All Posts - Press Release

Now collecting hops for the 2020 Community Hop Harvest

2020 Community Hop Harvest

For over 10 years, Pearl Street Brewery has collected hops from local, backyard hop-growers for use in their “Community Harvest” Ale. The annual small-batch brew uses hops from everyone to create a single batch brew. While the beer style changes from year to year, it’s always brewed with locally grown hops. Pearl Street Brewery is inviting area hop growers to bring in their crop to the brewery to be included in this year’s batch and, for each pound of fresh-picked hop flowers brought in, the grower will receive 1lb of beer (pint) at the time of donation and 1lb of Harvest Ale beer after it is brewed.

Flowers only, please! No stems or leaves.

Pearl Street Brewery Tasting Room will donate proceeds from every pint purchased. Area pubs and restaurants will have the opportunity to participate too; by serving the beer throughout the fall and winter. Proceeds from the beer will benefit a local nonprofit.

Interested restaurants and locations willing to sell the beer may reach out to Tami at Pearl Street Brewery.

What: 2020 Community Hop Harvest Drop Off
Where: Pearl Street Brewery (During Tasting Rooms Hours)
When: Now through Wednesday September 30, 2020

Tami Plourde
Owner / Director Sales and Marketing
tami@pearlstreetbrewery.com
608-784-4832 Ext 6

About Pearl Street Brewery 

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota.  Patrons can visit the Tasting Room Tuesday through Saturday.  The brewery plays host to many community events and is very involved in local charity work.

Six Pack Exchange Program Update

downtown brown ale beer Pearl Street Brewery La Crosse, WI

Pearl Street Brewery (PSB) has set a Tuesday, September 8, 2020 deadline for its Growler Sustainability – Six Pack Exchange Program. For 13 years, in an effort to sustainably produce beer and encourage recycling, Pearl Street Brewery has been accepting clean, undamaged six-pack carriers for re-use in production in exchange for free growler fills in the Tasting Room.

The change is in part due to the nationwide shortage of beer packaging materials due to COVID-19, and Pearl Street Brewer’s recent acquisition of  a canning line.

Until September 8, 2020, patrons and supporters of Pearl Street Brewery can bring in 10 clean and undamaged six-pack carriers (any PSB beers) in exchange for a free growler fill in the Tasting Room. After the deadline Pearl Street Brewery will only be accepting six-pack carriers of the brewery’s flagship D.T.B Brown Ale. Limit on fill per person per day.

Since 2007, Pearl Street Brewery believes it has recycled 52,000 of six-pack carriers and given over 5,200 FREE Growlers

Pearl Street Brewery will still continue its Pint Programs where customers can bring in one clean, undamaged six pack carrier with a recent receipt from a local store, and receive a free pint in the tasting room.

Other recently released canned beer includes V|O Haze, and Supreme Fatty, Linalool IPA, D.T.B Brown Ale, Shitty Lyte Beer

The canned beers are available in Wisconsin, Minnesota and Iowa and in the PSB Tasting Room which is now open and is  taking the necessary COVID-19 precautions.

Carryout is available and encouraged. 

Learn more about the Recycle for Beer Program

Over the last 14 years, the Pearl Street Brewery community has recycled six-packs in exchange for growler fills at their Tasting Room. This has resulted in a reduction of the consumption of an estimated 41,600 six pack carriers! This has been a reduction of nearly 10,000 pounds of paper pulp from trees used in packaging of our beers.

Pearl Street Brewmaster Joe Katchever created this program back in 2007, when PSB began packaging beer in bottles. Disgusted by the vast amount of waste involved in single-serve packaging, Katchever found a way to bring environmental awareness and reduce consumer consumption and the brewery’s carbon footprint. To reward customers for recycling and to foster this program, Pearl Street Brewery has given away 20,800 gallons of beer at a cost of around $500,000 in the last 16 years.

“The ocean and the landfills are full of disposable, single use packaging material. I did not pursue packaged beer for over eight years because I didn’t want to contribute to that,” says Katchever. “I felt the Recycle for Beer Program was a great way to keep people aware of their consumption of throw-away packaging material and reward them with beer for acting in an environmentally responsible way.”

Pearl Street Brewery is transitioning much of their packaging to cans, which are friendlier to the environment, Katchever says, “To be honest, I am convinced that canned beer stays fresher, longer and if you combine that with the reduced environmental impact, it’s a no-brainer.”

After 14 years, The Recycle for beer program is coming to an end. The last day Pearl Street will be accepting empty six-pack carriers is September 8th. If you have been saving Pearl Street six-packs, now is the time to bring them in for a growler fill at the Tasting Room.

After the deadline Pearl Street Brewery will only be accepting six-pack carriers of the brewery’s flagship D.T.B Brown Ale. Limit on fill per person per day.

About Pearl Street Brewery 

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota.  Patrons can visit the Tasting Room Tuesday through Saturday.  The brewery plays host to many community events and is very involved in local charity work.

La Crescent, Minnesota’s Annual Applefest Offering Applefest in a Box!

World’s Smallest Drive-In Oktoberfest

La Crescent Applefest is now offering an Applefest in a Box! Though the in-person festival has been modified to accommodate smaller events, the La Crescent Festival is asking for support through purchasing the Applefest Box.

The $50 package includes:    

– 2 commemorative Applefest buttons
– 2 commemorative can koozies
– Bag of candy
– 3 pounds of Van Lin Orchard Apples

Choice of: 

– Hard Fest Cider (Hoch Orchard, 64 oz growler)
– Appleweizen (PSB, 64 oz growler)
– Shitty Lyte Beer (PSB, 12 pk)
– Purple Reign (Hoch Orchard, 8 pk)

Additional choices of beverages can be purchased for $20.00. Pre-order only, through Sports Hub Bar & Grill by calling (507) 895-2715 or order online here.

Deadline to order is Sunday, September 13th.  Pick up at the Sports Hub Bar & Grill on Friday, September 18th from 3:30-8pm.

Applefest is one of the oldest festivals in the Coulee Region, dating back to 1949. Applefest was created to celebrate the community of La Crescent, and promote the apple industry. The tradition remains strong, even now. Though the festival has been modified to not include the major crowd gathering events, the board of directors has chosen to continue to reach out to the community through smaller events, in safe settings. It was important to the Board of Directors during this time of social distancing, that the community does not isolate itself from families, friends, neighbors, and area communities.

Without the support of the La Crescent area, and the Coulee Region community, Applefest would not be able to provide fun and  friendly entertainment for all ages year after year. In addition, scholarships are awarded through the Royalty program. In an effort to continue this tradition, even through a pandemic, the board asks once again for the community’s support through the purchase of a “Fest in a box”. Goodies for all ages are included. Many of the items in the box are sourced from locally owned businesses.

What: Applefest in  a Box

Pick Up: Sports Hub Bar & Grill – Friday, September 18th from 3:30-8pm.

When: Deadline to order is Sunday, September 13th

Cost: $50 package – Order Online

About Applefest 

Applefest is coordinated by a fully volunteer Board of Directors. Responsible for everything: from making decisions, participating in parades, running (and working) all of the Applefest events, as well as representing the La Crescent area at festivals both far and wide. In the past, members of the Applefest Court and/or members of the Board of Directors have participated in festivals in South Dakota, Canada, Florida, Wisconsin, Minnesota, and Iowa. All travel expenses are privately funded, allowing all proceeds to remain within our local communities. https://applefestusa.com/

World’s Smallest Drive-In Oktoberfest Friday September 25, 2020

World’s Smallest Drive-In Oktoberfest
FAQS
  • Cars will check in per Will Call List from App Purchase.
  • *Not all spots are perfectly flat*
  • No mingling between PODS allowed.
  • Parking will be assigned on a first come first serve basis on show day. 15-foot tailgating distance between each vehicle. Bring your own lawn chair if you want to enjoy music next to your vehicle. No mingling between Cars.
  • Attendees are REQUIRED to wear masks in all common areas (check-in, bathrooms, etc.)
  • All staff will be masked and using hand sanitizer between all transactions.
  • We will have porta-potties/hand sanitizing stations
  • We ask that attendee’s practice social distancing & practice hand washing measures.
  • No carry in alcohol allowed. Beer, Cider, Hard Seltzer, Hard Cider, Wine, NA Drinks or Bottled Water will be for sale at the gate or as part of our Car / POD Hop Services. Cars / PODS will be given a trash bag and a beer menu which will include a phone number to text your orders. Staff will be hand sanitizing between ALL transactions. Cash or Credit Card for additional beer purchases.
  • There will also be Food Truck Carhop Services
  • There will also be Merchandise Carhop Services
  • No easy ups, no charcoal grills, no fires, and no dogs.
  • In the event of cancellation before the music starts for any reason, we will refund all ticket purchases.
  • We ask that people are packed up and out by 10:30 p.m.

Pearl Street Brewery has announced the “World’s Smallest Drive-In Oktoberfest -Tapping of the FEST Keg” taking place September 25th at Pearl Street Brewery. The event will include a German Dinner, local Oktoberfest beer, and music from the beatboxing loop artist Heatbox and The People Brothers Band! Dirndls and Lederhosen are encouraged.

Due to Covid 19, social distancing rules and regulations will be followed to allow for a safe event. The full list of rules and regulations is available at the Pearl Street Brewery website and app and include, contactless check-in, limited tickets, spaced pod sites for each group with 15-foot tailgating distance between each vehicle, sanitizing stations, and other precautions.

Attendees to the show may grab tickets on the Pearl Street Brewery App.

CAR TICKETS  (Ages 21+ Only)

$60 Per Car Pod (4 person max)

POD TICKETS (Ages 21+ Only)

$100  VIP Stage Pod (4 person max). BYO chairs & no car required

NO FOOD OR BEVERAGE CARRY-INS

About Heatbox

Heatbox, aka The One Man Entertainment System, is a Minneapolis based funky beatboxing loop artist, video game show host, voice over actor, and computer programmer.

He has performed with or in front of many of the world’s biggest musical acts, and wowed crowds on some of the biggest stages and talent shows. https://www.heatboxllc.com

About the The People Brothers Band

Originally hailing out of Madison, Wisconsin, The People Brothers Band (PBB) are a staple of the Midwest’s vibrant music scene. Featuring some of the best vocalists and musicians in the region, the PBB have blossomed into a unique brand of Rhythm and Soul dedicated to uplifting the hearts and minds of its friends and fans. The PBB’s core mission is to bring people together by spreading love through music. Coupled with their energetic live shows and infectious stage presence, they are guaranteed to bring the party. https://www.peoplebrothers.com

What: World’s Smallest Drive-In Oktoberfest
When: Friday September 25, 2020 
Time: 5-10 pm
Where: Pearl Street Brewery (parking lot)
1401 St Andrew St, La Crosse, WI 54603
Tickets: Purchase on the App Here 

Linalool IPA, D.T.B Brown Ale, and Shitty Lyte Beer in 16oz cans.

Pearl Street Brewery Will Offer Linalool IPA, D.T.B Brown Ale, and Shitty Lyte Beer in 16oz cans.

Pearl Street Brewery will be releasing a number of bottled favorites into 16oz cans. Including Linalool IPA, the only IPA brewed with Northern Discovery® hops. The brewery’s flagship D.T.B Brown Ale and its foray into the traditional light lager, Shitty Lyte Beer.

Linalool IPA is brewed with this rare species of hops that was discovered growing wild by a UW-Madison Horticulture Botanist, who was also a homebrewer. Upon brewing with the mystery hop, he also discovered that it made good beer. It  will be available soon in 4-packs of 16oz cans. 7% ABV  60 IBUs.

D.T.B Brown Ale is an all-malt brown ale, brewed with six malt varieties, its complex nutty flavor with roasted undertones comes at you with an uptown taste. Not to mention it’s hopped with both American and British hops. Voted most likely to be the life of the party, a night downtown almost always includes a DTB. Gold Medal Winner at The World Beer Championships. It  will be available soon in 6-packs of 16oz cans. 5% ABV  10 IBUs.

Shitty Lyte Beer is a traditional American Light Mega-Lager, using fresh local ingredients. Unpasteurized, with a single strain of clean lager yeast and cold fermented.  It will be available soon in 6-packs of 16oz cans. 4.2% ABV – 5 IBUs.

Other recently released 16 oz canned beer includes V|O Haze, and Supreme Fatty.

The new beers will be available in Wisconsin, Minnesota and Iowa and in the PSB Tasting Room which is now open and is, of course, taking the necessary COVID-19 precautions as it states on their website:

So we can all be safe, we have hand sanitizer and masks available, and we’ve gone hog-wild on the cleaning and sanitizing of our Tasting Room.

Carryout and curbside options are still available and encouraged.

Pearl Street Brewery is Asking for Some Shitty Memes in Celebration of its Shitty Lyte Beer!

Pearl Street Brewery is Asking for Some Shitty Memes in Celebration of its  Shitty Lyte Beer!

~Grab a six pack of Shitty Lyte Beer and head over to the interwebs many meme generators!~

Pearl Street Brewery has released Shitty Lyte Beer in cans and is celebrating with a meme contest. Grab a six pack of Shitty Lyte Beer and head over to the interwebs many meme generators, create Shitty Lyte related memes, post on the Shitty Lyte Beer Facebook page and Win a shitty prize! Might be a t-shirt. Might be a Shitty can koozie. Might be a case. Every meme with at least three likes wins!

Perfect for your partying out in the sun this Summer. Shitty in the can is the best way to enjoy your favorite Shitty beer outside! So Pearl Street Brewery now wants to celebrate by offering Shitty Lyte drinkers part of the Shitty legacy. Who can create the funniest meme Contest ends September 14, 2020. 

About Shitty Lyte Beer

The Award Winning Pearl Street Brewery stated that “Shitty Lyte” Beer was our answer to “Got anything light?” For 18 years Joe Katchever Owner, Founder, Brewmaster, Production Manager, Beer Aficionado  has always answered this question with, “We don’t make shitty light beer”. And for almost 20 years, they never did. “Then someone said that we couldn’t do it. Well that was a challenge, and when it comes to beer, I love challenges.”

So how did Pearl Street Brewery take the traditional American Light Mega-Lager and make it better? 

Locally made by your friends!

Fresher ingredients

No additives or preservatives

Unpasteurized

Now YOU can drink some shitty beer and drink local beer, too. 

Craft American Lager

4.2% ABV

5 IBUs

112 Calories

8 Carbs

Shitty Lyte Beer

Who Gives A Fest: A Drive In Music Festival | September 11 & 12, 2020

FAQS
  • Cars will check in per Will Call List from App Purchase.
  • Only 30 car passes available (limit 4 people per car) *Not all spots are perfectly flat*
  • There will be 14 – VIP STAGE POD Sites for 6 people available. These are corralled PODS in front of the stage that fits 6 people in each POD. No Cars. BYO lawn chairs. Enjoy Real LIVE Music and Melt Your Face.
  • No mingling between PODS allowed.
  • Parking will be assigned on a first come first serve basis on show day. 15-foot tailgating distance between each vehicle. Bring your own lawn chair if you want to enjoy music next to your vehicle. No mingling between Cars.
  • Attendees are REQUIRED to wear masks in all common areas (check-in, bathrooms, etc.)
  • All staff will be masked and using hand sanitizer between all transactions.
  • We will have porta-potties/hand sanitizing stations
  • We ask that attendee’s practice social distancing & practice hand washing measures.
  • No carry in alcohol allowed. Beer, Cider, Hard Seltzer, Hard Cider, Wine, NA Drinks or Bottled Water will be for sale at the gate or as part of our Car / POD Hop Services. Cars / PODS will be given a trash bag and a beer menu which will include a phone number to text your orders. Staff will be hand sanitizing between ALL transactions. Cash or Credit Card for additional beer purchases.
  • There will also be Food Truck Carhop Services
  • There will also be Merchandise Carhop Services
  • No easy ups, no charcoal grills, no fires, and no dogs.
  • In the event of cancellation before the music starts for any reason, we will refund all ticket purchases.
  • We ask that people are packed up and out by 10:30 p.m.

The two day festival features local and regional musical acts including the Spaceheaters, ZAMMEK, Midwest Voltage, Gregg Hall and the Wrecking Ball, The Worst, Old Soul Society and more. The band Coyote Kid closes out Friday night and The Homeland Conspiracy will finish up Saturday Night of the festival.

Due to Covid 19, social distancing rules and regulations will be followed to allow for a safe music festival. The full list of rules and regulations is available at the Pearl Street Brewery website and app and include, contactless check-in, limited tickets, spaced pod sites for each group with 15-foot tailgating distance between each vehicle, sanitizing stations, and other precautions.

 

CAR TICKETS  

CAR ONE DAY: $60 per car (4 people per car max)

CAR WEEKEND PASS: $100 per car (4 people per car max)

 

*POD TICKETS 

VIP STAGE POD: $120 (6 people per POD max)

VIP STAGE POD WEEKEND PASS: $200 (6 people per POD max)

*BYO chairs & no car required.

Attendees to the show may grab tickets on the Pearl Street Brewery App:

 

About Who Gives A Fest

The purpose of  “Who Gives A Fest” is twofold, the festival hopes to fill the void of live music in La Crosse, WI in the hopes of giving the local entertainment industry artists a chance to showcase themselves; while raising money for the Sprout for Kids Foundation to help area bars and restaurants affected by the Covid 19 shutdown.  Funds will also be shared with Punk Rock Saves Lives who focus their work on Human Rights, Equal Rights, Health Concerns, and more. One of the keystones of the music community, especially Punk Rock, is the ethos of taking care of one another. By championing this ethos through various campaigns, each hand-chosen by the artists, Punk Rock Saves Lives can elevate their messages of hope, activism, and change to effect positive change and drive awareness.

About Coyote Kid

Cinematic is the word most often used to describe Minneapolis based Coyote Kid (FKA Marah in the Mainsail). The sound is dark and mysterious at its core. With layers upon layers of dynamic turns, from the hopeful highs of “Fox hole” to the guttural darkness of “the Great Beyond’. Between Durry’s true grit voice, and Cassandra’s tender subtlety, you’ll find a vast array of narrative and stylistic possibilities. With imposing and wild jungle drums, soaring brass horns, growling bass, and shimmering spaghetti western guitars.

About The Homeland Conspiracy

The Homeland Conspiracy is an intensely driven rock band that formed in the underbelly of the Midwest as a voice of reason in early 2011. Self-classified as an “aggressively progressive wake up call to the modern music agenda.” The Homeland Conspiracy says what they mean in songs like The Bailout, River Killer and 60 To Thrive. Each song is different from the next and you’ll hear influences from bands such as Helmet, Queens Of The Stone Age, Black Flag, U2 and Rage Against The Machine. Collectively T.H.C. shares 30+ years performing experience and remains active in their communities by playing charities and helping those in need. They have shared the stage with several national acts such as The Midnight Ghost Train, Royal Bliss, Another Lost Year and Lullwater.

What: Who Gives A Fest

When: September 11 & 12, 2020

Where: Pearl Street Brewery (parking lot) – 1401 St Andrew St, La Crosse, WI 54603

Tickets: Purchase on the App Here

Pearl Street Brewery’s Seasonal Lederhosen Lager is Now Available in 12oz Cans

Pearl Street Brewery has released another seasonal favorite in cans. Come late September each year, we start feeling the Gemütlichkeit. It’s time to dust off our lederhosen and drink beer. Lederhosen Lager is our salute to La Crosse’s great German heritage and over 150 years of brewing tradition. Brewed with Pilsen and Vienna malts, true German lager yeast, and spiced with paired hops grown in Hallertau. You’ll find this amber beer to be smooth, malty, and easy drinking. Ein Prosit! (Seasonal Fall Release – 5% ABV 11 IBUs)

Other recently released canned beer includes D.T.B Brown Ale, Shitty Lyte, V|O Haze, Supreme Fatty, and Linalool IPA.

The new beers will be available in La Crosse County stores and in the PSB Tasting Room which is now open and is, of course, taking the necessary COVID-19 precautions as it states on their website:

So we can all be safe, we have social distancing placeholders at our bar, so customers can create a safe space around them wherever they are sitting or standing, we have hand sanitizer and masks available, and we’ve gone hog-wild on the cleaning and sanitizing of our Tasting Room.

Carryout and curbside options are still available and encouraged.

The Sprout for Kids Foundation Partner with the Mississippi River Run

Mississippi River Run

Until October 31, runners may compete as a team, or as an individual starting at the Friends of the Mississippi River in St. Paul, Minnesota.  Runners may choose their distance goals and may arrive in La Crosse Wisconsin for the 150 Mile Challenge, Moline, Illinois for the 350 Mile Challenge, and St. Louis, Missouri for the 600 Mile Challenge.

The Sprout for Kids Foundation is one of the benefactors for the races and will receive $10 per registration, plus 100% of any online donations by utilizing the following code to sign up https://bit.ly/3kehdE2!

Teams have 30 days to complete their goal distance, and individuals will have 90 days from the time they start their journey. This race benefits the Sprouts for Kids Foundation, a LOCAL non-profit that raises money and goods to be donated directly to families, schools, and organizations in La Crosse and the surrounding area. Proceeds will specifically go to support La Crosse Bar & Restaurant Relief Fund.

What: Mississippi River Run: Distance Challenge

When: Through October 31, 2020

Where: Friends of the Mississippi River in St. Paul, Minnesota

Register: https://bit.ly/3kehdE2

Sprout for Kids Foundation

Sprout for Kids is a 501(c)3 nonprofit that is 100% volunteer run, and all the dollars raised go right to where they are needed.  Since its inception Sprout for Kids Foundations has worked with a multitude of area nonprofits and organizations including; Habitat for Humanity, The Boys and Girls Club, Hunger Task Force, Valley View Rotary, Rotary After Hours, Joe Was Just Joe Foundation, Kiwanis, Big Brothers Big Sisters of America,  Kane Street Community Garden, The North La Crosse Business Association, New Horizons and many more.

Linalool IPA Brewed by Pearl Street Brewery is Now Available in 12oz Cans

Pearl Street Brewery Announces More Fan Favorite Beers Moving to 12oz cans

Pearl Street Brewery has released another bottled favorite in cans. Linalool IPA, the only IPA brewed with Northern Discovery® hops. Featuring a crisp golden yellow color, and the unique aroma of lilac, pear, and bruised apple.

Linalool IPA is brewed with this rare species of hops that was discovered growing wild by a UW-Madison Horticulture Botanist, who was also a homebrewer. Upon brewing with the mystery hop, he also discovered that it made good beer. The family began cultivating this new hop variety on their Madison area farm and their curiosity got the best of them. They had the plant genetically tested to determine which strain it was, only to discover that it was not genetically identical to any commercially available strain of hops, making it a unique variety.

With a unique genetic fingerprint and 2.5 times more linalool (an aromatic compound that gives hops their essence) than any commercial variety. Northern Discovery hops are produced by a single Wisconsin grower — and Pearl Street Brewery has the exclusive rights to use this unique, indigenous hop variety, and it is featured in their Linalool IPA.

When Linalool was first brewed by Pearl Street Brewery, they were only able to brew it seasonally since there were not enough Northern Discovery hops available to meet the demand for the beer year-round. Since that time, production has ramped up to meet the demand for this unique and popular Wisconsin brew.

According to Brewmaster Joe Katchever there is science behind the aromatics in Linalool IPA. “the linalool molecule actually bonds to a carbohydrate found in the beer forming what is called a glycoside. Glycosides are odorless and tasteless but during aging, the molecular bond breaks and the linalool is released into the beer and you can smell it. By carefully controlling the pH of the beer, we can maximize the formation of glycosides.” ( 7% ABV  60 IBUs).

Other recently released canned beer includes D.T.B Brown Ale, Shitty Lyte, V|O Haze, and Supreme Fatty.

The new beers will be available in La Crosse County stores and in the PSB Tasting Room which is now open and is, of course, taking the necessary COVID-19 precautions as it states on their website:

So we can all be safe, we have social distancing placeholders at our bar, so customers can create a safe space around them wherever they are sitting or standing, we have hand sanitizer and masks available, and we’ve gone hog-wild on the cleaning and sanitizing of our Tasting Room.

Carryout and curbside options are still available and encouraged.