Pearl Street Brewery invites the public to the Inaugural Canning Run of its D.T.B. Brown Ale

Thursday February 13, 2020 | 5:30pm

Twenty-one years ago, Pearl Street Brewery made history when they opened their brewery in downtown La Crosse. Then City of La Crosse Mayor, John Medinger tapped the inaugural keg of DTB Brown Ale.

It was 14 years ago that Pearl Street first put it’s award-winning beers into bottles. Since then, beer-lovers have been able to find their favorite La Crosse-born bottled beer throughout Wisconsin. In Pearl Street’s most recent expansion, they have installed a brand-new American made canning line, and Pearl Street Brewery is inviting the public to the Inaugural Canning Run of its D.T.B. Brown Ale. D.T.B has been Pearl Street Brewery’s most popular beer for 21 years, and will be the first beer to be officially canned on their new line.

On Thursday February 13, at 5:30pm, attendees are invited to partake in packing their own 6 pack of ice cold D.T.B. Brown Ales as it comes off the line.  These brewery-fresh six-packs will be available for purchase immediately.

“Over the last two decades, Craft beer has emerged from the fringes of America and has planted it’s flag firmly in the middle of the mainstream.” says Brewmaster Joe Katchever.

“Twenty-plus years ago, craft beer was distinguished because it could usually only be found on tap. Then it made it’s package debut in the infamous 22 oz bomber bottle. Years later, as craft beer became more commonplace on the shelves of grocery stores, it was sold in 12oz or 16oz bottles. I’ve now decided it was time for Pearl Street beers to be available in cans. It’s a natural evolution”

What: Inaugural Canning Run: D.T.B. Brown Ale
When: Thursday February 13, 2020
Time: 5:30pm
Where: Pearl Street Brewery
1401 Saint Andrew Street La Crosse, WI 54603