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Wine Run 5k Announce Dates for the La Crosse 5k Wine/Beer Run/Walk.

On Sunday June 14, 2020 runners and walkers may participate in the first La Crosse 5k Wine/Beer Run/Walk.

Participants have options to participate in the 5k Wine/Beer Run/Walk or the 0.0 K Race. The 5k includes the run with participants being able to enjoy a full pour at the finish line. The 0.0 K Race is for the spectators, the 0.0 K option gains spectators access to the race and includes a full pour and a souvenir glass without running or walking.

This event capitalizes on the scenic views of La Crosse County and the craft beverages produced by Pearl Street Brewery and Turisimo Fermentations. Music will be taking place along the finish line along with light refreshments and water with the race being professionally timed by J3 Timing.

This race benefits the Sprouts for Kids Foundation, a LOCAL non-profit that raises money and goods to be donated directly to families, schools, and organizations in La Crosse and the surrounding area. Proceeds will specifically go to support Your Northside Neighborhood Clinic, a free-to-all clinic that serves the North La Crosse Community.

What: La Crosse Wine/Beer Run 5k
When: Sunday June 14, 2020
Time: 9AM -12PM
Where: Pearl Street Brewery
1401 Saint Andrew Street La Crosse, WI 54603
Register: https://runsignup.com

About the Wine Run 5k Series
Wine Run 5k is a family owned company that aims to feature amazing local brewers and winemakers and bring friends together for a fun fitness event.

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Joe Katchever of Pearl Street Brewery to be featured on “Developing a Sour Program” Panel

Master Brewers Association and Minnesota Craft Brewers Guild joint Technical Conference in Duluth, MN

Duluth, MN: Joe Katchever of Pearl Street Brewery will be on a panel of sour beer professionals Friday, July 26, 2019 at the Duluth Entertainment Convention Center. The panel “Developing a sour beer program” will be a  discussion with brewers from Earth Rider Brewery, Pearl Street Brewery, and O’so Brewing Company, focusing on starting a sour program at your brewery.

The Minnesota Brewers Conference is a kick off to the All Pints North weekend, a conference put on by the Minnesota Craft Brewers Guild in partnership with Master Brewers (MBAA) District St. Paul-Minneapolis. The event will be packed with national and local speakers, covering the technical aspects of brewing to business strategies.

Panel Information 

Developing a Sour Program
2:45 – 3:30 p.m.
Allyson Rolph, Earth Rider Brewery; Marc Buttera, O’so Brewing; Joe Katchever, Pearl Street Brewery
Developing a sour beer program: A panel discussion with brewers from Earth Rider Brewery, Pearl Street Brewery, and O’so Brewing Company focusing on starting a sour program at your brewery.

About Joe Katchever

After beginning his career in beer, working at various breweries in Colorado, Joe Katchever moved back to his home state of Wisconsin in 1999 and founded Pearl Street Brewery in La Crosse. Over the years, Joe took the brewery from Pearl Street in the heart of La Crosse’s downtown, to a new location and he grew the brewery’s influence from just local, to a footprint that covers Wisconsin, and parts of Minnesota and Iowa. Being a hands-on brewer, Joe has done just about everything in the small brewer’s world and the small business world. Joe began barrel aging beer in 2004 but couldn’t find a market for these eclectic beer styles in the early years of craft. Many years later, he started brewing and ageing mixed-ferment beers again and found a small, but enthusiastic crowd that sought after these styles and Pearl Street Brewery’s new sour beer program was born!

What: Minnesota Brewers Conference
When: Friday, July 26, 2019
Time: 9:00 a.m. – 5:00 p.m.
Where: Duluth Entertainment Convention Center
Member price: $50 (Price jumps to $65 on July 17)
Nonmember price: $100
Nonmember + All Pints North ticket: $135 ($145 value)
About Pearl Street Brewery 

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 20 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota.  Brewery tours are available every Friday and Saturday and patrons can visit the Tasting Room Tuesday through Sunday.  The brewery plays host to musical groups, yoga classes, fundraisers, and many community events.

Watch Pearl Street Brewery on the the new Discover Wisconsin.

Things to Know about Lederhosen Lager Fest Bier

Come late September each year, we start feeling the Gemütlichkeit. 

Season 

It’s time to dust off our lederhosen and drink beer. Brewmaster Joe first brewed the Lederhosen Lager for Oktoberfest in 2001 and has brewed it each year to celebrate the season since. It’s our salute to La Crosse’s great German heritage and over 150 years of brewing tradition. 

Process 

Brewed with Pilsen and Vienna malts, true German lager yeast, and spiced with hops grown in the Hallertau region of Germany. 

Hallertau Hop Region

Hallertau Hop Region is a small triangle of land in Germany, but it is the largest and perhaps most famous hop-growing district in the world.  Hops have been grown there since 768 AD.

Beer Steins

Not required for drinking Lederhosen Lager.  But man, you’ll look so cool.

You’ll find this amber beer to be smooth, malty, and easy drinking. Ein Prosit! 

(Seasonal Fall Release – 5.5% ABV 11 IBUs)

Episode 3 – The Growth of Pearl Street Brewery

Episode 3 – The Growth of Pearl Street Brewery

From humble beginnings in a pub basement, to where they are today. Pearl Street Brewery has made a lot of friends along the way.

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Episode 2 – Moving Forward with Pearl Street Brewery

Episode 2 – Moving Forward with Pearl Street Brewery

Pearl Street Brewery in La Crosse, WI has twenty years of growth and partnerships. Where it’s been, where it’s going and how their commitment to giving back to the community expanded into a not for profit.

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Pearl Street Brewery is inviting presidential candidates to pour the perfect beer

Photo Credit: PATRICK SEMANSKY / AP

Democratic candidate Hillary Clinton stopped at the Pearl Street Brewery during her run for the 2016 presidential election.

La Crosse WI: Pearl Street Brewery is inviting presidential candidates to try to pour a perfect beer at its tasting room on La Crosse’s Northside.

Democratic candidate Hillary Clinton stopped at the Pearl Street Brewery during her run for the 2016 presidential election. After spending time with owners Joe Katchever and Tami Plourde, then Secretary of State Clinton went for a photo opportunity and committed what is considered a major faux pas in Wisconsin; a state known for its rich brewing history.

Secretary Clinton attempted to tap herself a pint of Pearl Street’s famous DTB Brown Ale but revealed her lack of skills, when she poured herself a glass of foam. Plourde, who was standing next to Clinton, quickly poured a second DTB and switched glasses with Mrs Clinton but not until after she had proudly held her foamy glass up for the onlooking members of the press.

Memes of Clinton, apparently unaware of the impact of her mistake, flooded the internet in the crucial months leading up to the election. The video of the pour has racked up hundreds of thousands of views and has been mentioned on hundreds of news sites and blogs. Some major news outlets even reported she may have damaged her presidential attempt, after blundering the pour in the Badger State.

A recent article on fitsnews.com stated, “Clinton’s pour was all foam, people … and voters in the Badger State took notice,” and said, “Never discount the extent to which 2016 Democratic presidential nominee Hillary Clinton damaged her electoral prospects after attempting (unsuccessfully) to pour a craft beer for herself at Pearl Street Brewery in La Crosse, Wisconsin.”

Joe Katchever, Founder and Brewmaster of Pearl Street Brewery believes pouring a beer is a national pastime in the United States. Especially in a state famous for great beer. “In a state where almost everyone learns the proper way to tap a beer, the consensus is that this may very well have cost Hillary Wisconsin and perhaps the Presidency.” Katchever says he also invited Bernie Sanders and Donald Trump to come to the brewery when they made stops in La Crosse but did not receive a response from either candidate.

“I extend a warm welcome to the candidates in the upcoming election to see who can pour a perfect pint of DTB,” Katchever says, “I can’t guarantee you’ll win Wisconsin with a perfect pour but I guarantee it’ll help!”

The famous Hillary Clinton video can be seen on YouTube!

About Pearl Street Brewery

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 20 years. Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota. Brewery tours are available every Friday and Saturday and patrons can visit the Tasting Room Tuesday through Sunday. The brewery plays host to musical groups, yoga classes, fundraisers, and many community events.

Media Contact:

Tami Plourde
Owner / Director Sales and Marketing
Pearl Street Brewery
tami@pearlstreetbrewery.com
1401 Saint Andrew Street
La Crosse, WI 54603
608-784-4832 Ext 6

Watch Pearl Street Brewery on the the new Discover Wisconsin.

Things to Know about Applefest Appleweizen

The locals enjoy it so much, they made it the official beer of Applefest!

Apple Festing

Every September for the last 70 years, everybody gets together for a big parade with dozens of floats and marching, baton-twirling kids who stomp down to Abnet field next to the La Crescent Middle/High School to kick off Applefest.

If you listen you can hear the Apple Annies singing acapella and when you see them, you might be lucky enough to have your cheek adorned with an apple sticker or your t-shirt with an Applefest button. There’s a carnival, a cornhole tourney, a 5K run/walk, there are orchard tours, apple pie, a coronation of the new Royal Family and a beer tent with non-stop activities. This is where the tapping of the infamous, “Red Apple Keg” takes place.

Collaboration Across Borders

Celebrating generations of apple-farming, we call this a beer without borders as it brings cross-river neighbors from two different states together for a little hootin’ and hollerin’.

Like a marriage made in heaven, the Applefest Appleweizen is a marriage of fresh, light Wisconsin wheat ale and local, fresh-squeezed Minnesota Apples!

La Crescent, MN is right across the Mighty Miss from our brewery and La Crescent is surrounded by family-operated apple orchards. That’s why it’s known as The Apple Capital of Minnesota!

The Apples

Of all the apple varieties grown around here, Brewmaster Joe chose Honeycrisp apples because they are so darn good. We also like the fact that they are a Minnesota native! Honeycrisps are one of nine apple cultivars initially cultivated by the University of Minnesota that have become commercial varieties.

Patented in 1988 and released to the public in 1991, this apple wasn’t bred to grow, store or ship well. It was bred for taste: crisp, with balanced sweetness and acidity. That’s why we love ‘em. Local Honeycrisp apples are hand-harvested each Fall from one of the orchards just a few miles from our brewery and pressed into the freshest, most delicious juice you’ve ever had.

The Beer

Wheat beer brewed with Wisconsin barley and wheat malts. Fermented with a specific yeast for a pronounced estery aroma often found in Bavarian wheat beers and LAB for a fresh tanginess.

Seasonal Fall Release – 5.5% ABV 6 IBUs

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Pearl Street Brewery to Host Hops and Hot Rods July 20th 2019

Pearl Street Brewery, Koenig Performance Body & Paint, Inc. and the Sprout for Kids Foundation are hosting Hops and Hot Rods July 20, 2019 at the Pearl Street Brewery.

Hops and Hot Rods will feature a car show, food trucks and live music. Proceeds from Hops and Hot Rods will benefit the Central High School Auto Shop Program.

Registration is currently open for showing vehicles; the event is open to all models and makes of cars. The deadline to submit a car is July 1, 2019 and can be submitted here. 

What: Hops and Hot Rods

When: Saturday, July 20th  2019

Where: Pearl Street Brewery

1401 St Andrew St La Crosse, WI 54603

Cost: $10.00 proceeds to benefit the Central High School Auto Shop Program

Time: Noon – 6:00 PM

Contact Travis with any car show questions – travis@pearlstreetbrewery.com.

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Pearl Street Brewery Participates in the 2019 Wisconsin Brewers Guild Common Thread Beer

Pearl Street Brewery has once again participated in the Wisconsin Brewers Guild Common Thread Series. The Common Thread is a macro-collaboration created by more than 20 Wisconsin brewers who came together to share ideas and celebrate Wisconsin’s rich brewing heritage and culture.

The 2019 Common Thread Collaboration was brewed at Vintage Brewing Company in Sauk City. This year’s beer is a Cranberry Witbier with a touch of coriander, chamomile, and rose hips and a hint of tartness contributed by a partial kettle sour.  This beer has been described as a “Belgian-inspired unfiltered wheat ale with a tempting citrus/cranberry fruitiness, velvety smooth mouthfeel, low bitterness and juicy-tart berry finish” with 8 IBUs 5.4% ABV.

Wisconsin-grown Ingredients Include:

Malted Scarlett 2-row barley

– Malteurop, Milwaukee

Flaked oats, flaked wheat & malted wheat

– Briess Malting, Chilton

Cranberries & cranberry juice concentrate

– Badger State Fruit Processing

“Top Secret” varietal hops

– Gorst Valley Hops, Nekoosa

Coriander & rose hips

– Hopnology, Mazomanie

The Tart Cranberry Wit will be officially released in La Crosse at the Pearl Street Brewery tasting room on Thursday June 6, 2019 at the monthly meeting of their Mug Club. Doors open at 4pm (Open to the Public). Proceeds from Common Thread sales are contributed to the Wisconsin Brewers Guild.

About the Wisconsin Brewers Guild

The Guild’s mission is to promote and maintain standards of excellence in Wisconsin’s brewing industry. They provide a network that connects brewers, suppliers, retailers, and of course enthusiasts not only in Wisconsin but worldwide. By uniting the small and independent brewers across the state, the Guild has a stronger voice that aims to educate policy makers at the state and federal level about their industry and promote legislation that will allow the craft brewing industry to thrive.

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Episode 1 – 20 Years of Beers at Pearl Street Brewery

Episode 1 – 20 Years of Beers at Pearl Street Brewery

Established in 1999, Brewmaster Joe Katchever and Brewmistress Tami Plourde tell the story of Pearl Street Brewery. From it’s beginnings on Pearl Street in La Crosse, WI to it’s current location in the city’s old rubber mills. It’s a story of craft beer and community.

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