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Pearl Street Brewery Announces Tour de Fish Fry! 

 Seasonal Release of Gosecopia made with Wisconsin Cranberries.

The Tour de Fish Fry, a new campaign by Pearl Street Brewery similar to its summer Tour De Pearl of bicycling stages around the La Crosse area, will be kicking off in January.

The event encourages folks to grab take-out and dine-in at area eateries offering fish fries and Pearl Street Brewery products.

The Tour de Fish Fry card gives participants the opportunity to register to win prizes, BOGO offers, and get a free pint at Pearl Street Brewery when they turn in the card with completed stamps, while also voting for the best “unofficial” fish fry on the Tour.

The winter long Tour de Fish Fry, geared after the Tour De France, encourages cyclists and drivers to visit the hard-hit local eateries and restaurants in the La Crosse area. Participants may purchase a $25 Fish Fry Card for stamps and receive specials on Pearl Street Brewery products at participating businesses.

Fish Fry Cards may be PURCHASED NOW picked up starting Friday Jan 8, 2021 and after.

Proceeds from the card sales will benefit the La Crosse Bar & Restaurant Relief Fund.

What: Tour de Fish Fry

Fish Fry Window: Jan-March 31

Where: La Crosse County

Cost: $25.00 | Participants must be 21+ to participate.

About Pearl Street Brewery

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota.  Patrons can visit the Tasting Room Tuesday through Sunday.  The brewery hosts many community events and has been very involved in local charity work since it first opened in 1999.

Since March 2020, Pearl Street Brewery has followed Health Department recommendations in their Tap Room by limiting capacity, increasing shared-space sanitation, encouraging mask-wearing, and making their own, “social distance spot savers”. They have also expanded their outdoor patio space so patrons can enjoy their beverages outside! Tasting Room carryout and curbside options are available.

Who Gives A Fest: A Drive In Music Festival | September 11 & 12, 2020

FAQS
  • Cars will check in per Will Call List from App Purchase.
  • Only 30 car passes available (limit 4 people per car) *Not all spots are perfectly flat*
  • There will be 14 – VIP STAGE POD Sites for 6 people available. These are corralled PODS in front of the stage that fits 6 people in each POD. No Cars. BYO lawn chairs. Enjoy Real LIVE Music and Melt Your Face.
  • No mingling between PODS allowed.
  • Parking will be assigned on a first come first serve basis on show day. 15-foot tailgating distance between each vehicle. Bring your own lawn chair if you want to enjoy music next to your vehicle. No mingling between Cars.
  • Attendees are REQUIRED to wear masks in all common areas (check-in, bathrooms, etc.)
  • All staff will be masked and using hand sanitizer between all transactions.
  • We will have porta-potties/hand sanitizing stations
  • We ask that attendee’s practice social distancing & practice hand washing measures.
  • No carry in alcohol allowed. Beer, Cider, Hard Seltzer, Hard Cider, Wine, NA Drinks or Bottled Water will be for sale at the gate or as part of our Car / POD Hop Services. Cars / PODS will be given a trash bag and a beer menu which will include a phone number to text your orders. Staff will be hand sanitizing between ALL transactions. Cash or Credit Card for additional beer purchases.
  • There will also be Food Truck Carhop Services
  • There will also be Merchandise Carhop Services
  • No easy ups, no charcoal grills, no fires, and no dogs.
  • In the event of cancellation before the music starts for any reason, we will refund all ticket purchases.
  • We ask that people are packed up and out by 10:30 p.m.

The two day festival features local and regional musical acts including the Spaceheaters, ZAMMEK, Midwest Voltage, Gregg Hall and the Wrecking Ball, The Worst, Old Soul Society and more. The band Coyote Kid closes out Friday night and The Homeland Conspiracy will finish up Saturday Night of the festival.

Due to Covid 19, social distancing rules and regulations will be followed to allow for a safe music festival. The full list of rules and regulations is available at the Pearl Street Brewery website and app and include, contactless check-in, limited tickets, spaced pod sites for each group with 15-foot tailgating distance between each vehicle, sanitizing stations, and other precautions.

 

CAR TICKETS  

CAR ONE DAY: $60 per car (4 people per car max)

CAR WEEKEND PASS: $100 per car (4 people per car max)

 

*POD TICKETS 

VIP STAGE POD: $120 (6 people per POD max)

VIP STAGE POD WEEKEND PASS: $200 (6 people per POD max)

*BYO chairs & no car required.

Attendees to the show may grab tickets on the Pearl Street Brewery App:

 

About Who Gives A Fest

The purpose of  “Who Gives A Fest” is twofold, the festival hopes to fill the void of live music in La Crosse, WI in the hopes of giving the local entertainment industry artists a chance to showcase themselves; while raising money for the Sprout for Kids Foundation to help area bars and restaurants affected by the Covid 19 shutdown.  Funds will also be shared with Punk Rock Saves Lives who focus their work on Human Rights, Equal Rights, Health Concerns, and more. One of the keystones of the music community, especially Punk Rock, is the ethos of taking care of one another. By championing this ethos through various campaigns, each hand-chosen by the artists, Punk Rock Saves Lives can elevate their messages of hope, activism, and change to effect positive change and drive awareness.

About Coyote Kid

Cinematic is the word most often used to describe Minneapolis based Coyote Kid (FKA Marah in the Mainsail). The sound is dark and mysterious at its core. With layers upon layers of dynamic turns, from the hopeful highs of “Fox hole” to the guttural darkness of “the Great Beyond’. Between Durry’s true grit voice, and Cassandra’s tender subtlety, you’ll find a vast array of narrative and stylistic possibilities. With imposing and wild jungle drums, soaring brass horns, growling bass, and shimmering spaghetti western guitars.

About The Homeland Conspiracy

The Homeland Conspiracy is an intensely driven rock band that formed in the underbelly of the Midwest as a voice of reason in early 2011. Self-classified as an “aggressively progressive wake up call to the modern music agenda.” The Homeland Conspiracy says what they mean in songs like The Bailout, River Killer and 60 To Thrive. Each song is different from the next and you’ll hear influences from bands such as Helmet, Queens Of The Stone Age, Black Flag, U2 and Rage Against The Machine. Collectively T.H.C. shares 30+ years performing experience and remains active in their communities by playing charities and helping those in need. They have shared the stage with several national acts such as The Midnight Ghost Train, Royal Bliss, Another Lost Year and Lullwater.

What: Who Gives A Fest

When: September 11 & 12, 2020

Where: Pearl Street Brewery (parking lot) – 1401 St Andrew St, La Crosse, WI 54603

Tickets: Purchase on the App Here

The Sprout for Kids Foundation Partner with the Mississippi River Run

Mississippi River Run

Until October 31, runners may compete as a team, or as an individual starting at the Friends of the Mississippi River in St. Paul, Minnesota.  Runners may choose their distance goals and may arrive in La Crosse Wisconsin for the 150 Mile Challenge, Moline, Illinois for the 350 Mile Challenge, and St. Louis, Missouri for the 600 Mile Challenge.

The Sprout for Kids Foundation is one of the benefactors for the races and will receive $10 per registration, plus 100% of any online donations by utilizing the following code to sign up https://bit.ly/3kehdE2!

Teams have 30 days to complete their goal distance, and individuals will have 90 days from the time they start their journey. This race benefits the Sprouts for Kids Foundation, a LOCAL non-profit that raises money and goods to be donated directly to families, schools, and organizations in La Crosse and the surrounding area. Proceeds will specifically go to support La Crosse Bar & Restaurant Relief Fund.

What: Mississippi River Run: Distance Challenge

When: Through October 31, 2020

Where: Friends of the Mississippi River in St. Paul, Minnesota

Register: https://bit.ly/3kehdE2

Sprout for Kids Foundation

Sprout for Kids is a 501(c)3 nonprofit that is 100% volunteer run, and all the dollars raised go right to where they are needed.  Since its inception Sprout for Kids Foundations has worked with a multitude of area nonprofits and organizations including; Habitat for Humanity, The Boys and Girls Club, Hunger Task Force, Valley View Rotary, Rotary After Hours, Joe Was Just Joe Foundation, Kiwanis, Big Brothers Big Sisters of America,  Kane Street Community Garden, The North La Crosse Business Association, New Horizons and many more.

GROW’s People, Produce & Proceeds Fundraiser Saturday March 28th!

GROW, a local non-profit is hosting its 2nd annual fundraiser,  People, Produce & Proceeds, to raise funds to connect children with healthy food and nature through school garden and farm experiences. This family friendly fundraiser held at Pearl Street Brewery will include raffles, trivia, arcade games, and a taco bar available for purchase from Cloudy’s Food Truck & Catering.

Linda Vale, GROW Operations Director, stated, “Last year was a big success with a great turn out, delicious food, and spectacular donations for the silent auction and raffle prizes! Many went home with great gifts to keep them thinking about GROW and our garden spaces. Fundraisers like this are great for getting together with friends and families of the GROW gardens and talking about what wonderful things are to come for the upcoming season.” 

Tickets are available for purchase at the door or online through the GROW website. Pearl Street Brewery will be donating $1 of every pint purchased during the event to GROW through its Sprout for Kids Foundation.

What: People, Produce & Proceeds
When: Saturday, March 28th, 2020 | 5pm to 8pm
Cost: $5 (14 and under are free)
Where: Pearl Street Brewery
1401 St. Andrew Street, La Crosse, WI 54603

About Grow
GROW is a non-profit on a mission to connect children with healthy food and nature.  Our organization was born out of the passion of a few dedicated parents who wanted to be sure children have hands-on learning experiences that would positively impact their overall health for a lifetime.

Pearl Street Brewery, Arterial Bar & Grill, and The Good Fight Community Center Partner for Pop Gose Beer Fundraiser

On March 14, Visitors to the Arterial Bar & Grill will not only be able to taste the 2020 run of Pearl Street Brewery’s Pop Gose but will be able to support The Good Fight Community Center.

Pearl Street Brewery will be taking over 4 tap lines for the evening and will be pouring their Pop Gose, D.T.B Downtown Brown Ale, and new beers this year, Supreme Fatty and VO Haze. Pearl Street Brewery and Arterial will co-sponsor  $1 per beer sold as a donation to The Good Fight Community Center during the event.

OnThree Printing will be on site doing a live print, limited release T-shirt for the evening and music from the American Feedbag will start at 9pm.

What: Pop Gose Release Party & Good Fight Fundraiser
When: March 14 | 7pm-12am
Where: The Arterial Bar & Grill
1003 16th St S, La Crosse, Wisconsin 54601

The Good Fight Community Center

Providing at-risk and disadvantaged youth with hope, encouragement and a safe environment to develop personal goals, discipline and values free from juvenile delinquency, substance abuse, truancy, crime, gang activities and other difficult challenges.

Pearl Street Brewery announces Business Feel Good Fridays Initiative

Pearl Street Brewery is now offering businesses the opportunity to participate in “Business Feel Good Fridays” on-site at their business.

The partnership through the Sprout for Kids Foundation, would involve the sale of Pearl Street Brewery beer on site at partner businesses with the proceeds going to an agreed upon charity in the La Crosse area.  Business partners are asked to match the amount that is donated from the event.

Sprout for Kids has donated to over 60+ La Crosse area charities.  Participating businesses may choose any local charity that they wish the funds to benefit.

Much like a casual Friday for staff and employees, the events are a community based partnership that would shine a light on local businesses, focused on offering a fun way to raise funds, build team and employee rapport and get exposure on community efforts by local businesses.

Sprout for Kids Foundation

Sprout for Kids is a 501(c)3 nonprofit that is 100% volunteer run, and all the dollars raised go right to where they are needed.  Since its inception Sprout for Kids Foundations has worked with a multitude of area nonprofits and organizations including; Habitat for Humanity, The Boys and Girls Club, Hunger Task Force, Valley View Rotary, Rotary After Hours, Joe Was Just Joe Foundation, Kiwanis, Big Brothers Big Sisters of America,  Kane Street Community Garden, The North La Crosse Business Association, New Horizons and many more.

Contact

Tami Plourde
Owner / Director Sales and Marketing
Pearl Street Brewery
tami@pearlstreetbrewery.com
1401 Saint Andrew Street
La Crosse, WI 54603
608-784-4832 Ext 6

North Woods TEAM to Host Pints for the Playground

North Woods TEAM to Host Pints for the Playground

The general public may join the North Woods TEAM for an Adult Night Out Saturday March 7, 2020 at Pearl Street Brewery to raise funds to renovate the 4K/Kindergarten playground at North Woods International Elementary School.

Featuring entertainment by local musician Andy Hughes, the public is invited to raise a glass for the new playground, sponsored by the Pogreba Restaurant and Pearl Street Brewery. Tickets are $20 and will include a beverage and a Pork Q meal (Grilled Pork Ribeye, potato salad, baked beans, roll & butter).

What: Pints for the Playground and Pork Q
When: Saturday March 7, 2020 | 6 PM – 10 PM
Where: Pearl St Brewery | 1401 Saint Andrew Street La Crosse, WI
Tickets: $20.00 on the PSB App (includes a beverage and a Pork Q meal)

More information may be found at the North Woods TEAM’s Facebook event page here.

About the North Woods TEAM
The North WoodsTeam is a parent volunteer organization that supports the North Woods International Elementary School.

About Andy Hughes
Andy Hughes is an award-winning, chart-topping singer-songwriter who has spent the last 20 years immersed in the music scene of the Upper-Midwest. For much of that time, Andy has been the front-man and songwriter for the successful ska/reggae band, TUGG. With TUGG, Andy has toured the U.S. with The Wailers, The Dirty Heads, Passafire, and more.

Wine Run 5k Announce Dates for the La Crosse 5k Wine/Beer Run/Walk.

On Sunday June 14, 2020 runners and walkers may participate in the first La Crosse 5k Wine/Beer Run/Walk.

Participants have options to participate in the 5k Wine/Beer Run/Walk or the 0.0 K Race. The 5k includes the run with participants being able to enjoy a full pour at the finish line. The 0.0 K Race is for the spectators, the 0.0 K option gains spectators access to the race and includes a full pour and a souvenir glass without running or walking.

This event capitalizes on the scenic views of La Crosse County and the craft beverages produced by Pearl Street Brewery and Turisimo Fermentations. Music will be taking place along the finish line along with light refreshments and water with the race being professionally timed by J3 Timing.

This race benefits the Sprouts for Kids Foundation, a LOCAL non-profit that raises money and goods to be donated directly to families, schools, and organizations in La Crosse and the surrounding area. Proceeds will specifically go to support Your Northside Neighborhood Clinic, a free-to-all clinic that serves the North La Crosse Community.

What: La Crosse Wine/Beer Run 5k
When: Sunday June 14, 2020
Time: 9AM -12PM
Where: Pearl Street Brewery
1401 Saint Andrew Street La Crosse, WI 54603
Register: https://runsignup.com

About the Wine Run 5k Series
Wine Run 5k is a family owned company that aims to feature amazing local brewers and winemakers and bring friends together for a fun fitness event.

Community Hop Harvest Ale to Provide Meals to La Crosse Warming Center

This past fall, Pearl Street Brewery invited area hop growers to bring in their crop to be included in its seasonal Harvest Ale, for each pound of hops brought in, the grower received 1lb of beer (pint) at the time of donation and 1lb of the freshly brewed Harvest Ale beer when finished.

This year’s beer is an English Mild Amber Ale (5.1% ABV 11 IBUs) which includes a blend of community-sourced hops. The Pearl Street Brewery Tap Room and area restaurants will have the opportunity to serve the beer throughout the winter.

Proceeds from the beer will benefit the La Crosse Warming Center, a portion of every pint purchased will go towards feeding neighbors at the center throughout the winter.

Interested restaurants and locations willing to sell the beer may reach out to Pearl Street Brewery directly.

Those who donated hops are invited to the Pearl Street Brewery Tasting Room to redeem their pint of the Harvest Ale.

About the La Crosse Warming Center

The La Crosse Warming Center’s mission is to work with the greater La Crosse community to better serve those experiencing homelessness with dignity and respect by providing a safe and warm place for homeless adults 18 years and older to get in out of the cold during the winter months from November 1 until April 30.

Battle of the Beards November 30th, 2019

The Holmen Area Rotary Club kicks off its new Battle of the Beards charity event on November 30th, in conjunction with No-Shave November. Battle of the Beards is an event centered around fashionable beards and mustaches and will support Holmen Area Rotary Club’s mission of serving people in the Coulee region community and around the world. 

Categories include full long, partial, full short, fake, styled beard/mustache, fake, and No-Shave November Beards. The top three point-earners in each category will receive awards, along with a People’s Choice Award, where members of the audience may purchase votes and vote as often as they choose for their show favorite(s).  

Categories, guidelines, judging information, entry fees and other information may be found at https://battleofthebeardswi.com.

What: Battle of the Beards

When: November 30th, 2019 | 5-9pm 

Where: Pearl Street Brewery – 1401 Andrews Street, La Crosse, WI. 

About Battle of the Beards

The event happens in conjunction with No-Shave November for men’s cancer awareness. This is a unique event for the Coulee Region, with expectations of over 70 contestants and 350+ people in attendance.