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Episode 2 – Moving Forward with Pearl Street Brewery

Episode 2 – Moving Forward with Pearl Street Brewery

Pearl Street Brewery in La Crosse, WI has twenty years of growth and partnerships. Where it’s been, where it’s going and how their commitment to giving back to the community expanded into a not for profit.

Pearl Street Brewery is inviting presidential candidates to pour the perfect beer

Photo Credit: PATRICK SEMANSKY / AP

Democratic candidate Hillary Clinton stopped at the Pearl Street Brewery during her run for the 2016 presidential election.

La Crosse WI: Pearl Street Brewery is inviting presidential candidates to try to pour a perfect beer at its tasting room on La Crosse’s Northside.

Democratic candidate Hillary Clinton stopped at the Pearl Street Brewery during her run for the 2016 presidential election. After spending time with owners Joe Katchever and Tami Plourde, then Secretary of State Clinton went for a photo opportunity and committed what is considered a major faux pas in Wisconsin; a state known for its rich brewing history.

Secretary Clinton attempted to tap herself a pint of Pearl Street’s famous DTB Brown Ale but revealed her lack of skills, when she poured herself a glass of foam. Plourde, who was standing next to Clinton, quickly poured a second DTB and switched glasses with Mrs Clinton but not until after she had proudly held her foamy glass up for the onlooking members of the press.

Memes of Clinton, apparently unaware of the impact of her mistake, flooded the internet in the crucial months leading up to the election. The video of the pour has racked up hundreds of thousands of views and has been mentioned on hundreds of news sites and blogs. Some major news outlets even reported she may have damaged her presidential attempt, after blundering the pour in the Badger State.

A recent article on fitsnews.com stated, “Clinton’s pour was all foam, people … and voters in the Badger State took notice,” and said, “Never discount the extent to which 2016 Democratic presidential nominee Hillary Clinton damaged her electoral prospects after attempting (unsuccessfully) to pour a craft beer for herself at Pearl Street Brewery in La Crosse, Wisconsin.”

Joe Katchever, Founder and Brewmaster of Pearl Street Brewery believes pouring a beer is a national pastime in the United States. Especially in a state famous for great beer. “In a state where almost everyone learns the proper way to tap a beer, the consensus is that this may very well have cost Hillary Wisconsin and perhaps the Presidency.” Katchever says he also invited Bernie Sanders and Donald Trump to come to the brewery when they made stops in La Crosse but did not receive a response from either candidate.

“I extend a warm welcome to the candidates in the upcoming election to see who can pour a perfect pint of DTB,” Katchever says, “I can’t guarantee you’ll win Wisconsin with a perfect pour but I guarantee it’ll help!”

The famous Hillary Clinton video can be seen on YouTube!

About Pearl Street Brewery

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 20 years. Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota. Brewery tours are available every Friday and Saturday and patrons can visit the Tasting Room Tuesday through Sunday. The brewery plays host to musical groups, yoga classes, fundraisers, and many community events.

Media Contact:

Tami Plourde
Owner / Director Sales and Marketing
Pearl Street Brewery
tami@pearlstreetbrewery.com
1401 Saint Andrew Street
La Crosse, WI 54603
608-784-4832 Ext 6

Watch Pearl Street Brewery on the the new Discover Wisconsin.

Things to Know about Applefest Appleweizen

The locals enjoy it so much, they made it the official beer of Applefest!

Apple Festing

Every September for the last 70 years, everybody gets together for a big parade with dozens of floats and marching, baton-twirling kids who stomp down to Abnet field next to the La Crescent Middle/High School to kick off Applefest.

If you listen you can hear the Apple Annies singing acapella and when you see them, you might be lucky enough to have your cheek adorned with an apple sticker or your t-shirt with an Applefest button. There’s a carnival, a cornhole tourney, a 5K run/walk, there are orchard tours, apple pie, a coronation of the new Royal Family and a beer tent with non-stop activities. This is where the tapping of the infamous, “Red Apple Keg” takes place.

Collaboration Across Borders

Celebrating generations of apple-farming, we call this a beer without borders as it brings cross-river neighbors from two different states together for a little hootin’ and hollerin’.

Like a marriage made in heaven, the Applefest Appleweizen is a marriage of fresh, light Wisconsin wheat ale and local, fresh-squeezed Minnesota Apples!

La Crescent, MN is right across the Mighty Miss from our brewery and La Crescent is surrounded by family-operated apple orchards. That’s why it’s known as The Apple Capital of Minnesota!

The Apples

Of all the apple varieties grown around here, Brewmaster Joe chose Honeycrisp apples because they are so darn good. We also like the fact that they are a Minnesota native! Honeycrisps are one of nine apple cultivars initially cultivated by the University of Minnesota that have become commercial varieties.

Patented in 1988 and released to the public in 1991, this apple wasn’t bred to grow, store or ship well. It was bred for taste: crisp, with balanced sweetness and acidity. That’s why we love ‘em. Local Honeycrisp apples are hand-harvested each Fall from one of the orchards just a few miles from our brewery and pressed into the freshest, most delicious juice you’ve ever had.

The Beer

Wheat beer brewed with Wisconsin barley and wheat malts. Fermented with a specific yeast for a pronounced estery aroma often found in Bavarian wheat beers and LAB for a fresh tanginess.

Seasonal Fall Release – 5.5% ABV 6 IBUs

Pearl Street Brewery to Host Hops and Hot Rods July 20th 2019

Pearl Street Brewery, Koenig Performance Body & Paint, Inc. and the Sprout for Kids Foundation are hosting Hops and Hot Rods July 20, 2019 at the Pearl Street Brewery.

Hops and Hot Rods will feature a car show, food trucks and live music. Proceeds from Hops and Hot Rods will benefit the Central High School Auto Shop Program.

Registration is currently open for showing vehicles; the event is open to all models and makes of cars. The deadline to submit a car is July 1, 2019 and can be submitted here

What: Hops and Hot Rods

When: Saturday, July 20th  2019

Where: Pearl Street Brewery

1401 St Andrew St La Crosse, WI 54603

Cost: $10.00 proceeds to benefit the Central High School Auto Shop Program

Time: Noon – 6:00 PM

Contact Travis with any car show questions – travis@pearlstreetbrewery.com.

Pearl Street Brewery Participates in the 2019 Wisconsin Brewers Guild Common Thread Beer

Pearl Street Brewery has once again participated in the Wisconsin Brewers Guild Common Thread Series. The Common Thread is a macro-collaboration created by more than 20 Wisconsin brewers who came together to share ideas and celebrate Wisconsin’s rich brewing heritage and culture.

The 2019 Common Thread Collaboration was brewed at Vintage Brewing Company in Sauk City. This year’s beer is a Cranberry Witbier with a touch of coriander, chamomile, and rose hips and a hint of tartness contributed by a partial kettle sour.  This beer has been described as a “Belgian-inspired unfiltered wheat ale with a tempting citrus/cranberry fruitiness, velvety smooth mouthfeel, low bitterness and juicy-tart berry finish” with 8 IBUs 5.4% ABV.

Wisconsin-grown Ingredients Include:

Malted Scarlett 2-row barley

– Malteurop, Milwaukee

Flaked oats, flaked wheat & malted wheat

– Briess Malting, Chilton

Cranberries & cranberry juice concentrate

– Badger State Fruit Processing

“Top Secret” varietal hops

– Gorst Valley Hops, Nekoosa

Coriander & rose hips

– Hopnology, Mazomanie

The Tart Cranberry Wit will be officially released in La Crosse at the Pearl Street Brewery tasting room on Thursday June 6, 2019 at the monthly meeting of their Mug Club. Doors open at 4pm (Open to the Public). Proceeds from Common Thread sales are contributed to the Wisconsin Brewers Guild.

About the Wisconsin Brewers Guild

The Guild’s mission is to promote and maintain standards of excellence in Wisconsin’s brewing industry. They provide a network that connects brewers, suppliers, retailers, and of course enthusiasts not only in Wisconsin but worldwide. By uniting the small and independent brewers across the state, the Guild has a stronger voice that aims to educate policy makers at the state and federal level about their industry and promote legislation that will allow the craft brewing industry to thrive.

Episode 1 – 20 Years of Beers at Pearl Street Brewery

Episode 1 – 20 Years of Beers at Pearl Street Brewery

Established in 1999, Brewmaster Joe Katchever and Brewmistress Tami Plourde tell the story of Pearl Street Brewery. From it’s beginnings on Pearl Street in La Crosse, WI to it’s current location in the city’s old rubber mills. It’s a story of craft beer and community.

Sprout for Kids Foundation is Stretching for A Cause

The Sprout for Kids Foundation and partners is proud to announce that they raised $894 in the first quarter of 2019 throughs its Poses & Pilates events taking place at Pearl Street Brewery, with 100% of the proceeds being donated to local charities including Essentials Health Clinic and New Horizons Shelter and Outreach Centers, Inc.

Since 2009 Pearl Street Brewery, in conjunction with On Three Printing and Design, has been raising funds for La Crosse area families, schools, and organizations through the Sprout for Kids Foundation, hitting over $30,000 raised for the community in 2018.

 

May Sprout Foundation / Pearl Street Brewery Events

May 12 – Pilates and Pints with Courageous Grace Fitness Studio

May 18 – Poses and Pints with Courageous Grace Fitness Studio

May 19 – Pilates and Pints with Courageous Grace Fitness Studio

May 25 – Poses and Pints with Sara Mae Yoga

May 26 – Pilates and Pints with Courageous Grace Fitness Studio

See more on our classes & events!

 

Sprout for Kids Foundation

Sprout for Kids is a 501(c)3 nonprofit that is 100% volunteer run, and all the dollars raised go right to where they are needed. Since its inception, Sprout for Kids Foundations has worked with a multitude of area nonprofits and organizations including; Habitat for Humanity, The Boys and Girls Club, Hunger Task Force, Valley View Rotary, Rotary After Hours, Joe Was Just Joe Foundation, Kiwanis, Big Brothers Big Sisters of America, Steppin’ Out in Pink, and many more.

More on Sprout for Kids!

 

About New Horizons Shelter and Outreach Centers

New Horizons Shelter and Outreach Centers is the only shelter within a 65-mile radius of the City of La Crosse. It’s a shelter for individuals and families who have experienced domestic and sexual abuse, was organized in 1978 through the cooperative efforts of an informal group of citizens in the La Crosse area who recognized the need for services to victims of domestic abuse. The organization and mission has grown substantially since that time, now reaching out to victims of sexual abuse, human-trafficking, and more. New Horizons is on the front lines advocating for and helping victims with many issues that some people may think do not exist in our community. August of 2018 marked 40 years of serving the community

nhagainstabuse.org

 

Things to Know about Shitty Lyte Beer

1) The Challenge

“Got anything light?” For 18 years our Brewmaster has always answered this question with, “We don’t make shitty light beer”. And we never did. Then someone said that we couldn’t do it. Well that was a challenge, and when it comes to beer, we love challenges.

2) Twist on the Traditional

How did we take the traditional American Light Mega-Lager and make it better? Easy. We made it fresher. Unlike the others, this isn’t pasteurized either. This allows the pure clean flavor to shine through. We use a single strain of clean lager yeast and cold ferment it.

3) Fresh Local Ingredients

We love writing checks to local farmers! Local means fresh. We source hops from three different Wisconsin family farms. Our malt is grown in North America and Malted in Wisconsin.

4) Water

Good water is the foundation of good beer. La Crosse has some of the best water in the best beer state in the country.

Last year, the Wisconsin Rural Water Association (WRWA) voted La Crosse water the best tasting water in the state!

5) You too can be part of your local beer scene.

You’re a light beer drinker, we get it. You like beer just not all that dark stuff. Just because you want to drink something light, doesn’t mean you don’t support your local craft brewery. Now you can drink a low-cal, easy-drinking, great-tasting beer brewed by people you know. Beer brewed with wholesome and fresh ingredients instead of what the mega-brewers use. There’s something awesome about a non-pasteurized, quality craft beer that’s made in a hometown brewery.  Best of both worlds.

4.7% ABV – 5 IBUs – 112 Calories – 8 Carbs….More at pearlstreetbrewery.com/shitty-lyte-beer. 

Brewery Tours at Pearl Street Brewery (Video)

Check out the brewery tours at Pearl Street Brewery!

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 20 years. Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota. Brewery tours are available every Friday and Saturday and patrons can visit the Tasting Room Tuesday through Sunday. The brewery plays host to musical groups, yoga classes, fundraisers, and many community events.

Watch Pearl Street Brewery on the the new Discover Wisconsin.

Things to Know about Pearl Street Linalool IPA

Linalool IPA, the only IPA brewed with Northern Discovery® hops.

Featuring a crisp golden yellow color, and the unique aroma of lilac, pear, and bruised apple.

1) Special Hops

Linalool IPA is brewed with this rare species of hops that was discovered growing wild by a UW-Madison Horticulture Botanist, who was also a homebrewer. Upon brewing with the mystery hop, he also discovered that it made good beer! The family began cultivating this new hop variety on their Madison area farm and their curiosity got the best of them. They had the plant genetically tested to determine which strain it was, only to discover that it was not genetically identical to any commercially available strain of hops, making it a unique variety.

2)  Unique

With a unique genetic fingerprint and 2.5 times more linalool (an aromatic compound that gives hops their essence) than any commercial variety.

3) Rare

Northern Discovery hops are produced by a single Wisconsin grower — and Pearl Street Brewery has the exclusive rights to use this unique, indigenous hop variety, and it is featured in their Linalool IPA.

4) Growing

When Linalool was first brewed by Pearl Street Brewery, they were only able to brew it seasonally since there were not enough Northern Discovery hops available to meet the demand for the beer year-round. Since that time, production has ramped up to meet the demand for this unique and popular Wisconsin brew.

5) Science

According to Brewmaster Joe Katchever there is science behind the aromatics in Linalool IPA. “the linalool molecule actually bonds to a carbohydrate found in the beer forming what is called a glycoside. Glycosides are odorless and tasteless but during aging, the molecular bond breaks and the linalool is released into the beer and you can smell it. By carefully controlling the pH of the beer, we can maximize the formation of glycosides.”

You’ll be wild about it. 6.8% ABV. 60 IBUs….More at pearlstreetbrewery.com/linalool-ipa

Watch Pearl Street Brewery on the the new Discover Wisconsin.