All Posts - Press Release

Free Pint For Buying Local on Small Business Saturday

On Saturday, November 30, 2019 locals and visitors to La Crosse County may bring in receipts totaling $20 or more from purchases made on Small Business Saturday at any of the independently owned small businesses in La Crosse County and receive a free beer from Pearl Street Brewery. *Limit one pint per person.

Pearl Street Brewery has been a proponent for using local ingredients and products since its inception 20 years ago and wants to reward those that “Shop Local” in La Crosse County this 2019 Holiday Season.

What: Free Pint On Small Business Saturday

When: Saturday, November 30, 2019 | 12pm-5pm

Where: Pearl Street Brewery – 1401 St Andrew St, La Crosse, WI 54603

Note: Receipts must total $20 or more, be from a locally owned La Crosse County Businesses and be dated Saturday, November 30, 2019 (Small Business Saturday). This offer may not be used in conjunction with any other promotion or special offer.

Album Release Party for Mark Joseph and the album “The Musician & The Muse”​ Friday, November 22, 2019

Mark Joseph was Inspired and forever changed by witnessing the virtuosity of “The King of Blues” (BB King). Shortly after he was given his first guitar in 1991, at the age of 10. Since that time Mark Joseph has performed over two thousand live shows, created five full length albums and multiple EP’s.

2020 finds Mark Joseph showing no signs of slowing down with the recent release of his new full length album, “The Musician and the Muse”. The blues is front and center as Joseph explores both his expansive songwriting skills, and his explosive guitar skills.

The album is in collaboration with the prolific and accomplished LA based producer Steve McCormick, this record is a true snapshot in time, building upon the blues of the past. 

The Musician & The Muse features guest appearances from: – Richie Hayward (Little Feat) Drums on “Walk To The Water” – Stanley Behrens (WAR/Canned Heat / Willie Dixon) on Harmonica – John Avila (Oingo Bingo/Lukas Nelson/Neil Young) on Bass – Toby Lee Marshall (Koch-Marshall Trio) on Hammond Organ

The night will be opened by Gregg Hall & The Wrecking Ball. 

What: Mark Joseph Album Release Party

When: Friday, November 22, 2019 

Time: 7:00 PM                                                        

Where: Pearl Street Brewery

1401 Saint Andrew Street La Crosse, WI 54603 

Price: $8 in advance and $10 at the door or PSB App. 

Community Hop Harvest Ale to Provide Meals to La Crosse Warming Center

This past fall, Pearl Street Brewery invited area hop growers to bring in their crop to be included in its seasonal Harvest Ale, for each pound of hops brought in, the grower received 1lb of beer (pint) at the time of donation and 1lb of the freshly brewed Harvest Ale beer when finished.

This year’s beer is an English Mild Amber Ale (5.1% ABV 11 IBUs) which includes a blend of community-sourced hops. The Pearl Street Brewery Tap Room and area restaurants will have the opportunity to serve the beer throughout the winter.

Proceeds from the beer will benefit the La Crosse Warming Center, a portion of every pint purchased will go towards feeding neighbors at the center throughout the winter.

Interested restaurants and locations willing to sell the beer may reach out to Pearl Street Brewery directly.

Those who donated hops are invited to the Pearl Street Brewery Tasting Room to redeem their pint of the Harvest Ale.

About the La Crosse Warming Center

The La Crosse Warming Center’s mission is to work with the greater La Crosse community to better serve those experiencing homelessness with dignity and respect by providing a safe and warm place for homeless adults 18 years and older to get in out of the cold during the winter months from November 1 until April 30.

Pearl Street Brewery Screening Craft Beer Documentary ‘For the Love of Craft’ and Hosting Local Beer Panel

Pearl Street Brewery is screening the Craft Beer Documentary ‘For the Love of Craft’ Saturday January 4th, 2020 and will be hosting a beer panel of local brewers and representatives from Skeleton Brew Crew, Turtle Stack Brewery, 608 Brewing Company, the Wisconsin Brewers Guild, and Pearl Street Brewery.

The craft beer documentary follows several well-known brewery founders including Larry Bell from Bell’s Brewery, Kevin Blodger of Union Craft Brewing, Ken Grossman from Sierra Nevada, Kim Jordan of New Belgium Brewing, and Jim Koch of Boston Beer Co.

The film focuses on small and independent U.S. craft brewing, reliving the early days of building their breweries from the ground up. Produced by the Brewers Association (publishers of, Studio C3, and Charlie Papazian. The impetus for the film emerged from the Brewers Association’s archive of photographs and hours of filmed interviews with the pioneers of the craft beer community.

Following the screening, a panel of local La Crosse County brewers will share insight, field questions, and discuss brewing in the area. Mark Garthwaite the Executive Director of the Wisconsin Brewers Guild will also be in attendance to discuss the contributions Wisconsin’s small brewers bring to the state as well as the challenges they are facing. The breweries on the panel will also be bringing a featured beer to be served during the event including Randy Hughes’ last brew with City Brewery.

Brewers Panel

Joe Katchever – Pearl Street Brewery
Brent Martinson – Turtle Stack Brewery
Todd Wiedenhaft – Skeleton Brew Crew
Phil Humphrey – 608 Brewing Company
Special Guest: Mark Garthwaite – Wisconsin Brewers Guild

What: ‘For the Love of Craft’ Screening & Local Brewers Panel
When: Saturday January 4th, 2020
Time: 6:30 PM
Where: Pearl Street Brewery – 1401 Saint Andrew Street La Crosse, WI 54603
Price: $5 at the door or PSB App – Ticket proceeds donated to the Wisconsin Brewers Guild.

You can find out more information at

Big Bluff Comedy Presents Stand-up Comedian Tony Deyo | November 23, 2019

Big Bluff Comedy and Pearl Street Brewery are happy to present standup comedian Tony Deyo on November 23, 2019.

Tony Deyo is a stand-up comedian known most notably for his sharp, quick material and near-perfect comedic timing almost certainly gained from his years as a professional symphony musician. New York City’s Village Voice calls him “one of the tightest joke writers in the business.”

In 2013, he made his late night television debut on CONAN. Within a year, he had added appearances on The Late Late Show with Craig Ferguson, AXS TV’s Gotham Comedy Live, and Comics Unleashed with Byron Allen. His latest album, Comedy Road Trip, landed on the Billboard Magazine comedy chart, and debuted as the #1 selling stand-up album on iTunes. With over 50 stand-up clips available, he has steadily become one of the most prolific comedians on YouTube.

He performed at the prestigious HBO Aspen Comedy Festival, was named one of the year’s best by the New York Post, and can be heard regularly on SiriusXM Satellite Radio.

The shows will take place at the Pearl Street Brewery Tasting Room on Saturday November 23. There are two shows, 7:00 and 9:30.

Tickets may be purchased here

Advanced purchase tickets are recommended as shows often sell out. The early show is $15 while the late show is $13 and $10 for Students with an I.D. Tickets at the door if available are $20 for the early show and $15 for the late.

Pearl Street Brewery Announces Annual Winter Bus Trip to the Snowflake Ski Jump Tournament

Pearl Street Brewery (PSB) is inviting the general public to jump on the bus for the annual Snowflake Ski Jump Tournament  Saturday February 1, 2020. In 2019, PSB packed three buses for the all day tournament in Westby, WI. 2020 Tickets include the Ski Jump Entry Button, bus ride to & from Del’s Bar in La Crosse, and a tailgate with PSB Beer and food.

Pearl Street Brewery is the Official Craft Beer Sponsor of the Snowflake Ski Jump Tournament which is held Friday and Saturday featuring competitors from 5 countries on an Olympic-size hill. International competition includes the USA’s best ski jumpers. Entertainment, food, with live music both nights at the Rod & Gun Club. Fireworks Friday night between jumping rounds at approximately 7:30pm.

What: PSB Winter Bus Trip to the Westby Ski Jump
Bus Pick Up: Del’s Bar  229 3rd St N, La Crosse, WI 54601
When: Saturday February 1, 2020 | Time 9:30 AM – 6:00 PM
Cost: $45.00 includes Ski Jump Entry Button, Bus ride from Del’s Bar in La Crosse / Back and Tailgate with PSB Beer and Food.

Tickets may be purchased on the PSB App. 

Pearl Street Brewery Announces Pre-New Year’s Eve Party with The 4onthefloor

Pearl Street Brewery has set the date for the Pre-New Year’s Eve and Customer Appreciation party for Monday, Dec. 30th, 2019. Featuring the Minnesota based band The 4onthefloor. Attendees are invited for food, drinks, merriment, and the chance to win free beer for a year, as we ring in the new year early. 

Current Mug Club Members and those wishing to join, may sign up the night of the party and get into the event free and receive a one of a kind gift. 

What: Pre-New Year’s Eve Party/Customer Appreciation 

Where: Pearl Street Brewery – 1401 Saint Andrew Street 

La Crosse, WI 54603

When: Monday, Dec. 30th, 2019 | 7pm-11pm 

Cost: $5 pre-show | $7 at the door (Free to Mug Club Members) 

About The 4onthefloor

Joining together in the name of fun & joy, the 4onthefloor bring their well-oiled, high-octane, rock’n’roll to the world with an immediacy rarely seen on stage in the 21st century. The furious delivery ebbs and flows with sing-along anthems and breakdowns to soaring guitar solos and unbridled full-bore rock. Camaraderie is a common theme, and stompers are finding like-minded rock’n’rollers at every show ( 

Pearl Street Brewery Announces The TUGG Halloween Bash

This yearly event kicks off Saturday with a costume contest, food and drink specials, and music from TUGG. TUGG continues to prove why they’re a fast rising star of the alternative reggae/ska scene. All of the band’s last 5 releases have debuted in the Top 50 of the iTunes Reggae Chart. Their 2012 EP “Home Brew” climbed all the way to #2 and spent 3 weeks in the Hot 100 iTunes Reggae Album Chart. Their 2013 album “Mazes” was recorded and produced by PASSAFIRE’S Ted Bowne. 

The Halloween Bash will coincide with the fall release of the Dankenstein IIPA, This freak of a beer is brewed with a monster mix of pure barley malts stitched together with a hodgepodge of the stinkiest hops Pearl Street Brewery could find. This beer is determined to be quite dank with a starting gravity of 19.2 and colossal quadruple-hoppings in the brew kettle. It is unfiltered and naturally carbonated for the freshest flavor. (Limited Fall Release – 10% ABV & 146 IBUs)

What: TUGG Halloween Bash 
Where: Pearl Street Brewery – 1401 Saint Andrew Street 
La Crosse, WI 54603
When: Saturday October 26, 2019 
Cost: $5 at the door
Time: 7pm-11pm 

About TUGG  

TUGG has done an amazing job channeling tropical grooves and breezy melodies and has quickly become a top draw in the Midwest and beyond. Coming from a state known more for the Green Bay Packers, cold weather, and cheese, they boast an impressive resume of rubbing shoulders with reggae heavyweights. From shows with Ziggy Marley, Barrington Levy and Slightly Stoopid to Tours with The Wailers, The Dirty Heads, and Passafire. 

As one of the Midwest’s finest staples to the reggae-rock community, TUGG is notorious for their tropical vibes, breezy melodies, and living-the-life message” 

Battle of the Beards November 30th, 2019

The Holmen Area Rotary Club kicks off its new Battle of the Beards charity event on November 30th, in conjunction with No-Shave November. Battle of the Beards is an event centered around fashionable beards and mustaches and will support Holmen Area Rotary Club’s mission of serving people in the Coulee region community and around the world. 

Categories include full long, partial, full short, fake, styled beard/mustache, fake, and No-Shave November Beards. The top three point-earners in each category will receive awards, along with a People’s Choice Award, where members of the audience may purchase votes and vote as often as they choose for their show favorite(s).  

Categories, guidelines, judging information, entry fees and other information may be found at

What: Battle of the Beards

When: November 30th, 2019 | 5-9pm 

Where: Pearl Street Brewery – 1401 Andrews Street, La Crosse, WI. 

About Battle of the Beards

The event happens in conjunction with No-Shave November for men’s cancer awareness. This is a unique event for the Coulee Region, with expectations of over 70 contestants and 350+ people in attendance.

Pearl Street Brewery is Giving Away an Ultimate Oktoberfest Sweepstakes

Pearl Street Brewery is awarding one individual the ultimate Oktoberfest Giveaway in celebration of the seasonal release of its Lederhosen Lager Fest Bier. 

The sweepstakes includes:

-Custom sized Lederhosen and  Dirndl.  
-10 Cases of  Lederhosen Lager Fest Bier
-Tickets to Craft Beer Night during Oktoberfest La Crosse 
-Oktoberfest La Crosse buttons
And More (Value of $700)


Interested parties (21+)  may text “partywithpsb” to “31996” to enter to win the Ultimate Oktoberfest Sweepstakes


About Lederhosen Lager

Come late September each year, we start feeling the Gemütlichkeit. It’s time to dust off our lederhosen and drink beer. Lederhosen Lager is our salute to La Crosse’s great German heritage and over 150 years of brewing tradition. Brewed with Pilsen and Vienna malts, true German lager yeast, and spiced with paired hops grown in Hallertau. You’ll find this amber beer to be smooth, malty, and easy drinking. Ein Prosit! (Seasonal Fall Release – 5% ABV 11 IBUs)