The Tour de Fish Fry, a new campaign by Pearl Street Brewery similar to its summer Tour De Pearl of bicycling stages around the La Crosse area, will be kicking off in January.
The event encourages folks to grab take-out and dine-in at area eateries offering fish fries and Pearl Street Brewery products.
The Tour de Fish Fry card gives participants the opportunity to register to win prizes, BOGO offers, and get a free pint at Pearl Street Brewery when they turn in the card with completed stamps, while also voting for the best “unofficial” fish fry on the Tour.
The winter long Tour de Fish Fry, geared after the Tour De France, encourages cyclists and drivers to visit the hard-hit local eateries and restaurants in the La Crosse area. Participants may purchase a $25 Fish Fry Card for stamps and receive specials on Pearl Street Brewery products at participating businesses.
Fish Fry Cards may be PURCHASED NOW picked up starting Friday Jan 8, 2021 and after.
Proceeds from the card sales will benefit the La Crosse Bar & Restaurant Relief Fund.
What: Tour de Fish Fry
Fish Fry Window: Jan-March 31
Where: La Crosse County
Cost: $25.00 | Participants must be 21+ to participate.
About Pearl Street Brewery
Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years. Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota. Patrons can visit the Tasting Room Tuesday through Sunday. The brewery hosts many community events and has been very involved in local charity work since it first opened in 1999.
Since March 2020, Pearl Street Brewery has followed Health Department recommendations in their Tap Room by limiting capacity, increasing shared-space sanitation, encouraging mask-wearing, and making their own, “social distance spot savers”. They have also expanded their outdoor patio space so patrons can enjoy their beverages outside! Tasting Room carryout and curbside options are available.