All Posts - Press Release

Sprout for Kids Foundation Chicken Q

Sprout for Kids Foundation Chicken Q

$10 | first come, first served

Email tami@pearlstreetbrewery.com to put in an office order for delivery!

What: Sprout for Kids Foundation Chicken Q
When: Friday May 20, 2022 | 11am-7pm
Where: Pearl Street Brewery Parking Lot | 1401 Saint Andrew Street
Cost: $10 at the Pearl Street Brewery (first come, first served).

ON3 Print and Design and Pearl Street Brewery are kicking off springtime with the Sprout for Kids Foundation Chicken Q  from Pogy’s Catering to help provide critical support to La Crosse Community organizations.

The Chicken Q taking place in the Pearl Street Brewery Parking Lot, from 11am-7pm aims to sell 500 meals. Guests are able to pick-up in the parking lot at Pearl Street Brewery.

Sprout for Kids Foundation
Sprout for Kids is a 501(c)3 nonprofit that is 100% volunteer run, and all the dollars raised go right to where they are needed.

Pearl Street Brewery Annual St. Patrick’s Day Party

Pearl Street Brewery Annual St. Patrick's Day Party

St. Patrick’s Day with The Guilty Kilts

Pearl Street Brewery is announcing its St. Patrick’s Day Celebration Thursday, March 17, 2022. The event is 4-8 PM with Music from The Guilty Kilts! Corned Beef and Stout Gouda Bread will be served until gone.

What: St. Patrick’s Day with The Guilty Kilts
When: Thursday, March 17, 2022.
Time: 4-8 PM
Where: Pearl Street Brewery – 1401 Saint Andrew Street La Crosse, WI 54603
Price: Free Entry

About Pearl Street Brewery
Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota.  Patrons can visit the Tasting Room Tuesday through Sunday.  The brewery hosts many community events and has been very involved in local charity work since it first opened in 1999.

Pearl Street Brewery Celebrating 23 Years of Brewing Craft Beer in La Crosse, WI!

Pearl Street Brewery Celebrating 23 Years of Brewing Craft Beer in La Crosse, WI!

Pearl Street Brewery Celebrating 23 Years of Brewing Craft Beer in La Crosse, WI!

Pearl Street Brewery’s original brewhaus was opened in the basement of the Bodega on the corner of 4th and Pearl Street in 1999 by Brewmaster and Founder Joe Katchever and his dad Tony Katchever. The inaugural tapping of their first keg was tapped by then Mayor John Medinger.

In 2004, Joe Katchever moved the brewery to a distribution center on front street while he searched for the perfect new home for his growing brewery. In 2005, Katchever, along with business partner Tami Plourde, started construction on their second location at 1401 Saint Andrew Street in the Historic La Crosse Footwear Building.

In 2006, they opened their taproom to the public with an expanded brewery housing a 20 BBL system.

In 2007, they bought a bottling line and began distributing their beers. In their home market, they were excited to partner with fantastic retailers such as Festival Foods, Woodman’s, People’s Food Co-op and Kwik Trip.

At the end of 2019 they added a new canning line and shrink sleever. Which allowed them to release 12oz and 16oz cans into the market in early 2020.

In 2019, they launched Turisimo Winery + Fermentations, a new wine division focused on collaboration projects with area wineries. They also partnered with Hoch Orchards and Hard Ciders to release their full line up into the Wisconsin market.

Coming up in 2022, expect to see wines in cans. More hard seltzer releases. And special small taproom only batches of draft beer.

Although these past few years have been challenging, Joe and Tami worked hard and they are optimistic for all that is to come.

Thank you for supporting Pearl Street Brewery, Turisimo Winery + Fermentations and our collective families!

Cheers too 23 years!

Celebrate this milestone in true Pearl Street Brewery fashion during the 23rd Annual Winter Ball. Join us!

Beer Release: 2022 Community Harvest Ale at the 23rd Annual Winter “Disco” Ball

Customer Appreciation Party & 2022 Mug Club Sign Up!

Pearl Street Brewery Releasing Its 2022 Community Harvest Ale at the 23rd Annual Winter “Disco” Ball

Saturday February 19, 2021 | 5-10 PM
$20 (Includes a Beverage at Entry)  | 21+
Pearl Street Brewery | 1401 Saint Andrew Street La Crosse, WI

For over 11 years, Pearl Street Brewery has collected hops from local, backyard hop-growers for use in their “Community Harvest” Ale. The annual small-batch brew uses hops from everyone to create a single batch brew. While the beer style changes from year to year, it’s always brewed with locally grown hops. Pearl Street Brewery invited area hop growers to bring in their crop to the brewery to be included in this year’s batch and, for each pound of fresh-picked hop flowers brought in, the grower received one ”pound” of beer (a pint) at the time of donation as well as one “pound” of the Community Harvest Ale, once it has been brewed. The hobby hop growers along with the rest of the locals can look forward to trying this beer later this month. 

This year, attendees to the Pearl Street Brewery’s 23rd Annual Winter “Disco” Ball will get first dibs on the Community Harvest Double IPA. 

Giving it back

Pearl Street Brewery donates proceeds from every pint of Community Harvest Double IPA purchased at the Tasting Room. Proceeds from the beer will benefit local nonprofits. Area pubs and restaurants will have the opportunity to participate too; by serving the beer throughout the Winter. 

“A community collaboration! Every year we brew this beer with hops grown in back yards all over town. People love to participate in the beer they drink. This year it’s a DDHDIPA. Folks can expect a very hop-forward, juicy, cloudy, and malty beer.”  – Joe Katchever – Owner, Founder

23rd Annual Winter “Disco” Ball
Saturday, February 19, 2022 | 5-10 PM
$20 (Includes a Beverage at Entry)  | 21+
Pearl Street Brewery
1401 Saint Andrew Street La Crosse, WI

After Winter “Disco” Ball, hop growers who brought in their crop to the brewery will receive one ”pound” of beer (a pint) of the Community Harvest Ale in the Tasting Room. Interested restaurants and locations willing to participate in the charitable aspect of this beer may reach out to Tami at Pearl Street Brewery.

“Be the Brewmeister” Winner Brews Jules Hoppy Dance Juicy IPA

"Be the Brewmeister" Winner Brews Jules Hoppy Dance Juicy IPA

Julie Nelson was the lucky winner of Valley View Rotary’s “Be the Brewmeister” Fundraiser, Julie had the opportunity to brew her own beer at La Crosse’s Pearl Street Brewery recently and documented the process from start to finish.

The winner was involved with label design, beer production, brewing day and packing day plus she received five cases of the personalized Cool Jules Hoppy Dance beer. Runner up prizes included a two-hour social at Pearl Street Brewery and gift cards from area restaurants and businesses.

Proceeds from the raffle went toward the club’s community service projects, along with ongoing support for St. Clare Health Mission and the Random Acts of Kindness to Stabilize Families Fund at La Crosse’s Northside Elementary.

About Pearl Street Brewery 

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota. Private tours can be set up by appointment. The brewery plays host to musical groups, yoga classes, fundraisers, and many community events. https://pearlstreetbrewery.com

Customer Appreciation Party & 2022 Mug Club Sign Up!

Customer Appreciation Party & 2022 Mug Club Sign Up!

Pearl Street Brewery has set the date for its Customer Appreciation Party for Thursday Dec 30th, 2021. Attendees are invited for food, drinks, merriment, and the chance to win free beer for a year, a special Firkin tapping will also take place.

Current Mug Club Members and those wishing to join, may sign up the night of the party and receive a one of a kind gift.

What: Customer Appreciation & 2022 Mug Club Sign Up
Where: Pearl Street Brewery
1401 Saint Andrew Street La Crosse, WI 54603
When: Thursday Dec 30th, 2021 | 5-10PM
Cost: $75.00 Membership | Includes personalized Mug for New Members

About Pearl Street Brewery 
Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota. Private tours can be set up by appointment. The brewery plays host to musical groups, yoga classes, fundraisers, and many community events.

Pearl Street Brewery Releasing Seasonal Favorite Al Caporter in Cans

Pearl Street Brewery Releasing Seasonal Favorite Al Caporter in Can

Pearl Street Brewery will be debuting fan favorite Al Caporter in cans this month.

Al Caporter is brewed with roasted barley, caramel and chocolate malts and flavored with chocolate and strawberry. It was first released as an experimental beer at the 2018 Pearl Street Brewery Winter Ball. It has since been found on tap at the Tasting Room and at select locations around La Crosse, WI and now it will be available for everyone to enjoy.

Brewmaster Joe says, “We planned on releasing this beer in cans sometime this year, and decided to wait until the weather turned cool. This is a rich, chocolatey Porter and you’ll find it to be full bodied and robust in flavor and aromatically.” “People ask me about the name.” He went on, “Many will recall, it was a beer we released for a 1920’s Gangster-themed Winter Ball a couple years ago. Al Capone is synonymous with the organized crime era of the 1920’s. Most people don’t know this, but Prohibition fueled organized crime in this country; as the gangsters were providing alcohol to the masses during prohibition and also raking in millions of dollars in revenue, giving them great power and resources to run their organizations. This ultimately led to the repeal of Prohibition and to the three-tier system which we still use today.”

The artwork for the can was designed with input from Brewmaster Joe and the artists at ON3 Print and Design, a local, women-run design firm in La Crosse, WI.

Look for Al Caporter in 16oz cans by the end of the month wherever you buy the best craft beers.

About Pearl Street Brewery

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years. Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota. The Tasting Room is open for beer lovers from Tuesday through Sunday. The brewery hosts many community events and is very involved in local charity work.

Can Release: Java Lava Coffee Stout and That’s What I’m Talkin’ ’bout Organic Rolled Oat Stout

  La Crosse, WI (September 2021): Pearl Street Brewery will be releasing two fan favs in cans this month. Java Lava Coffee Stout and That’s What I’m Talkin’ ’bout Organic Rolled Oat Stout. These two beers have been extremely popular on draught and in bottles for years. The ongoing transition to cans over bottles is part of Pearl Street’s ongoing commitment to sustainability.     “Cans are no more or less recyllable than bottles are; however, they are more likely to be recycled than bottles are. They also tend to provide some other benefits in keeping the beer fresher for a longer time” says Pearl Street Founder and Brewmaster Joe Katchever.     Other recently released cans include Rumpshaker IPA, Linalool IPA, the brewery's famous D.T.B Brown Ale, V|O Haze,  Supreme Fatty, and their popular traditional light lager, Shitty Lyte Beer.      That’s What I’m Talkin’ ’bout Organic Rolled Oat Stout  This Rolled Oat Stout is a full-bodied black ale, inspired by the industrial rail systems that plows through Wisconsin. It’s chock full of organic rolled oats, chocolate and black malts and a variety of hops. And even with all that, it won’t weigh you down at 5.5% ABV  14 IBUs     Java Lava Coffee Stout  Java Lava is dark and delicious! This stout is brewed with an infusion of fresh,  locally roasted Guatemalan coffee beans from our friends at Bean Juice coffee roasters. The dark beans are steeped in a rich, chocolaty stout until optimum flavor has been reached. You’ll find fresh coffee aroma with roasty, toasty undertones. The buzz is, it’s great! 5.5% ABV  14 IBUs     About Pearl Street Brewery   Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota.  The Tasting Room is open for beer lovers from Tuesday through Sunday.  The brewery hosts many community events and is very involved in local charity work.     Media Contact:     Tami Plourde  Owner / Director Sales and Marketing  Pearl Street Brewery  tami@pearlstreetbrewery.com  1401 Saint Andrew Street   La Crosse, WI 54603  608-784-4832 Ext 6 Java Lava Coffee Stout and That’s What I’m Talkin’ ’bout Organic Rolled Oat Stout

Pearl Street Brewery will be releasing two fan favs in cans this month. Java Lava Coffee Stout and That’s What I’m Talkin’ ’bout Organic Rolled Oat Stout. These two beers have been extremely popular on draught and in bottles for years. The ongoing transition to cans over bottles is part of Pearl Street’s ongoing commitment to sustainability.

“Cans are no more or less recyllable than bottles are; however, they are more likely to be recycled than bottles are. They also tend to provide some other benefits in keeping the beer fresher for a longer time” says Pearl Street Founder and Brewmaster Joe Katchever.

Other recently released cans include Rumpshaker IPA, Linalool IPA, the brewery’s famous D.T.B Brown Ale, V|O Haze, Supreme Fatty, and their popular traditional light lager, Shitty Lyte Beer.

That’s What I’m Talkin’ ’bout Organic Rolled Oat Stout

This Rolled Oat Stout is a full-bodied black ale, inspired by the industrial rail systems that plows through Wisconsin. It’s chock full of organic rolled oats, chocolate and black malts and a variety of hops. And even with all that, it won’t weigh you down at 5.5% ABV 14 IBUs

Java Lava Coffee Stout

Java Lava is dark and delicious! This stout is brewed with an infusion of fresh, locally roasted Guatemalan coffee beans from our friends at Bean Juice coffee roasters. The dark beans are steeped in a rich, chocolaty stout until optimum flavor has been reached. You’ll find fresh coffee aroma with roasty, toasty undertones. The buzz is, it’s great! 5.5% ABV 14 IBUs

About Pearl Street Brewery

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years. Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota. The Tasting Room is open for beer lovers from Tuesday through Sunday. The brewery hosts many community events and is very involved in local charity work.

Freedlund Object to perform “Moving Pictures”

Freedlund Object ,Moving Pictures, Rush,

On Saturday, August 7, the Freedlund Object will be performing Rush’s “Moving Pictures” album in its entirety. Consisting of Lisa Freedlund and the band Foreign Object, the night will kick off at 6pm at the Pearl Street Brewery.

What: Freedlund Object: “Moving Pictures” by Rush
When: Saturday, August 7, 2021 | 6 PM
Where:  Pearl Street Brewery | 1401 St Andrew St, La Crosse, WI 54603
Tickets: $10

About Pearl Street Brewery

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota.  Patrons can visit the Tasting Room Tuesday through Sunday.  The brewery hosts many community events and has been very involved in local charity work since it first opened in 1999.

Pearl Street Brewery Releasing Rumpshaker IPA In 16oz Cans

Seasonal Release of Gosecopia made with Wisconsin Cranberries.

Pearl Street Brewery will be releasing its  Rumpshaker IPA in cans, other recently released cans include Linalool IPA, the only IPA brewed with Northern Discovery® hops. The brewery’s flagship D.T.B Brown Ale and its foray into the traditional light lager, Shitty Lyte Beer.

Rumpshaker IPA is one of the brewery’s favorites, this New England IPA (NEIPA) looking more like a milkshake than a beer, brazen turbidity and bright, juicy hops mark this style with 6% ABV 65 IBUs.

Other recently released 16 oz canned beer includes V|O Haze, and Supreme Fatty. The new beers will be available in Wisconsin, Minnesota and Iowa and in the PSB Tasting Room.

About Pearl Street Brewery

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota.  Patrons can visit the Tasting Room Tuesday through Sunday.  The brewery hosts many community events and has been very involved in local charity work since it first opened in 1999.