All Posts - Press Release

Battle of the Beards November 30th, 2019

The Holmen Area Rotary Club kicks off its new Battle of the Beards charity event on November 30th, in conjunction with No-Shave November. Battle of the Beards is an event centered around fashionable beards and mustaches and will support Holmen Area Rotary Club’s mission of serving people in the Coulee region community and around the world. 

Categories include full long, partial, full short, fake, styled beard/mustache, fake, and No-Shave November Beards. The top three point-earners in each category will receive awards, along with a People’s Choice Award, where members of the audience may purchase votes and vote as often as they choose for their show favorite(s).  

Categories, guidelines, judging information, entry fees and other information may be found at https://battleofthebeardswi.com.

What: Battle of the Beards

When: November 30th, 2019 | 5-9pm 

Where: Pearl Street Brewery – 1401 Andrews Street, La Crosse, WI. 

About Battle of the Beards

The event happens in conjunction with No-Shave November for men’s cancer awareness. This is a unique event for the Coulee Region, with expectations of over 70 contestants and 350+ people in attendance.

Pearl Street Brewery is Giving Away an Ultimate Oktoberfest Sweepstakes

Pearl Street Brewery is awarding one individual the ultimate Oktoberfest Giveaway in celebration of the seasonal release of its Lederhosen Lager Fest Bier. 

The sweepstakes includes:

-Custom sized Lederhosen and  Dirndl.  
-10 Cases of  Lederhosen Lager Fest Bier
-Tickets to Craft Beer Night during Oktoberfest La Crosse 
-Oktoberfest La Crosse buttons
And More (Value of $700)

 

Interested parties (21+)  may text “partywithpsb” to “31996” to enter to win the Ultimate Oktoberfest Sweepstakes

 

About Lederhosen Lager

Come late September each year, we start feeling the Gemütlichkeit. It’s time to dust off our lederhosen and drink beer. Lederhosen Lager is our salute to La Crosse’s great German heritage and over 150 years of brewing tradition. Brewed with Pilsen and Vienna malts, true German lager yeast, and spiced with paired hops grown in Hallertau. You’ll find this amber beer to be smooth, malty, and easy drinking. Ein Prosit! (Seasonal Fall Release – 5% ABV 11 IBUs)

 

Sprout for Kids Foundation’s Poses & Pints looking for Community Nonprofits

The Sprout for Kids Foundation’s Poses & Pints is looking for nonprofits in the La Crosse Area, to apply to partner in a local weekly fundraiser through yoga & beer throughout 2019-2020. 

For $10.00, and led by local yoga partners, participants to the weekly Saturday events can relax and refresh with this gentle yoga class in the warm, friendly and authentic atmosphere of The Pearl Street Brewery. All skill levels welcome for a flowing yoga class; and after class, participants can enjoy a pint with fellow yogis and friends (21+). 

Poses & Pints events, taking place at Pearl Street Brewery, have raised thousands of dollars for local charities. Since 2009 Pearl Street Brewery, in conjunction with On Three Printing and Design, has been raising funds for La Crosse area families, schools, and organizations through the Sprout for Kids Foundation, hitting over $30,000 raised for the community in 2018.  

Nonprofits who would like to become one of our fundraising partners would be required to share information about the event raising funds for your organization. Help us bring more people to your Poses and Pints fundraiser through your organization’s social media and e-newsletter channels. 

Interested nonprofits may apply and find more information here.

Sprout for Kids Foundation

Sprout for Kids is a 501(c)3 nonprofit that is 100% volunteer run, and all the dollars raised go right to where they are needed.  Since its inception Sprout for Kids Foundations has worked with a multitude of area nonprofits and organizations including; Habitat for Humanity, The Boys and Girls Club, Hunger Task Force, Valley View Rotary, Rotary After Hours, Joe Was Just Joe Foundation, Kiwanis, Big Brothers Big Sisters of America, Steppin’ Out in Pink, and many more.

 

Applefest Kicks Off Button Sales August 15, 2019

La Crescent Applefest is kicking off its button sale Thursday,  August 15 at Pearl Street Brewery, events include Apple Smash Games, the 2019 release of Hoch Orchards Cider, music by Reptile House and a performance by the Apple Annies. The new Applefest Button will also be released for the September festival and they are on presale for only $5.00. 

Pearl Street Brewery has been brewing its seasonal Official Applefest Appleweizen for the festival every fall, partnering their hefeweizen wheat ale with local, organic apples from Van Lin Orchards from La Crescent, in the “Apple Capital of Minnesota.” This combination creates a one-of-a-kind, tangy salute to the Autumn Apple harvest (5.5% ABV 6 IBUs). 

What:

La Crescent Applefest Button Kick Off

Where:

Pearl Street Brewery – 1401 Saint Andrew Street 

La Crosse, WI 54603

When:

Thursday, August 15 | 6pm-9pm 

Cost:

Free To Attend | Buttons $5.00 / $7.00 After 

About Applefest

The La Crescent Apple Festival was founded in September 1949 by Ralph Jones and Mel Hickenbotham, with the purpose of promoting La Crescent, its apple industry, and “putting La Crescent on the map”. Apple Festival Inc. is a not-for-profit organization. Board members donate their time and pay their own expenses. Profits made from the festival is given back to the community for various projects. The Apple Festival, Inc. was instrumental in the building of the swimming pool and the youth hockey warming house. They have purchased beepers for the fire department, playground equipment, build a tennis court, and numerous other projects. https://applefestusa.com/

Pearl Street Brewery hosting local rock music including the debut of the The Singularity Warning

Pearl Street Brewery hosting the debut of the The Singularity Warning

La Crosse WI: Pearl Street Brewery is welcoming The Singularity Warning, Floyd Turbo and Midwest Voltage to the Tasting Room Saturday, August 3, 2019. 

Midwest Voltage was formed in early 2013, Matt Smith and twin brothers Hugh Rose and Andrew Rose make up the Indie-Rock trio. Centered in La Crosse, WI, their fresh new sound of explosive progressive rock mixed with spacey riffs, sets them aside from the local music scene. 

Smith and the Rose brothers have been playing in local bands in the La Crosse area for over 2 decades, and have crafted their original sound out of the love of simple, catchy, and tight riffs. Now all in their mid 30’s, the band draws inspiration from early 1990’s rock and post punk and are a well-oiled, ass-kicking machine. They have played many clubs and bars in the Wisconsin/Minnesota areas as well as festivals in Western Wisconsin.

The Singularity Warning hails from the former Earth colony of La Crosse, Wisconsin. They are Travis Tippery, Jeff Brennan, Kean Fallon, and Schuyler Leehey. You may know them from such acts as Lava, Rhinestone Convoy, Sowbelly Bitchhog, Droids Attack, and Of Conscience. They are the heralds of warning for what remains of the human race, and their message is conveyed through sonic guitars, booming bass, and ground-pounding drums. The elements of technology leak into their organic roots; screeching robot speak and the sounds of hydraulic systems intertwine with a heavy blues groove in a marriage made in space and technological mayhem.  

What: The Singularity Warning, Floyd Turbo and Midwest Voltage

When: Saturday, August 3 2019

Where: Pearl Street Brewery  – 1401 St Andrew St La Crosse, WI 54603

Cost: $5.00

Time: 7-11pm 

Watch Pearl Street Brewery on the the new Discover Wisconsin.

Joe Katchever of Pearl Street Brewery to be featured on “Developing a Sour Program” Panel

Master Brewers Association and Minnesota Craft Brewers Guild joint Technical Conference in Duluth, MN

Duluth, MN: Joe Katchever of Pearl Street Brewery will be on a panel of sour beer professionals Friday, July 26, 2019 at the Duluth Entertainment Convention Center. The panel “Developing a sour beer program” will be a  discussion with brewers from Earth Rider Brewery, Pearl Street Brewery, and O’so Brewing Company, focusing on starting a sour program at your brewery.

The Minnesota Brewers Conference is a kick off to the All Pints North weekend, a conference put on by the Minnesota Craft Brewers Guild in partnership with Master Brewers (MBAA) District St. Paul-Minneapolis. The event will be packed with national and local speakers, covering the technical aspects of brewing to business strategies.

Panel Information 

Developing a Sour Program
2:45 – 3:30 p.m.
Allyson Rolph, Earth Rider Brewery; Marc Buttera, O’so Brewing; Joe Katchever, Pearl Street Brewery
Developing a sour beer program: A panel discussion with brewers from Earth Rider Brewery, Pearl Street Brewery, and O’so Brewing Company focusing on starting a sour program at your brewery.

About Joe Katchever

After beginning his career in beer, working at various breweries in Colorado, Joe Katchever moved back to his home state of Wisconsin in 1999 and founded Pearl Street Brewery in La Crosse. Over the years, Joe took the brewery from Pearl Street in the heart of La Crosse’s downtown, to a new location and he grew the brewery’s influence from just local, to a footprint that covers Wisconsin, and parts of Minnesota and Iowa. Being a hands-on brewer, Joe has done just about everything in the small brewer’s world and the small business world. Joe began barrel aging beer in 2004 but couldn’t find a market for these eclectic beer styles in the early years of craft. Many years later, he started brewing and ageing mixed-ferment beers again and found a small, but enthusiastic crowd that sought after these styles and Pearl Street Brewery’s new sour beer program was born!

What: Minnesota Brewers Conference
When: Friday, July 26, 2019
Time: 9:00 a.m. – 5:00 p.m.
Where: Duluth Entertainment Convention Center
Member price: $50 (Price jumps to $65 on July 17)
Nonmember price: $100
Nonmember + All Pints North ticket: $135 ($145 value)
About Pearl Street Brewery 

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 20 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota.  Brewery tours are available every Friday and Saturday and patrons can visit the Tasting Room Tuesday through Sunday.  The brewery plays host to musical groups, yoga classes, fundraisers, and many community events.

Watch Pearl Street Brewery on the the new Discover Wisconsin.

Pearl Street Brewery is inviting presidential candidates to pour the perfect beer

Photo Credit: PATRICK SEMANSKY / AP

Democratic candidate Hillary Clinton stopped at the Pearl Street Brewery during her run for the 2016 presidential election.

La Crosse WI: Pearl Street Brewery is inviting presidential candidates to try to pour a perfect beer at its tasting room on La Crosse’s Northside.

Democratic candidate Hillary Clinton stopped at the Pearl Street Brewery during her run for the 2016 presidential election. After spending time with owners Joe Katchever and Tami Plourde, then Secretary of State Clinton went for a photo opportunity and committed what is considered a major faux pas in Wisconsin; a state known for its rich brewing history.

Secretary Clinton attempted to tap herself a pint of Pearl Street’s famous DTB Brown Ale but revealed her lack of skills, when she poured herself a glass of foam. Plourde, who was standing next to Clinton, quickly poured a second DTB and switched glasses with Mrs Clinton but not until after she had proudly held her foamy glass up for the onlooking members of the press.

Memes of Clinton, apparently unaware of the impact of her mistake, flooded the internet in the crucial months leading up to the election. The video of the pour has racked up hundreds of thousands of views and has been mentioned on hundreds of news sites and blogs. Some major news outlets even reported she may have damaged her presidential attempt, after blundering the pour in the Badger State.

A recent article on fitsnews.com stated, “Clinton’s pour was all foam, people … and voters in the Badger State took notice,” and said, “Never discount the extent to which 2016 Democratic presidential nominee Hillary Clinton damaged her electoral prospects after attempting (unsuccessfully) to pour a craft beer for herself at Pearl Street Brewery in La Crosse, Wisconsin.”

Joe Katchever, Founder and Brewmaster of Pearl Street Brewery believes pouring a beer is a national pastime in the United States. Especially in a state famous for great beer. “In a state where almost everyone learns the proper way to tap a beer, the consensus is that this may very well have cost Hillary Wisconsin and perhaps the Presidency.” Katchever says he also invited Bernie Sanders and Donald Trump to come to the brewery when they made stops in La Crosse but did not receive a response from either candidate.

“I extend a warm welcome to the candidates in the upcoming election to see who can pour a perfect pint of DTB,” Katchever says, “I can’t guarantee you’ll win Wisconsin with a perfect pour but I guarantee it’ll help!”

The famous Hillary Clinton video can be seen on YouTube!

About Pearl Street Brewery

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 20 years. Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota. Brewery tours are available every Friday and Saturday and patrons can visit the Tasting Room Tuesday through Sunday. The brewery plays host to musical groups, yoga classes, fundraisers, and many community events.

Media Contact:

Tami Plourde
Owner / Director Sales and Marketing
Pearl Street Brewery
tami@pearlstreetbrewery.com
1401 Saint Andrew Street
La Crosse, WI 54603
608-784-4832 Ext 6

Watch Pearl Street Brewery on the the new Discover Wisconsin.

Pearl Street Brewery to host Reverend Horton Heat’s 2019 Rockabilly Invasion

Reverend Horton Heat, a band often described with words such as rockabilly, psychobilly, country, and surf is playing August 17, 2019 at Pearl Street Brewery along with the Delta Bombers and Lincoln Durham.

The Reverend Horton Heat has recorded with Lemmy Kilmister (Motörhead), revered by country music legends like Johnny Cash, Carl Perkins and Screamin’ Jay Hawkins, and toured with Soundgarden, ZZ Top, The Cramps, Social Distortion, White Zombie and the Sex Pistols along with providing touring opps to upstarts Kyuss, Hank III, Marilyn Manson and countless others across decades on the road.

The Reverend Horton Heat performs nearly 200 shows annually. The band has also wowed sold-out crowds with their multi-city residencies across America, including performances at Coachella, Reading, Austin City Limits, Riot Fest and countless other festivals.

With over 1 million albums sold and nearly 35 years in the game, The Reverend Horton Heat have been delivering blood-pressure inducing scriptures to millions of fans worldwide.

The Reverend Horton Heat show will also feature the Delta Bombers and Lincoln Durham.

 

What: Reverend Horton Heat (website)

When: Saturday August 17 | 8pm

Where: Pearl Street Brewery (Main Stage) – 1401 St Andrew St, La Crosse, WI 54603

Cost: $25 Presale | $30 Door

 

Tickets are available on the Pearl Street Brewery App, and Festivals Food in Holmen, Onalska, and the La Crosse Village.

Great River Shakespeare Festival hosting performance of The Servant of Two Masters

The performance will feature Carlo Goldoni’s eighteenth century Italian classic is as hilarious as ever in this brand new adaptation. Unbeknownst to each other, two lovers flee to Venice: one in disguise, one on the run from the law, and both in need of a little assistance. When wily servant Truffaldino is faced with the opportunity to secretly serve these two masters for double the money, he is quick to accept…without thinking about the challenges of trying to be in two places at once! Mixups, music, mayhem and a whole lot of fun ensue in an adaptation that showcases classic Commedia dell’Arte characters and lazzi with a modern twist.

What: The Servant of Two Masters

When: Sunday July 14,2019 | 7 pm

Where: Pearl Street Brewery (Main Stage)

1401 St Andrew St, La Crosse, WI 54603

Cost: $25 – Tickets

Ticket price includes buffet meal (drinks not included) Dinner begins at 7:00 p.m., the show will begin at 7:30 p.m.

About the Great River Shakespeare Festival (http://grsf.org/)

Great River Shakespeare Festival (GRSF) is a nonprofit, professional Equity theater company in Winona, MN, dedicated to dynamic, clearly spoken productions of Shakespeare’s plays which enrich people’s lives, extensive community education, and community outreach programs, and comprehensive theater training.

Pearl Street Brewery to Host Hops and Hot Rods July 20th 2019

Pearl Street Brewery, Koenig Performance Body & Paint, Inc. and the Sprout for Kids Foundation are hosting Hops and Hot Rods July 20, 2019 at the Pearl Street Brewery.

Hops and Hot Rods will feature a car show, food trucks and live music. Proceeds from Hops and Hot Rods will benefit the Central High School Auto Shop Program.

Registration is currently open for showing vehicles; the event is open to all models and makes of cars. The deadline to submit a car is July 1, 2019 and can be submitted here

What: Hops and Hot Rods

When: Saturday, July 20th  2019

Where: Pearl Street Brewery

1401 St Andrew St La Crosse, WI 54603

Cost: $10.00 proceeds to benefit the Central High School Auto Shop Program

Time: Noon – 6:00 PM

Contact Travis with any car show questions – travis@pearlstreetbrewery.com.