Pearl Street Brewery Celebrating 23 Years of Brewing Craft Beer in La Crosse, WI!

Pearl Street Brewery’s original brewhaus was opened in the basement of the Bodega on the corner of 4th and Pearl Street in 1999 by Brewmaster and Founder Joe Katchever and his dad Tony Katchever. The inaugural tapping of their first keg was tapped by then Mayor John Medinger.

In 2004, Joe Katchever moved the brewery to a distribution center on front street while he searched for the perfect new home for his growing brewery. In 2005, Katchever, along with business partner Tami Plourde, started construction on their second location at 1401 Saint Andrew Street in the Historic La Crosse Footwear Building.

In 2006, they opened their taproom to the public with an expanded brewery housing a 20 BBL system.

In 2007, they bought a bottling line and began distributing their beers. In their home market, they were excited to partner with fantastic retailers such as Festival Foods, Woodman’s, People’s Food Co-op and Kwik Trip.

At the end of 2019 they added a new canning line and shrink sleever. Which allowed them to release 12oz and 16oz cans into the market in early 2020.

In 2019, they launched Turisimo Winery + Fermentations, a new wine division focused on collaboration projects with area wineries. They also partnered with Hoch Orchards and Hard Ciders to release their full line up into the Wisconsin market.

Coming up in 2022, expect to see wines in cans. More hard seltzer releases. And special small taproom only batches of draft beer.

Although these past few years have been challenging, Joe and Tami worked hard and they are optimistic for all that is to come.

Thank you for supporting Pearl Street Brewery, Turisimo Winery + Fermentations and our collective families!

Cheers too 23 years!

Celebrate this milestone in true Pearl Street Brewery fashion during the 23rd Annual Winter Ball. Join us!