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Sprout for Kids Chicken Q

On Thursday April 1, 2021, Sprout for Kids Foundation and Pearl Street Brewery are kicking off springtime with the first of the season Chicken Q from Pogy’s Catering to help provide critical support to La Crosse Community organizations.

The Chicken Q taking place in the Pearl Street Brewery Parking Lot, from 11am-7pm will be benefiting the Boys & Girls Clubs of Greater La Crosse, and The Center: 7 Rivers LGBTQ Connection. With most nonprofits providing services, funding has been impacted greatly by a reduction in giving due to COVID.  The event aims to sell 3000 lunches/dinner to offset some of these past years’ costs. Guests are able to stay in their cars for a drive-through pick-up or may visit the Pearl Street Tap Room.

What: Sprout for Kids Foundation Chicken Q 
When: Thursday April 1, 2021 | 11am-7pm
Where: Pearl Street Brewery Parking Lot
Price: $10.00 per dinner| $10/six-pack or 4-pack of PSB products

Boys & Girls Clubs of Greater La Crosse

The Boys & Girls Clubs of Greater La Crosse is a safe place for youth from all backgrounds to learn and grow, with special concern for those from challenging circumstances. The Clubs provide the opportunities and resources for youth to carry out their dreams and goals. We want to inspire our youth, impact our youth, and also invest in them for years to come. We want our Clubs to become the backbone of their existence and success.

The Center: 7 Rivers LGBTQ Connection

The Center is a non-profit, run mostly by volunteers striving to make the world a better place for LGBT people and their allies. Through advocacy, programming, and outreach, we hope to make our 11 county area a better place.

Sprout for Kids Foundation

Sprout for Kids is a 501(c)3 nonprofit that is 100% volunteer run, and all the dollars raised go right to where they are needed.  Since its inception Sprout for Kids Foundations has worked with a multitude of area nonprofits and organizations including; Habitat for Humanity, The Boys and Girls Club, Hunger Task Force, Valley View Rotary, Rotary After Hours, Joe Was Just Joe Foundation, Kiwanis, Big Brothers Big Sisters of America,  Kane Street Community Garden, The North La Crosse Business Association, New Horizons and many more.

2020 Year in Review: Hello Friends and Neighbors!

Hello friends and neighbors!

When things got weird in 2020, we got to work!

Over the last year we installed a brand new canning line. With an automated de-palletizer by Ska Fab and state-of-the-art sleever for a high quality label look and feel matched up with a top-of-the-line Angelus filler/seamer. We invited the public in to participate in our very first can run! By the end of the day we were knee-deep in beer cans and foam but we had a blast!

We also completed installation of a new 100 barrel hot liquor tank which required a crane and a huge hole in the side of our building on the second floor. This new tank replaces a smaller one and will help us continue growing our production.

As far as turning out new products, 2020 was one of our most productive years yet!

Working side-by-side with the incredibly talented ladies of On Three Print + Design, we created fancy new label artwork for several of our favorite brands and rolled them out in cans:

DTB Brown Ale (12oz & 16oz six packs)
Linalool IPA (12oz and 16oz cans)
Me, Myself & IPA (16oz four packs)
Pearl Street Pale Ale (12oz six-packs)
Lederhosen Oktoberfest Lager (12oz four packs)
Shitty Lyte Beer (12oz and 16oz six packs)
Tambois Raspberry Frambois (12oz four packs)

New Products

We have developed and released new products this year, too! Some we were working on as far back as 2019:

V/O Haze Vanilla Orange IPA (16oz 4-packs)
Supreme Fatty Juicy IPA (16oz four packs)

Turisimo Winery and Fermentations

In 2020 we also formed Turisimo Winery and Fermentations, a beverage creation company which specializes in collaborations with other local producers and uses the brewery’s production and packaging capabilities. Turisimo collaborated with friends at Hoch Organic Orchards of La Crescent, Minnesota to bring to market some of their amazing, hand made ciders:

Purple Reign Semi-sweet Raspberry Cider (12oz Four Packs)
Cidre Nouveau British Style Dry Cider (12oz four packs)
Honey Honey Semi-Sweet Cider with Honey (12oz four packs)

Turisimo also dove into the Hard Seltzer market in 2020 with a line called H2 Uh-Oh! The first two thirst-quenchers are available in 12oz six-packs:

Cucumber-Lime
Black Cherry Strawberry

Turisimo is also working with local vineyards and making wine from locally grown fruit! Currently available on tap in the Tasting Room are:

Marquette off-dry red
Frontenac Gris light blush
Red Cherry Red made with Door County cherries

I am hoping many of these experimental projects blossom into something more! Keep your eyes open for a new line of canned wines coming this year.

Winter SNOW Ball

Pearl Street Brewery to offer wines at their 22nd Annual Winter Ball!

After all the unknowns in 2020, this Winter Ball is a very special day for those of us at Pearl Street. We layed off 12 people in March and had no idea what was in store for us after that. I’ve watched breweries all over the country close up shop this year. We worked hard and got creative to survive and on February 13th we are not only celebrating 22 years of Pearl Street Brewery, but we are celebrating survival. Even after getting all this stuff done here over the last year, we still made time to create some new and exciting beers for the Winter Ball. Every year we release five new beers and this year is no exception.

On Saturday, February 13th, Pearl Street Brewery will be celebrating our 22nd Annual Winter Ball outside, in front of the brewery. The outdoor event will include live music, bonfire, food sales, and the release of five new and exciting Pearl Street creations as well as offerings from Turisimo (Tur-E-see-mo) Winery.

For the first time ever, we will offer house-made wines at their Winter Ball. Over 2020, we diversified ourselves into a winery! Wines and hard seltzers made at the brewery are made under the name Turisimo Winery and Fermentations.

Since 1999, Pearl Street Brewery, which was then located in the basement of the Bodega in downtown La Crosse, has had it’s annual anniversary celebration in many different forms and at many different locations. The very first Winter Ball in 1999, took place at the Bodega. It has also been held at Bluebird Campground, Westby Rod & Gun Club, El Coco Loco (closed), twice at the Jorgenson Farm and many times at the brewery.

Precautions being taken include contactless check-in, limiting capacity, sanitizing stations, and single use drinkware. Admittance to the Winter Snow Ball is $10 per person and ticket sales are capped for social distancing.

Sincerely, Joe, Tami, and Sprout!

Pearl Street Brewery to offer wines at their 22nd Annual Winter Ball!

Pearl Street Brewery to offer wines at their 22nd Annual Winter Ball!
FAQ | Rules & Regs

Check In/Pods

  • Cars will check in per Will Call List from Shopify Purchase or by their physical ticket.
  • Please carpool if you can.
  • Car spots are limited and will be issued on a first-come, first-served basis.
  • No Spot Saving.
  • Not all spots are perfectly flat.
  • Overflow Street Parking will be available once all spots are taken.
  • Cars spots will act as a home base and can be supplemented with easy up tents and chairs. Once you are parked please stay in your spot. No driving around.
  • If you leave, the spot will be re-allocated.
  • Please allow for social distancing between vehicles.

Safety First/Cleanliness

  • Attendees are REQUIRED to wear masks in all common areas (check-in, bathrooms, etc.)
  • We will provide porta-potties AND indoor bathroom facilities.
  • We ask that attendees practice social distancing & practice handwashing measures.  The Tasting Room is open. But we encourage you to dress for the weather and hang outside…
    That’s where all the fun is 😉

Food/Drink

  • No carry-in ALCOHOL ALLOWED.  Please don’t be difficult about this.
  • Beer, Cider, Hard Seltzer, Hard Cider, Wine, NA Drinks, or Bottled Water will be for sale at an Outdoor Bar and Indoor Bar.
  • WB Releases will ONLY be available at the Outdoor Bar.
  • No Beer is included with the Admission Ticket but is sold separately.
  • Cars / PODS will be given a trash bag. Please clean up after yourselves in your area.
  • Beverage Tickets are available at the Check In Tent.
  • Food is encouraged to carry-in. Snack away.
  • Bring a grill if you want.
22nd Annual Winter SNOW Ball | Saturday, February 20th
Doors 2 PM |Event 3-7 PM

$10 Tickets | 21+
Pearl Street Brewery (Parking Lot)

On Saturday, February 20th, Pearl Street Brewery will be celebrating their 22nd Annual Winter Ball at Pearl Street Brewery outside, in front of the brewery. The outdoor event will include live music, bonfire, and the release of five new and exciting Pearl Street creations as well as offerings from Turisimo (Tur-E-see-mo) Winery.  Admittance to the Winter Snow Ball is $10 per person and ticket sales are capped for social distancing.

The lineup of special release beers:

  • Hazy Juicy Pale Ale
  • Cask conditioned Spruce-a-Lool
  • Burly Girl Robust Stout
  • Barrel Aged 2017 Flanders Red
  • Blender Bender Fruited Smoothie IPA

Mark Joseph will be performing Paul Simon’s “Graceland” Album

Opener: The Mayfield Experience

Other PSB beers and three wines from Turisimo Winery will be available. $10 Tickets are available in advance at the Pearl Street Brewery Store and at the brewery.

For the first time ever, Pearl Street will offer house-made wines at their Winter Ball. Over 2020, PSB diversified itself into a winery. Wines made at the brewery are made under the name Turisimo Winery and Fermentations. Turisimo also makes hard setzers and ciders.

Since 1999, Pearl Street Brewery, which was then located in the basement of the Bodega in downtown La Crosse, has had it’s annual anniversary celebration in many different forms and at many different locations. The very first Winter Ball in 1999, took place at the Bodega. It has also been held at Bluebird Campground, Westby Rod & Gun Club, El Coco Loco (closed), twice at the Jorgenson Farm and many times at the brewery.

According to Brewmaster Joe Katchever, the decision to have this year’s Winter Ball outside was primarily so people could celebrate while still following safe social distancing rules. “We had some very successful and responsible outdoor events this past year.” He says, “we are Wisconsinites and Minnesotans and having fun outdoors in the Winter is in our blood.”

Precautions being taken include contactless check-in, limiting capacity, sanitizing stations, and single use drinkware.  The full list of rules and regulations will be available at the Pearl Street Brewery website and app.

What: 22nd Annual Winter SNOW Ball
When: February 20, 2021 | 2pm-7pm
Cost: $10 Tickets | 21+
Where: Pearl Street Brewery
1401 Saint Andrew Street La Crosse, WI 54603

Winter Ball

Pearl Street Brewery Announces Tour de Fish Fry! 

 Seasonal Release of Gosecopia made with Wisconsin Cranberries.

The Tour de Fish Fry, a new campaign by Pearl Street Brewery similar to its summer Tour De Pearl of bicycling stages around the La Crosse area, will be kicking off in January.

The event encourages folks to grab take-out and dine-in at area eateries offering fish fries and Pearl Street Brewery products.

The Tour de Fish Fry card gives participants the opportunity to register to win prizes, BOGO offers, and get a free pint at Pearl Street Brewery when they turn in the card with completed stamps, while also voting for the best “unofficial” fish fry on the Tour.

The winter long Tour de Fish Fry, geared after the Tour De France, encourages cyclists and drivers to visit the hard-hit local eateries and restaurants in the La Crosse area. Participants may purchase a $25 Fish Fry Card for stamps and receive specials on Pearl Street Brewery products at participating businesses.

Fish Fry Cards may be PURCHASED NOW picked up starting Friday Jan 8, 2021 and after.

Proceeds from the card sales will benefit the La Crosse Bar & Restaurant Relief Fund.

What: Tour de Fish Fry

Fish Fry Window: Jan-March 31

Where: La Crosse County

Cost: $25.00 | Participants must be 21+ to participate.

About Pearl Street Brewery

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota.  Patrons can visit the Tasting Room Tuesday through Sunday.  The brewery hosts many community events and has been very involved in local charity work since it first opened in 1999.

Since March 2020, Pearl Street Brewery has followed Health Department recommendations in their Tap Room by limiting capacity, increasing shared-space sanitation, encouraging mask-wearing, and making their own, “social distance spot savers”. They have also expanded their outdoor patio space so patrons can enjoy their beverages outside! Tasting Room carryout and curbside options are available.

Pearl Street Brewery’s 2020 Community Hop Harvest Ale is Brewed!

For over 10 years, Pearl Street Brewery has collected hops from local, backyard hop-growers for use in their “Community Harvest” Ale. The annual small-batch brew uses hops from everyone to create a single batch brew. While the beer style changes from year to year, it’s always brewed with locally grown hops.

Pearl Street Brewery invited area hop growers to bring in their crop to the brewery to be included in this year’s batch and, for each pound of fresh-picked hop flowers brought in, the grower received 1lb of beer (pint) at the time of donation and 1lb of Harvest Ale beer after it is brewed (available now in the tasting room). 

Pearl Street Brewery will donate proceeds from every pint purchased. Area pubs and restaurants will have the opportunity to participate too; by serving the beer throughout the winter. Proceeds from the beer will benefit the La Crosse Warming Center and provide meals for the guests. 

This year’s beer is an English Mild Amber Ale (5.1% ABV 11 IBUs) which includes a blend of community-sourced hops. The Pearl Street Brewery Tap Room and area restaurants will have the opportunity to serve the beer throughout the winter. 

Pearl Street Brewery’s Seasonal Release of Gosecopia made with Wisconsin Cranberries

 Seasonal Release of Gosecopia made with Wisconsin Cranberries.

Pearl Street Brewery is releasing another seasonal favorite in early November. Gosecopia is Pearl Street’s sour Fall ale and one of four seasonal Goses brewed by Pearl Street each year.

During the brewing, the beer is naturally inoculated with wild, native microbes. This traditional brewing process dates back thousands of years and is still used today in some of the most exclusive beers in the World. Pearl Street founder and Brewmaster, Joe Katchever points out that this, “natural, terroir fermentation doesn’t just create an inviting sourness, but also connects this beer to the land and to each person in the community.” Gosecopia is  fermented on natural guava, mango, and locally sourced cranberries.(5.3% ABV  3.5 IBUs).

The cranberries were recently gathered from Arendt Cranberry Company, in Nekoosa, Wisconsin. The family run farm utilizes the newest technology to improve upon the tried and tested methods used by farmers for countless generations.

 Seasonal Release of Gosecopia made with Wisconsin Cranberries.

Bill Arendt is a second generation farmer who has been farming in Wisconsin all his life and is the  operating partner and manager at Arendt Cranberry Company. Since 1984, Bill has run the cranberry operation with his father and two others, adding acres, cleaning, receiving, transportation, fabrication, and processing fruit. Bill’s wife, Suzanne Arendt who has degrees in Wildlife Management and Soil Science, developed and implemented an integrated pest management system to increase productivity while reducing the farm’s dependency on pesticides. Suzanne operates the Quality Control laboratory where they ensure the quality of not only Arendt cranberries, but the cranberries of dozens of other Wisconsin growers. Every growing season since inception has seen them expand this small farm into one of the most well respected farms and businesses in the Nekoosa area.

 Seasonal Release of Gosecopia made with Wisconsin Cranberries.

The Seasonal Gosecopia will be available in stores in La Crosse County and around Western Wisconsin and will be available on tap at the Pearl Street Brewery Tasting Room. Gosecopia will also be available in La Crescent, Winona, and south eastern Minnesota.

Bars and Restaurants interested in putting Gosecopia on tap or selling it in bottles can contact Pearl Street Brewery.

Since the beginning of the pandemic, Pearl Street has followed Health Department recommendations by limiting capacity, increasing shared-space sanitation, encouraging mask-wearing, and making their own, “social distance spot savers”. They have also expanded their outdoor patio space so patrons can enjoy their beverages outside!

Carryout and curbside options are available at the Tasting Room.

Pearl Street Brewery

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota.  Patrons can visit the Tasting Room Tuesday through Sunday.  The brewery hosts many community events and has been very involved in local charity work since it first opened in 1999.

Six Pack Exchange Program Update

downtown brown ale beer Pearl Street Brewery La Crosse, WI

Pearl Street Brewery (PSB) has set a Tuesday, September 8, 2020 deadline for its Growler Sustainability – Six Pack Exchange Program. For 13 years, in an effort to sustainably produce beer and encourage recycling, Pearl Street Brewery has been accepting clean, undamaged six-pack carriers for re-use in production in exchange for free growler fills in the Tasting Room.

The change is in part due to the nationwide shortage of beer packaging materials due to COVID-19, and Pearl Street Brewer’s recent acquisition of  a canning line.

Until September 8, 2020, patrons and supporters of Pearl Street Brewery can bring in 10 clean and undamaged six-pack carriers (any PSB beers) in exchange for a free growler fill in the Tasting Room. After the deadline Pearl Street Brewery will only be accepting six-pack carriers of the brewery’s flagship D.T.B Brown Ale. Limit on fill per person per day.

Since 2007, Pearl Street Brewery believes it has recycled 52,000 of six-pack carriers and given over 5,200 FREE Growlers

Pearl Street Brewery will still continue its Pint Programs where customers can bring in one clean, undamaged six pack carrier with a recent receipt from a local store, and receive a free pint in the tasting room.

Other recently released canned beer includes V|O Haze, and Supreme Fatty, Linalool IPA, D.T.B Brown Ale, Shitty Lyte Beer

The canned beers are available in Wisconsin, Minnesota and Iowa and in the PSB Tasting Room which is now open and is  taking the necessary COVID-19 precautions.

Carryout is available and encouraged. 

Learn more about the Recycle for Beer Program

Over the last 14 years, the Pearl Street Brewery community has recycled six-packs in exchange for growler fills at their Tasting Room. This has resulted in a reduction of the consumption of an estimated 41,600 six pack carriers! This has been a reduction of nearly 10,000 pounds of paper pulp from trees used in packaging of our beers.

Pearl Street Brewmaster Joe Katchever created this program back in 2007, when PSB began packaging beer in bottles. Disgusted by the vast amount of waste involved in single-serve packaging, Katchever found a way to bring environmental awareness and reduce consumer consumption and the brewery’s carbon footprint. To reward customers for recycling and to foster this program, Pearl Street Brewery has given away 20,800 gallons of beer at a cost of around $500,000 in the last 16 years.

“The ocean and the landfills are full of disposable, single use packaging material. I did not pursue packaged beer for over eight years because I didn’t want to contribute to that,” says Katchever. “I felt the Recycle for Beer Program was a great way to keep people aware of their consumption of throw-away packaging material and reward them with beer for acting in an environmentally responsible way.”

Pearl Street Brewery is transitioning much of their packaging to cans, which are friendlier to the environment, Katchever says, “To be honest, I am convinced that canned beer stays fresher, longer and if you combine that with the reduced environmental impact, it’s a no-brainer.”

After 14 years, The Recycle for beer program is coming to an end. The last day Pearl Street will be accepting empty six-pack carriers is September 8th. If you have been saving Pearl Street six-packs, now is the time to bring them in for a growler fill at the Tasting Room.

After the deadline Pearl Street Brewery will only be accepting six-pack carriers of the brewery’s flagship D.T.B Brown Ale. Limit on fill per person per day.

About Pearl Street Brewery 

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota.  Patrons can visit the Tasting Room Tuesday through Saturday.  The brewery plays host to many community events and is very involved in local charity work.

La Crescent, Minnesota’s Annual Applefest Offering Applefest in a Box!

World’s Smallest Drive-In Oktoberfest

La Crescent Applefest is now offering an Applefest in a Box! Though the in-person festival has been modified to accommodate smaller events, the La Crescent Festival is asking for support through purchasing the Applefest Box.

The $50 package includes:    

– 2 commemorative Applefest buttons
– 2 commemorative can koozies
– Bag of candy
– 3 pounds of Van Lin Orchard Apples

Choice of: 

– Hard Fest Cider (Hoch Orchard, 64 oz growler)
– Appleweizen (PSB, 64 oz growler)
– Shitty Lyte Beer (PSB, 12 pk)
– Purple Reign (Hoch Orchard, 8 pk)

Additional choices of beverages can be purchased for $20.00. Pre-order only, through Sports Hub Bar & Grill by calling (507) 895-2715 or order online here.

Deadline to order is Sunday, September 13th.  Pick up at the Sports Hub Bar & Grill on Friday, September 18th from 3:30-8pm.

Applefest is one of the oldest festivals in the Coulee Region, dating back to 1949. Applefest was created to celebrate the community of La Crescent, and promote the apple industry. The tradition remains strong, even now. Though the festival has been modified to not include the major crowd gathering events, the board of directors has chosen to continue to reach out to the community through smaller events, in safe settings. It was important to the Board of Directors during this time of social distancing, that the community does not isolate itself from families, friends, neighbors, and area communities.

Without the support of the La Crescent area, and the Coulee Region community, Applefest would not be able to provide fun and  friendly entertainment for all ages year after year. In addition, scholarships are awarded through the Royalty program. In an effort to continue this tradition, even through a pandemic, the board asks once again for the community’s support through the purchase of a “Fest in a box”. Goodies for all ages are included. Many of the items in the box are sourced from locally owned businesses.

What: Applefest in  a Box

Pick Up: Sports Hub Bar & Grill – Friday, September 18th from 3:30-8pm.

When: Deadline to order is Sunday, September 13th

Cost: $50 package – Order Online

About Applefest 

Applefest is coordinated by a fully volunteer Board of Directors. Responsible for everything: from making decisions, participating in parades, running (and working) all of the Applefest events, as well as representing the La Crescent area at festivals both far and wide. In the past, members of the Applefest Court and/or members of the Board of Directors have participated in festivals in South Dakota, Canada, Florida, Wisconsin, Minnesota, and Iowa. All travel expenses are privately funded, allowing all proceeds to remain within our local communities. https://applefestusa.com/

Pearl Street Brewery is Asking for Some Shitty Memes in Celebration of its Shitty Lyte Beer!

Pearl Street Brewery is Asking for Some Shitty Memes in Celebration of its  Shitty Lyte Beer!

~Grab a six pack of Shitty Lyte Beer and head over to the interwebs many meme generators!~

Pearl Street Brewery has released Shitty Lyte Beer in cans and is celebrating with a meme contest. Grab a six pack of Shitty Lyte Beer and head over to the interwebs many meme generators, create Shitty Lyte related memes, post on the Shitty Lyte Beer Facebook page and Win a shitty prize! Might be a t-shirt. Might be a Shitty can koozie. Might be a case. Every meme with at least three likes wins!

Perfect for your partying out in the sun this Summer. Shitty in the can is the best way to enjoy your favorite Shitty beer outside! So Pearl Street Brewery now wants to celebrate by offering Shitty Lyte drinkers part of the Shitty legacy. Who can create the funniest meme Contest ends September 14, 2020. 

About Shitty Lyte Beer

The Award Winning Pearl Street Brewery stated that “Shitty Lyte” Beer was our answer to “Got anything light?” For 18 years Joe Katchever Owner, Founder, Brewmaster, Production Manager, Beer Aficionado  has always answered this question with, “We don’t make shitty light beer”. And for almost 20 years, they never did. “Then someone said that we couldn’t do it. Well that was a challenge, and when it comes to beer, I love challenges.”

So how did Pearl Street Brewery take the traditional American Light Mega-Lager and make it better? 

Locally made by your friends!

Fresher ingredients

No additives or preservatives

Unpasteurized

Now YOU can drink some shitty beer and drink local beer, too. 

Craft American Lager

4.2% ABV

5 IBUs

112 Calories

8 Carbs

Shitty Lyte Beer