 billion to the U.S. economy, employed more than 580,000 Americans, and provided charitable contributions worth more than $80 million. Amid the pandemic and economic crisis, however, many breweries have experienced declining sales—about 22% down in the third quarter of 2020, according to a recent Brewers Association survey. The survey also reported that approximately two-thirds of at-the-brewery sales during the third quarter of the year occurred outdoors, indicating winter will be the make it or break it season as colder temperatures arrive, outdoor service moves indoors, and many small brewers struggle to survive the lasting effects of the pandemic.

Pearl Street Brewery Celebrating Small Business Saturday and Observance of Small Brewery Sunday!

“This has been a devastating year for craft brewers. They’ve faced shutdowns, decreased sales, layoffs, an aluminum can shortage, and our most recent member survey revealed only 78% of small breweries are confident that they’ll still be open at this time next year,” said Bob Pease, president and CEO, Brewers Association, the not-for-profit trade association dedicated to small brewers and organizers of Small Brewery Sunday. “As shoppers support local independent businesses, what better place than your local craft brewery. Six packs, gift cards, or merchandise all make great gifts and every little bit helps. It’s crucial for beer lovers to support their local brewery, taproom, or brewpub throughout these next few critical months and beyond.”

“Nothing goes better with a holiday meal than independent craft beer,” said Ann Obenchain, marketing director, Brewers Association. “Whether you are able to safely visit a brewery, taproom, or brewpub, or opt for curbside pickup or at-home delivery, one of the best ways to support your local economy and brewery during the holiday rush is by giving the gift of craft beer and serving craft beer at the dinner table.” 

Beer lovers are encouraged to share their Small Brewery Sunday experiences on social media with the hashtags #SmallBrewerySunday and #SeekTheSeal and tagging  Pearl Street Brewery’s social media handles and/or hashtags

To learn more about Small Brewery Sunday, visit SmallBrewerySunday.com.

Small Business Saturday
What: Free Pint On Small Business Saturday with Receipt*
When: Saturday, November 28, 2020 | 12pm-4pm
Where: Pearl Street Brewery 1401 St Andrew St, La Crosse, WI
Follow Along: Facebook Event

*Note: Receipts must total $20 or more, be from a locally owned La Crosse County Businesses, and be dated Saturday, November 30, 2019 (Small Business Saturday). This offer may not be used in conjunction with any other promotion or special offer.

Small Brewery Sunday 
What: Specials and carry-out Deals on Pearl Street Brewery & Turisimo Fermentation Beverages.
When: Sunday November 29, 2020 | 12pm-4pm
Where: Pearl Street Brewery 1401 St Andrew St, La Crosse, WI
Follow Along: Facebook Event

About Pearl Street Brewery 
Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 20 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota.  Patrons can visit the Tasting Room Tuesday through Sunday.  The brewery plays host to fundraisers and many community events.

Pearl Street Brewery’s Seasonal Release of Gosecopia made with Wisconsin Cranberries

 Seasonal Release of Gosecopia made with Wisconsin Cranberries.

Pearl Street Brewery is releasing another seasonal favorite in early November. Gosecopia is Pearl Street’s sour Fall ale and one of four seasonal Goses brewed by Pearl Street each year.

During the brewing, the beer is naturally inoculated with wild, native microbes. This traditional brewing process dates back thousands of years and is still used today in some of the most exclusive beers in the World. Pearl Street founder and Brewmaster, Joe Katchever points out that this, “natural, terroir fermentation doesn’t just create an inviting sourness, but also connects this beer to the land and to each person in the community.” Gosecopia is  fermented on natural guava, mango, and locally sourced cranberries.(5.3% ABV  3.5 IBUs).

The cranberries were recently gathered from Arendt Cranberry Company, in Nekoosa, Wisconsin. The family run farm utilizes the newest technology to improve upon the tried and tested methods used by farmers for countless generations.

 Seasonal Release of Gosecopia made with Wisconsin Cranberries.

Bill Arendt is a second generation farmer who has been farming in Wisconsin all his life and is the  operating partner and manager at Arendt Cranberry Company. Since 1984, Bill has run the cranberry operation with his father and two others, adding acres, cleaning, receiving, transportation, fabrication, and processing fruit. Bill’s wife, Suzanne Arendt who has degrees in Wildlife Management and Soil Science, developed and implemented an integrated pest management system to increase productivity while reducing the farm’s dependency on pesticides. Suzanne operates the Quality Control laboratory where they ensure the quality of not only Arendt cranberries, but the cranberries of dozens of other Wisconsin growers. Every growing season since inception has seen them expand this small farm into one of the most well respected farms and businesses in the Nekoosa area.

 Seasonal Release of Gosecopia made with Wisconsin Cranberries.

The Seasonal Gosecopia will be available in stores in La Crosse County and around Western Wisconsin and will be available on tap at the Pearl Street Brewery Tasting Room. Gosecopia will also be available in La Crescent, Winona, and south eastern Minnesota.

Bars and Restaurants interested in putting Gosecopia on tap or selling it in bottles can contact Pearl Street Brewery.

Since the beginning of the pandemic, Pearl Street has followed Health Department recommendations by limiting capacity, increasing shared-space sanitation, encouraging mask-wearing, and making their own, “social distance spot savers”. They have also expanded their outdoor patio space so patrons can enjoy their beverages outside!

Carryout and curbside options are available at the Tasting Room.

Pearl Street Brewery

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota.  Patrons can visit the Tasting Room Tuesday through Sunday.  The brewery hosts many community events and has been very involved in local charity work since it first opened in 1999.

Now collecting hops for the 2020 Community Hop Harvest

2020 Community Hop Harvest

For over 10 years, Pearl Street Brewery has collected hops from local, backyard hop-growers for use in their “Community Harvest” Ale. The annual small-batch brew uses hops from everyone to create a single batch brew. While the beer style changes from year to year, it’s always brewed with locally grown hops. Pearl Street Brewery is inviting area hop growers to bring in their crop to the brewery to be included in this year’s batch and, for each pound of fresh-picked hop flowers brought in, the grower will receive 1lb of beer (pint) at the time of donation and 1lb of Harvest Ale beer after it is brewed.

Flowers only, please! No stems or leaves.

Pearl Street Brewery Tasting Room will donate proceeds from every pint purchased. Area pubs and restaurants will have the opportunity to participate too; by serving the beer throughout the fall and winter. Proceeds from the beer will benefit a local nonprofit.

Interested restaurants and locations willing to sell the beer may reach out to Tami at Pearl Street Brewery.

What: 2020 Community Hop Harvest Drop Off
Where: Pearl Street Brewery (During Tasting Rooms Hours)
When: Now through Wednesday September 30, 2020

Tami Plourde
Owner / Director Sales and Marketing
tami@pearlstreetbrewery.com
608-784-4832 Ext 6

About Pearl Street Brewery 

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota.  Patrons can visit the Tasting Room Tuesday through Saturday.  The brewery plays host to many community events and is very involved in local charity work.

Six Pack Exchange Program Update

downtown brown ale beer Pearl Street Brewery La Crosse, WI

Pearl Street Brewery (PSB) has set a Tuesday, September 8, 2020 deadline for its Growler Sustainability – Six Pack Exchange Program. For 13 years, in an effort to sustainably produce beer and encourage recycling, Pearl Street Brewery has been accepting clean, undamaged six-pack carriers for re-use in production in exchange for free growler fills in the Tasting Room.

The change is in part due to the nationwide shortage of beer packaging materials due to COVID-19, and Pearl Street Brewer’s recent acquisition of  a canning line.

Until September 8, 2020, patrons and supporters of Pearl Street Brewery can bring in 10 clean and undamaged six-pack carriers (any PSB beers) in exchange for a free growler fill in the Tasting Room. After the deadline Pearl Street Brewery will only be accepting six-pack carriers of the brewery’s flagship D.T.B Brown Ale. Limit on fill per person per day.

Since 2007, Pearl Street Brewery believes it has recycled 52,000 of six-pack carriers and given over 5,200 FREE Growlers

Pearl Street Brewery will still continue its Pint Programs where customers can bring in one clean, undamaged six pack carrier with a recent receipt from a local store, and receive a free pint in the tasting room.

Other recently released canned beer includes V|O Haze, and Supreme Fatty, Linalool IPA, D.T.B Brown Ale, Shitty Lyte Beer

The canned beers are available in Wisconsin, Minnesota and Iowa and in the PSB Tasting Room which is now open and is  taking the necessary COVID-19 precautions.

Carryout is available and encouraged. 

Learn more about the Recycle for Beer Program

Over the last 14 years, the Pearl Street Brewery community has recycled six-packs in exchange for growler fills at their Tasting Room. This has resulted in a reduction of the consumption of an estimated 41,600 six pack carriers! This has been a reduction of nearly 10,000 pounds of paper pulp from trees used in packaging of our beers.

Pearl Street Brewmaster Joe Katchever created this program back in 2007, when PSB began packaging beer in bottles. Disgusted by the vast amount of waste involved in single-serve packaging, Katchever found a way to bring environmental awareness and reduce consumer consumption and the brewery’s carbon footprint. To reward customers for recycling and to foster this program, Pearl Street Brewery has given away 20,800 gallons of beer at a cost of around $500,000 in the last 16 years.

“The ocean and the landfills are full of disposable, single use packaging material. I did not pursue packaged beer for over eight years because I didn’t want to contribute to that,” says Katchever. “I felt the Recycle for Beer Program was a great way to keep people aware of their consumption of throw-away packaging material and reward them with beer for acting in an environmentally responsible way.”

Pearl Street Brewery is transitioning much of their packaging to cans, which are friendlier to the environment, Katchever says, “To be honest, I am convinced that canned beer stays fresher, longer and if you combine that with the reduced environmental impact, it’s a no-brainer.”

After 14 years, The Recycle for beer program is coming to an end. The last day Pearl Street will be accepting empty six-pack carriers is September 8th. If you have been saving Pearl Street six-packs, now is the time to bring them in for a growler fill at the Tasting Room.

After the deadline Pearl Street Brewery will only be accepting six-pack carriers of the brewery’s flagship D.T.B Brown Ale. Limit on fill per person per day.

About Pearl Street Brewery 

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota.  Patrons can visit the Tasting Room Tuesday through Saturday.  The brewery plays host to many community events and is very involved in local charity work.

La Crescent, Minnesota’s Annual Applefest Offering Applefest in a Box!

World’s Smallest Drive-In Oktoberfest

La Crescent Applefest is now offering an Applefest in a Box! Though the in-person festival has been modified to accommodate smaller events, the La Crescent Festival is asking for support through purchasing the Applefest Box.

The $50 package includes:    

– 2 commemorative Applefest buttons
– 2 commemorative can koozies
– Bag of candy
– 3 pounds of Van Lin Orchard Apples

Choice of: 

– Hard Fest Cider (Hoch Orchard, 64 oz growler)
– Appleweizen (PSB, 64 oz growler)
– Shitty Lyte Beer (PSB, 12 pk)
– Purple Reign (Hoch Orchard, 8 pk)

Additional choices of beverages can be purchased for $20.00. Pre-order only, through Sports Hub Bar & Grill by calling (507) 895-2715 or order online here.

Deadline to order is Sunday, September 13th.  Pick up at the Sports Hub Bar & Grill on Friday, September 18th from 3:30-8pm.

Applefest is one of the oldest festivals in the Coulee Region, dating back to 1949. Applefest was created to celebrate the community of La Crescent, and promote the apple industry. The tradition remains strong, even now. Though the festival has been modified to not include the major crowd gathering events, the board of directors has chosen to continue to reach out to the community through smaller events, in safe settings. It was important to the Board of Directors during this time of social distancing, that the community does not isolate itself from families, friends, neighbors, and area communities.

Without the support of the La Crescent area, and the Coulee Region community, Applefest would not be able to provide fun and  friendly entertainment for all ages year after year. In addition, scholarships are awarded through the Royalty program. In an effort to continue this tradition, even through a pandemic, the board asks once again for the community’s support through the purchase of a “Fest in a box”. Goodies for all ages are included. Many of the items in the box are sourced from locally owned businesses.

What: Applefest in  a Box

Pick Up: Sports Hub Bar & Grill – Friday, September 18th from 3:30-8pm.

When: Deadline to order is Sunday, September 13th

Cost: $50 package – Order Online

About Applefest 

Applefest is coordinated by a fully volunteer Board of Directors. Responsible for everything: from making decisions, participating in parades, running (and working) all of the Applefest events, as well as representing the La Crescent area at festivals both far and wide. In the past, members of the Applefest Court and/or members of the Board of Directors have participated in festivals in South Dakota, Canada, Florida, Wisconsin, Minnesota, and Iowa. All travel expenses are privately funded, allowing all proceeds to remain within our local communities. https://applefestusa.com/

World’s Smallest Drive-In Oktoberfest Friday September 25, 2020

World’s Smallest Drive-In Oktoberfest
https://cfox.cbrivervalley.com/
https://cfox.cbrivervalley.com/
https://cfox.cbrivervalley.com/
https://cfox.cbrivervalley.com/
FAQS
  • Cars will check in per Will Call List from App Purchase.
  • *Not all spots are perfectly flat*
  • No mingling between PODS allowed.
  • Parking will be assigned on a first come first serve basis on show day. 15-foot tailgating distance between each vehicle. Bring your own lawn chair if you want to enjoy music next to your vehicle. No mingling between Cars.
  • Attendees are REQUIRED to wear masks in all common areas (check-in, bathrooms, etc.)
  • All staff will be masked and using hand sanitizer between all transactions.
  • We will have porta-potties/hand sanitizing stations
  • We ask that attendee’s practice social distancing & practice hand washing measures.
  • No carry in alcohol allowed. Beer, Cider, Hard Seltzer, Hard Cider, Wine, NA Drinks or Bottled Water will be for sale at the gate or as part of our Car / POD Hop Services. Cars / PODS will be given a trash bag and a beer menu which will include a phone number to text your orders. Staff will be hand sanitizing between ALL transactions. Cash or Credit Card for additional beer purchases.
  • There will also be Food Truck Carhop Services
  • There will also be Merchandise Carhop Services
  • No easy ups, no charcoal grills, no fires, and no dogs.
  • In the event of cancellation before the music starts for any reason, we will refund all ticket purchases.
  • We ask that people are packed up and out by 10:30 p.m.

Pearl Street Brewery has announced the “World’s Smallest Drive-In Oktoberfest -Tapping of the FEST Keg” taking place September 25th at Pearl Street Brewery. The event will include a German Dinner, local Oktoberfest beer, and music from the beatboxing loop artist Heatbox and The People Brothers Band! Dirndls and Lederhosen are encouraged.

Due to Covid 19, social distancing rules and regulations will be followed to allow for a safe event. The full list of rules and regulations is available at the Pearl Street Brewery website and app and include, contactless check-in, limited tickets, spaced pod sites for each group with 15-foot tailgating distance between each vehicle, sanitizing stations, and other precautions.

Attendees to the show may grab tickets on the Pearl Street Brewery App.

CAR TICKETS  (Ages 21+ Only)

$60 Per Car Pod (4 person max)

$40 Per Car Pod/CHEAP SEATS (2 person max)!

POD TICKETS (Ages 21+ Only)

$100  VIP Stage Pod (6 person max). BYO chairs & no car required

NO FOOD OR BEVERAGE CARRY-INS

About Heatbox

Heatbox, aka The One Man Entertainment System, is a Minneapolis based funky beatboxing loop artist, video game show host, voice over actor, and computer programmer.

He has performed with or in front of many of the world’s biggest musical acts, and wowed crowds on some of the biggest stages and talent shows. https://www.heatboxllc.com

About the The People Brothers Band

Originally hailing out of Madison, Wisconsin, The People Brothers Band (PBB) are a staple of the Midwest’s vibrant music scene. Featuring some of the best vocalists and musicians in the region, the PBB have blossomed into a unique brand of Rhythm and Soul dedicated to uplifting the hearts and minds of its friends and fans. The PBB’s core mission is to bring people together by spreading love through music. Coupled with their energetic live shows and infectious stage presence, they are guaranteed to bring the party. https://www.peoplebrothers.com

What: World’s Smallest Drive-In Oktoberfest
When: Friday September 25, 2020 
Time: 5-10 pm
Where: Pearl Street Brewery (parking lot)
1401 St Andrew St, La Crosse, WI 54603
Tickets: Purchase on the App Here 

Linalool IPA, D.T.B Brown Ale, and Shitty Lyte Beer in 16oz cans.

Pearl Street Brewery Will Offer Linalool IPA, D.T.B Brown Ale, and Shitty Lyte Beer in 16oz cans.

Pearl Street Brewery will be releasing a number of bottled favorites into 16oz cans. Including Linalool IPA, the only IPA brewed with Northern Discovery® hops. The brewery’s flagship D.T.B Brown Ale and its foray into the traditional light lager, Shitty Lyte Beer.

Linalool IPA is brewed with this rare species of hops that was discovered growing wild by a UW-Madison Horticulture Botanist, who was also a homebrewer. Upon brewing with the mystery hop, he also discovered that it made good beer. It  will be available soon in 4-packs of 16oz cans. 7% ABV  60 IBUs.

D.T.B Brown Ale is an all-malt brown ale, brewed with six malt varieties, its complex nutty flavor with roasted undertones comes at you with an uptown taste. Not to mention it’s hopped with both American and British hops. Voted most likely to be the life of the party, a night downtown almost always includes a DTB. Gold Medal Winner at The World Beer Championships. It  will be available soon in 6-packs of 16oz cans. 5% ABV  10 IBUs.

Shitty Lyte Beer is a traditional American Light Mega-Lager, using fresh local ingredients. Unpasteurized, with a single strain of clean lager yeast and cold fermented.  It will be available soon in 6-packs of 16oz cans. 4.2% ABV – 5 IBUs.

Other recently released 16 oz canned beer includes V|O Haze, and Supreme Fatty.

The new beers will be available in Wisconsin, Minnesota and Iowa and in the PSB Tasting Room which is now open and is, of course, taking the necessary COVID-19 precautions as it states on their website:

So we can all be safe, we have hand sanitizer and masks available, and we’ve gone hog-wild on the cleaning and sanitizing of our Tasting Room.

Carryout and curbside options are still available and encouraged.

Pearl Street Brewery is Asking for Some Shitty Memes in Celebration of its Shitty Lyte Beer!

Pearl Street Brewery is Asking for Some Shitty Memes in Celebration of its  Shitty Lyte Beer!

~Grab a six pack of Shitty Lyte Beer and head over to the interwebs many meme generators!~

Pearl Street Brewery has released Shitty Lyte Beer in cans and is celebrating with a meme contest. Grab a six pack of Shitty Lyte Beer and head over to the interwebs many meme generators, create Shitty Lyte related memes, post on the Shitty Lyte Beer Facebook page and Win a shitty prize! Might be a t-shirt. Might be a Shitty can koozie. Might be a case. Every meme with at least three likes wins!

Perfect for your partying out in the sun this Summer. Shitty in the can is the best way to enjoy your favorite Shitty beer outside! So Pearl Street Brewery now wants to celebrate by offering Shitty Lyte drinkers part of the Shitty legacy. Who can create the funniest meme Contest ends September 14, 2020. 

About Shitty Lyte Beer

The Award Winning Pearl Street Brewery stated that “Shitty Lyte” Beer was our answer to “Got anything light?” For 18 years Joe Katchever Owner, Founder, Brewmaster, Production Manager, Beer Aficionado  has always answered this question with, “We don’t make shitty light beer”. And for almost 20 years, they never did. “Then someone said that we couldn’t do it. Well that was a challenge, and when it comes to beer, I love challenges.”

So how did Pearl Street Brewery take the traditional American Light Mega-Lager and make it better? 

Locally made by your friends!

Fresher ingredients

No additives or preservatives

Unpasteurized

Now YOU can drink some shitty beer and drink local beer, too. 

Craft American Lager

4.2% ABV

5 IBUs

112 Calories

8 Carbs

Shitty Lyte Beer