What's Brewing

Linalool IPA, D.T.B Brown Ale, and Shitty Lyte Beer in 16oz cans.

Pearl Street Brewery will be releasing a number of bottled favorites into 16oz cans. Including Linalool IPA, the only IPA brewed with Northern Discovery® hops. The brewery’s flagship D.T.B Brown Ale and its foray into the traditional light lager, Shitty Lyte Beer.

Linalool IPA is brewed with this rare species of hops that was discovered growing wild by a UW-Madison Horticulture Botanist, who was also a homebrewer. Upon brewing with the mystery hop, he also discovered that it made good beer. It will be available soon in 4-packs of 16oz cans. 7% ABV 60 IBUs.

D.T.B Brown Ale is an all-malt brown ale, brewed with six malt varieties, its complex nutty flavor with roasted undertones comes at you with an uptown taste. Not to mention it’s hopped with both American and British hops. Voted most likely to be the life of the party, a night downtown almost always includes a DTB. Gold Medal Winner at The World Beer Championships. It will be available soon in 6-packs of 16oz cans. 5% ABV 10 IBUs.

Shitty Lyte Beer is a traditional American Light Mega-Lager, using fresh local ingredients. Unpasteurized, with a single strain of clean lager yeast and cold fermented. It will be available soon in 6-packs of 16oz cans. 4.2% ABV – 5 IBUs.

Other recently released 16 oz canned beer includes V|O Haze, and Supreme Fatty.

The new beers will be available in Wisconsin, Minnesota and Iowa and in the PSB Tasting Room which is now open and is, of course, taking the necessary COVID-19 precautions as it states on their website:

So we can all be safe, we have hand sanitizer and masks available, and we’ve gone hog-wild on the cleaning and sanitizing of our Tasting Room.

Carryout and curbside options are still available and encouraged.

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Pearl Street Brewery is Asking for Some Shitty Memes in Celebration of its Shitty Lyte Beer!

~Grab a six pack of Shitty Lyte Beer and head over to the interwebs many meme generators!~

Pearl Street Brewery has released Shitty Lyte Beer in cans and is celebrating with a meme contest. Grab a six pack of Shitty Lyte Beer and head over to the interwebs many meme generators, create Shitty Lyte related memes, post on the Shitty Lyte Beer Facebook page and Win a shitty prize! Might be a t-shirt. Might be a Shitty can koozie. Might be a case. Every meme with at least three likes wins!

Perfect for your partying out in the sun this Summer. Shitty in the can is the best way to enjoy your favorite Shitty beer outside! So Pearl Street Brewery now wants to celebrate by offering Shitty Lyte drinkers part of the Shitty legacy. Who can create the funniest meme Contest ends September 14, 2020.

About Shitty Lyte Beer

The Award Winning Pearl Street Brewery stated that “Shitty Lyte” Beer was our answer to “Got anything light?” For 18 years Joe Katchever Owner, Founder, Brewmaster, Production Manager, Beer Aficionado has always answered this question with, “We don’t make shitty light beer”. And for almost 20 years, they never did. “Then someone said that we couldn’t do it. Well that was a challenge, and when it comes to beer, I love challenges.”

So how did Pearl Street Brewery take the traditional American Light Mega-Lager and make it better?

Locally made by your friends!

Fresher ingredients

No additives or preservatives

Unpasteurized

Now YOU can drink some shitty beer and drink local beer, too.

Craft American Lager

4.2% ABV

5 IBUs

112 Calories

8 Carbs

SEE THE 2021 BEER CALENDAR

Who Gives A Fest: A Drive In Music Festival | September 11 & 12, 2020

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Friday Line-Up

Coyote Kid

Spaceheaters

Gregg Hall & The Wrecking Ball

Old Soul Society

Flibbertijibbet

Knee High July

Saturday Line-Up

The Homeland Conspiracy

Inbound

FAQS

Cars will check in per Will Call List from App Purchase.
Only 30 car passes available (limit 4 people per car) *Not all spots are perfectly flat*
There will be 14 – VIP STAGE POD Sites for 6 people available. These are corralled PODS in front of the stage that fits 6 people in each POD. No Cars. BYO lawn chairs. Enjoy Real LIVE Music and Melt Your Face.
No mingling between PODS allowed.
Parking will be assigned on a first come first serve basis on show day. 15-foot tailgating distance between each vehicle. Bring your own lawn chair if you want to enjoy music next to your vehicle. No mingling between Cars.
Attendees are REQUIRED to wear masks in all common areas (check-in, bathrooms, etc.)
All staff will be masked and using hand sanitizer between all transactions.
We will have porta-potties/hand sanitizing stations
We ask that attendee’s practice social distancing & practice hand washing measures.
No carry in alcohol allowed. Beer, Cider, Hard Seltzer, Hard Cider, Wine, NA Drinks or Bottled Water will be for sale at the gate or as part of our Car / POD Hop Services. Cars / PODS will be given a trash bag and a beer menu which will include a phone number to text your orders. Staff will be hand sanitizing between ALL transactions. Cash or Credit Card for additional beer purchases.
There will also be Food Truck Carhop Services
There will also be Merchandise Carhop Services
No easy ups, no charcoal grills, no fires, and no dogs.
In the event of cancellation before the music starts for any reason, we will refund all ticket purchases.
We ask that people are packed up and out by 10:30 p.m.

The two day festival features local and regional musical acts including the Spaceheaters, ZAMMEK, Midwest Voltage, Gregg Hall and the Wrecking Ball, The Worst, Old Soul Society and more. The band Coyote Kid closes out Friday night and The Homeland Conspiracy will finish up Saturday Night of the festival.

Due to Covid 19, social distancing rules and regulations will be followed to allow for a safe music festival. The full list of rules and regulations is available at the Pearl Street Brewery website and app and include, contactless check-in, limited tickets, spaced pod sites for each group with 15-foot tailgating distance between each vehicle, sanitizing stations, and other precautions.

CAR TICKETS

CAR ONE DAY: $60 per car (4 people per car max)

CAR WEEKEND PASS: $100 per car (4 people per car max)

*POD TICKETS

VIP STAGE POD: $120 (6 people per POD max)

VIP STAGE POD WEEKEND PASS: $200 (6 people per POD max)

*BYO chairs & no car required.

Attendees to the show may grab tickets on the Pearl Street Brewery App:

About Who Gives A Fest

The purpose of “Who Gives A Fest” is twofold, the festival hopes to fill the void of live music in La Crosse, WI in the hopes of giving the local entertainment industry artists a chance to showcase themselves; while raising money for the Sprout for Kids Foundation to help area bars and restaurants affected by the Covid 19 shutdown. Funds will also be shared with Punk Rock Saves Lives who focus their work on Human Rights, Equal Rights, Health Concerns, and more. One of the keystones of the music community, especially Punk Rock, is the ethos of taking care of one another. By championing this ethos through various campaigns, each hand-chosen by the artists, Punk Rock Saves Lives can elevate their messages of hope, activism, and change to effect positive change and drive awareness.

About Coyote Kid

Cinematic is the word most often used to describe Minneapolis based Coyote Kid (FKA Marah in the Mainsail). The sound is dark and mysterious at its core. With layers upon layers of dynamic turns, from the hopeful highs of “Fox hole” to the guttural darkness of “the Great Beyond’. Between Durry’s true grit voice, and Cassandra’s tender subtlety, you’ll find a vast array of narrative and stylistic possibilities. With imposing and wild jungle drums, soaring brass horns, growling bass, and shimmering spaghetti western guitars.

About The Homeland Conspiracy

The Homeland Conspiracy is an intensely driven rock band that formed in the underbelly of the Midwest as a voice of reason in early 2011. Self-classified as an “aggressively progressive wake up call to the modern music agenda.” The Homeland Conspiracy says what they mean in songs like The Bailout, River Killer and 60 To Thrive. Each song is different from the next and you’ll hear influences from bands such as Helmet, Queens Of The Stone Age, Black Flag, U2 and Rage Against The Machine. Collectively T.H.C. shares 30+ years performing experience and remains active in their communities by playing charities and helping those in need. They have shared the stage with several national acts such as The Midnight Ghost Train, Royal Bliss, Another Lost Year and Lullwater.

What: Who Gives A Fest

When: September 11 & 12, 2020

Where: Pearl Street Brewery (parking lot) – 1401 St Andrew St, La Crosse, WI 54603

Tickets: Purchase on the App Here

SEE THE 2021 BEER CALENDAR

Pearl Street Brewery’s Seasonal Lederhosen Lager is Now Available in 12oz Cans

Pearl Street Brewery has released another seasonal favorite in cans. Come late September each year, we start feeling the Gemütlichkeit. It’s time to dust off our lederhosen and drink beer. Lederhosen Lager is our salute to La Crosse’s great German heritage and over 150 years of brewing tradition. Brewed with Pilsen and Vienna malts, true German lager yeast, and spiced with paired hops grown in Hallertau. You’ll find this amber beer to be smooth, malty, and easy drinking. Ein Prosit! (Seasonal Fall Release – 5% ABV 11 IBUs)

Other recently released canned beer includes D.T.B Brown Ale, Shitty Lyte, V|O Haze, Supreme Fatty, and Linalool IPA.

The new beers will be available in La Crosse County stores and in the PSB Tasting Room which is now open and is, of course, taking the necessary COVID-19 precautions as it states on their website:

So we can all be safe, we have social distancing placeholders at our bar, so customers can create a safe space around them wherever they are sitting or standing, we have hand sanitizer and masks available, and we’ve gone hog-wild on the cleaning and sanitizing of our Tasting Room.

Carryout and curbside options are still available and encouraged.

SEE THE 2021 BEER CALENDAR

The Sprout for Kids Foundation Partner with the Mississippi River Run

Until October 31, runners may compete as a team, or as an individual starting at the Friends of the Mississippi River in St. Paul, Minnesota. Runners may choose their distance goals and may arrive in La Crosse Wisconsin for the 150 Mile Challenge, Moline, Illinois for the 350 Mile Challenge, and St. Louis, Missouri for the 600 Mile Challenge.

The Sprout for Kids Foundation is one of the benefactors for the races and will receive $10 per registration, plus 100% of any online donations by utilizing the following code to sign up https://bit.ly/3kehdE2!

Teams have 30 days to complete their goal distance, and individuals will have 90 days from the time they start their journey. This race benefits the Sprouts for Kids Foundation, a LOCAL non-profit that raises money and goods to be donated directly to families, schools, and organizations in La Crosse and the surrounding area. Proceeds will specifically go to support La Crosse Bar & Restaurant Relief Fund.

What: Mississippi River Run: Distance Challenge

When: Through October 31, 2020

Where: Friends of the Mississippi River in St. Paul, Minnesota

Register: https://bit.ly/3kehdE2

Sprout for Kids Foundation

Sprout for Kids is a 501(c)3 nonprofit that is 100% volunteer run, and all the dollars raised go right to where they are needed. Since its inception Sprout for Kids Foundations has worked with a multitude of area nonprofits and organizations including; Habitat for Humanity, The Boys and Girls Club, Hunger Task Force, Valley View Rotary, Rotary After Hours, Joe Was Just Joe Foundation, Kiwanis, Big Brothers Big Sisters of America, Kane Street Community Garden, The North La Crosse Business Association, New Horizons and many more.

SEE THE 2021 BEER CALENDAR

Linalool IPA Brewed by Pearl Street Brewery is Now Available in 12oz Cans

Pearl Street Brewery Announces More Fan Favorite Beers Moving to 12oz cans

Pearl Street Brewery has released another bottled favorite in cans. Linalool IPA, the only IPA brewed with Northern Discovery® hops. Featuring a crisp golden yellow color, and the unique aroma of lilac, pear, and bruised apple.

Linalool IPA is brewed with this rare species of hops that was discovered growing wild by a UW-Madison Horticulture Botanist, who was also a homebrewer. Upon brewing with the mystery hop, he also discovered that it made good beer. The family began cultivating this new hop variety on their Madison area farm and their curiosity got the best of them. They had the plant genetically tested to determine which strain it was, only to discover that it was not genetically identical to any commercially available strain of hops, making it a unique variety.

With a unique genetic fingerprint and 2.5 times more linalool (an aromatic compound that gives hops their essence) than any commercial variety. Northern Discovery hops are produced by a single Wisconsin grower — and Pearl Street Brewery has the exclusive rights to use this unique, indigenous hop variety, and it is featured in their Linalool IPA.

When Linalool was first brewed by Pearl Street Brewery, they were only able to brew it seasonally since there were not enough Northern Discovery hops available to meet the demand for the beer year-round. Since that time, production has ramped up to meet the demand for this unique and popular Wisconsin brew.

According to Brewmaster Joe Katchever there is science behind the aromatics in Linalool IPA. “the linalool molecule actually bonds to a carbohydrate found in the beer forming what is called a glycoside. Glycosides are odorless and tasteless but during aging, the molecular bond breaks and the linalool is released into the beer and you can smell it. By carefully controlling the pH of the beer, we can maximize the formation of glycosides.” ( 7% ABV 60 IBUs).

Other recently released canned beer includes D.T.B Brown Ale, Shitty Lyte, V|O Haze, and Supreme Fatty.

The new beers will be available in La Crosse County stores and in the PSB Tasting Room which is now open and is, of course, taking the necessary COVID-19 precautions as it states on their website:

Carryout and curbside options are still available and encouraged.

SEE THE 2021 BEER CALENDAR

The La Crosse Bar & Restaurant Relief Fund Deadline Has Been Extended

Sprout for Kids Foundation and Pearl Street Brewery has announced an extension to the La Crosse Bar & Restaurant Relief Fund until December 31, 2020. Tami & Joe from Pearl Street Brewery created this fund to raise money for area restaurants and bars and 100% of the proceeds will be turned into grants. These funds are to be used as gap funding for area restaurants and bars for expenses not covered by PPP loans or other grants. La Crosse area bars and restaurants who have suffered hardships during the lock-down can apply for a grant.

As the hardships of Covid-19 continue to create ongoing challenges for restaurant and bar owners in terms of exposure, closures, low capacity and lack of business, owners are struggling to make the bills. The reality is that there is not an end in sight. And these small local businesses need our help! Currently, the project has raised $20,000+ dollars. Sprout for Kids Foundation and Pearl Street Brewery are making a final push for this fund, and have extended the deadline to December 31, 2020.

Direct donations may be submitted via paypal at https://www.paypal.me/Sprout4kidFoundation

Or mail checks to;

Sprout For Kids Foundation (501C3)

1401 Saint Andrew Street

La Crosse, WI 54603

The Sprout For Kids Foundation, is a 501C3-Non Profit. Donations are tax deductible. Updates and information may be found at the Relief Fund Facebook page.

Sprout for Kids Foundation

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Pearl Street Brewery’s first run of Shitty Lyte Beer in Cans is goofy!

Make a video or post a pic of yourself tipping the can bottoms-up and post it on our Facebook Page. Win a shitty prize!

Pearl Street Brewery has released Shitty Lyte Beer in cans! But there’s a twist… The inaugural first can-run of the Shitty has certain cans with upside down labels! The goofy bastards at Pearl Street have placed one of these upside-down labeled cans in certain six packs. Find one of these cans, and “turn it up”. Make a video or post an image of yourself tipping the can bottoms-up and post it on their Facebook Page. Win a shitty prize! Might be a t-shirt. Might be a Shitty can koozie. Might be a case. Every video with at least three likes wins! Contest runs through July. Chug-a-lug, ladies.

Perfect for your partying out in the sun this Summer, Shitty in the can is the best way to enjoy your favorite Shitty beer outside! So Pearl Street Brewery now wants to celebrate by offering Shitty Lyte drinkers part of the Shitty legacy who find the upside down can to have some fun! Contest ends July 31, 2020.

About Shitty Lyte Beer

A better Light American Lager

So how did Pearl Street Brewery take the traditional American Light Mega-Lager and make it better?

– Locally made by your friends!

– Fresher ingredients
– No additives or preservatives
– Unpasteurized

Now YOU can drink some shitty beer and drink local beer, too.

Craft American Lager

4.2% ABV

5 IBUs

112 Calories

8 Carbs

facebook.com/LyteLagerBeer

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Pearl Street Brewery Ranks Top 20 in Travel Wisconsin Brewdown Poll!

Pearl Street Brewery to Release Flagship And New Fan Favorite Tasting Room Beers in 12oz and 16oz Cans

VOTE FOR US!

Travel Wisconsin recently asked residents to nominate their favorite brewery on social media in the ultimate Wisconsin Brewdown. With a reach of nearly 124,000 people, and more than 2,500 responses, Pearl Street Brewery ranked among the top 20 in the state.

Beer aficionados and novices alike are encouraged to vote for their favorite brewery as often as once per day now through Friday, July 24th at TravelWisconsin.com/Wisconsin-Brewdown and help crown Wisconsin’s favorite brewery, “Top in Hops.”

“Glad to see so many Pearl Street beer lovers out there cast a vote in our direction! We’re proud of the beer we’ve brewed and the parties we’ve had. This year is a year of innovation for Pearl Street and we are really excited about the future” said Pearl Street Owner and Brewmaster, Joe Katchever, “It’s good to show support for your local brewery no matter where you live, especially during this extraordinary year, and big thanks to Travel Wisconsin for doing this.”

With a mix of mega-breweries that made Wisconsin famous for beer and innovative craft breweries, Wisconsin remains at the center of the beer universe. By mixing traditional European brewing techniques with local ingredients and a deft artist’s touch, these entrepreneurs have created some of the most highly regarded beers in the world – as well as vibrant tourist attractions.

Dozens of Wisconsin’s breweries and brew pubs offer tours or tastings and visitors looking for a unique culinary and cultural experience can visit a number of them within a short distance in every region of the state.

“With so many great breweries throughout the state, The Wisconsin Brewdown is a fun way to support your local favorites and learn about new must-try breweries to visit in the future,” said Tourism Secretary-designee Sara Meaney. “I encourage all to participate by visiting TravelWisconsin.com, vote for your favorite brewery, and plan your trip to discover what’s on tap in Wisconsin.”

Breweries are an important sector of the tourism industry. The Wisconsin Brewdown promotion is one of a series of efforts the department is undertaking to spotlight and support the tourism industry’s recovery.

SEE THE 2021 BEER CALENDAR

Pearl Street Brewery Announces More Fan Favorite Beers Moving to 12oz cans

Pearl Street Brewery will be releasing more of its favorite beers in cans throughout the summer, including its well known Linalool IPA, the only IPA in the world brewed with Northern Discovery® hops. Its speciality fan favorite Raspberry Tambois, originally only available in 22oz Bombers but will now be available in 12oz 4pk cans, and its famous Oktoberfest-time seasonal Lederhosen Lager Fest Bier which Pearl Street has brewed every year for La Crosse’s famous fest since 2001. Lederhosen Lager is a salute to La Crosse’s great German heritage and over 150 years of brewing tradition.

Linalool IPA (Cans available in Late July)

Linalool IPA is made with this rare species of hops, indigenous to Wisconsin, which was discovered growing wild in 2007. The craft beer scene has been buzzing about it ever since. With a unique genetic fingerprint and 2.5 times more of the aromatic terpene, linalool than any commercial variety of hop (7% ABV 60 IBUs).

Raspberry Tambois (Cans available in August)

An effervescent Belgian-style Framboise brewed with yeast and bacteria cultures similar to the spontaneously fermented beers of the Lambic region of West Flanders. This beer is aged on a half-pound of raspberries for every pint (8.0% ABV 8 IBUs).

Lederhosen Lager Fest Bier (Cans available in Aug/Sept)

Brewed with Pilsen and Vienna malts, true German lager yeast, and spiced with paired hops grown in Hallertau. You’ll find this amber beer to be smooth, malty, and easy drinking (5% ABV 11 IBUs).

Other recently released canned beer includes D.T.B Brown Ale, Shitty Lyte, V|O Haze, and Supreme Fatty.

The new beers will be available in La Crosse County stores and in the PSB Tasting Room which is now open and is, of course, taking the necessary COVID-19 precautions as it states on their website:

Carryout and curbside options are still available and encouraged.

Pearl Street Brewery

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years. Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota. Patrons can visit the Tasting Room Tuesday through Saturday. The brewery plays host to many community events and is very involved in local charity work.

SEE THE 2021 BEER CALENDAR