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Pearl Street Brewery Ranks Top 20 in Travel Wisconsin Brewdown Poll!

Pearl Street Brewery to Release Flagship And New Fan Favorite Tasting Room Beers in 12oz and 16oz Cans

Travel Wisconsin recently asked residents to nominate their favorite brewery on social media in the ultimate Wisconsin Brewdown. With a reach of nearly 124,000 people, and more than 2,500 responses, Pearl Street Brewery ranked among the top 20 in the state.

Beer aficionados and novices alike are encouraged to vote for their favorite brewery as often as once per day now through Friday, July 24th at and help crown Wisconsin’s favorite brewery, “Top in Hops.”  

“Glad to see so many Pearl Street beer lovers out there cast a vote in our direction! We’re proud of the beer we’ve brewed and the parties we’ve had. This year is a year of innovation for Pearl Street and we are really excited about the future” said Pearl Street Owner and Brewmaster, Joe Katchever, “It’s good to show support for your local brewery no matter where you live, especially during this extraordinary year, and big thanks to Travel Wisconsin for doing this.” 

With a mix of mega-breweries that made Wisconsin famous for beer and innovative craft breweries, Wisconsin remains at the center of the beer universe. By mixing traditional European brewing techniques with local ingredients and a deft artist’s touch, these entrepreneurs have created some of the most highly regarded beers in the world – as well as vibrant tourist attractions.

Dozens of Wisconsin’s breweries and brew pubs offer tours or tastings and visitors looking for a unique culinary and cultural experience can visit a number of them within a short distance in every region of the state.

“With so many great breweries throughout the state, The Wisconsin Brewdown is a fun way to support your local favorites and learn about new must-try breweries to visit in the future,” said Tourism Secretary-designee Sara Meaney. “I encourage all to participate by visiting, vote for your favorite brewery, and plan your trip to discover what’s on tap in Wisconsin.” 

Breweries are an important sector of the tourism industry. The Wisconsin Brewdown promotion is one of a series of efforts the department is undertaking to spotlight and support the tourism industry’s recovery.

Turisimo Fermentations Releases New Purple Reign Hard Cider from Hoch Orchards

Turisimo Fermentations

Turisimo Fermentations and Hoch Organic Orchards have collaborated on a new Hard Cider. Purple Reign, a semi-sweet cider made with purple raspberries and other fruit grown by the Hoch Family in Nodine, MN. 

Purple Reign, the first of the new hard ciders coming out in cans, will be out by mid-June in stores in La Crosse and around Western Wisconsin and is available on tap now at the Pearl Street Brewery Tasting Room. 

Bars and Restaurants interested in putting Hoch Hard Ciders on tap or selling it in cans can contact Hoch Orchards or Turisimo Fermentations. Other collaborations on deck for the two local companies include Cool Haralson, and the Honey, Honey. 

Purple Reign is made with a purple raspberry variety named Royalty, this unique flavor dominates this hard cider (6% ABV).

Cool Haralson is dry fermented giving it a dry tanginess while leaving it hazy like a German wheat beer (6% ABV). 

Honey, Honey is a semi-sweet, easy drinking cider that uses Honeycrisp as a main ingredient with a balance of sweetness and tanginess. Honey from the same bees that pollinate the orchard each Spring provide a touch of sweetness. (6% ABV).

Turisimo Fermentations is also releasing a variety of hard seltzers and wines on tap. Wines include Marquette, Frontenac Gris, and Red Cherry Red, which are vinted with grapes from the upper midwest. The wines are currently available by glass or in a growler to-go at Pearl Street Brewery’s Tasting Room.

About Turisimo Fermentations

Turisimo, a new adventure in fermentations and libations. A collaboration between Joe Katchever, Tami Plourde and other local business owners, Turisimo was launched to quell La Crosse’s thirst for a locally made hard seltzer and other refreshments. 

About Hoch Orchards

Hoch Orchard is a family farm in Nodine, Minnesota run by Harry & Jackie Hoch and has been in the Hoch family since the early 1950’s. All of the fruit grown on their farm is certified organic. They cultivate over fifty apple varieties plus acres of wine grapes, various berries, fruit trees & livestock. Harry has a Bachelor’s degree in Integrated Pest Management and a Master’s degree in Technical Communications and Sustainable Agriculture. Jackie has a Master’s degree in Business.

Release Flagship And New Fan Favorite Tasting Room Beers in 12oz and 16oz Cans

Pearl Street Brewery to Release Flagship And New Fan Favorite Tasting Room Beers in 12oz and 16oz Cans

Pearl Street Brewery is now distributing more of its flagship beers in cans, including the infamous DTB Brown Ale, Shitty Lyte (now available in stores) as well as a few tasting room favorites including V|O Haze which will be released in 16oz 4packs by June 15th, with Supreme Fatty to follow in 4 packs later in June. 

DTB Brown Ale, one of Wisconsin’s favorite craft beers, has been available in the Midwest in bottles for over a decade. The new canned format adds versatility and convenience to this already popular beer.

Shitty Lyte is a hand-made version of the traditional American Light Mega-Lager but uses fresh local ingredients and is unpasteurized to protect the fresh and delicate flavors (4.2% ABV – 5 IBUs).

V|O Haze is a de-bittered IPA brewed with raw vanilla and orange zest and double dry hopped with VGXP01 and Mosaic hops (7% ABV – 25 IBUs).

Supreme Fatty has a big malt flavor with oats, honey, malt, and milk sugar, utilizing Amarillo/Mosaic hops combination for a juicy flavor.   (7% ABV – 25 IBUs).

The new beers will be available in La Crosse County stores and in the PSB Tasting Room which is now open and is, of course, taking the necessary COVID-19 precautions as it states on their website: 

So we can all be safe, we have social distancing placeholders at our bar, we have hand sanitizer and masks available, and we’ve gone hog-wild on the cleaning and sanitizing of our Tasting Room.

Carryout and curbside options are still available and encouraged. 

Pearl Street Brewery

Pearl Street Brewery has been creating award-winning craft beers in La Crosse, WI for 21 years.  Their beer can be found in restaurants, bars, and retailers all over Wisconsin, Iowa, and Minnesota.  Patrons can visit the Tasting Room Tuesday through Saturday.  The brewery plays host to many community events and is very involved in local charity work.

Turisimo Fermentations to Release New Hard Seltzers

 Turisimo Fermentations

Turisimo Fermentations is now distributing its Cucumber Lime and Black Cherry Strawberry Hard Seltzers in 12oz 6packs by June 15th both coming at 4.5% ALC./VOL. and with 90 calories.

The new hard seltzers will be available in stores in La Crosse and around Western Wisconsin. The first two flavors will be on tap at David Reay’s Restaurant in Onalaska and in the Pearl Street Brewery Tasting Room, which also now serves three locally made wines and a variety of Hard Ciders from Hoch’s Organic Orchards.  Ciders include Purple Reign, Cool Haralson, and Honey, Honey.

About Turisimo Fermentations

Turisimo a new adventure in fermentations and libations. A collaboration between Joe Katchever, Tami Plourde and other local business owners, Turisimo was launched to quell La Crosse’s thirst for a locally made hard seltzer.

Pearl Street Brewery invites the public to the Inaugural Canning Run of its D.T.B. Brown Ale

Pearl Street Brewery invites the public to the Inaugural Canning Run of its D.T.B. Brown Ale

Thursday February 13, 2020 | 5:30pm

Twenty-one years ago, Pearl Street Brewery made history when they opened their brewery in downtown La Crosse. Then City of La Crosse Mayor, John Medinger tapped the inaugural keg of DTB Brown Ale.

It was 14 years ago that Pearl Street first put it’s award-winning beers into bottles. Since then, beer-lovers have been able to find their favorite La Crosse-born bottled beer throughout Wisconsin. In Pearl Street’s most recent expansion, they have installed a brand-new American made canning line, and Pearl Street Brewery is inviting the public to the Inaugural Canning Run of its D.T.B. Brown Ale. D.T.B has been Pearl Street Brewery’s most popular beer for 21 years, and will be the first beer to be officially canned on their new line.

On Thursday February 13, at 5:30pm, attendees are invited to partake in packing their own 6 pack of ice cold D.T.B. Brown Ales as it comes off the line.  These brewery-fresh six-packs will be available for purchase immediately.

“Over the last two decades, Craft beer has emerged from the fringes of America and has planted it’s flag firmly in the middle of the mainstream.” says Brewmaster Joe Katchever.

Twenty-plus years ago, craft beer was distinguished because it could usually only be found on tap. Then it made it’s package debut in the infamous 22 oz bomber bottle. Years later, as craft beer became more commonplace on the shelves of grocery stores, it was sold in 12oz or 16oz bottles. I’ve now decided it was time for Pearl Street beers to be available in cans. It’s a natural evolution”

What: Inaugural Canning Run: D.T.B. Brown Ale
When: Thursday February 13, 2020
Time: 5:30pm
Where: Pearl Street Brewery
1401 Saint Andrew Street La Crosse, WI 54603

Big Bluff Comedy is proud to present Geoffrey Asmus Friday February 14, 2020

Big Bluff Comedy is proud to present nationally touring comedian Geoffrey Asmus. Geoffrey began performing stand-up in 2013 immediately “after wasting $143,548 in college”. Within a short time he won Comedy on State’s Funniest Person in Madison 2015 and Penguin Comedy Club’s Funniest Person in Iowa 2015, both times “beating out the guy who invented meth, Quentin.”

Soon after, Geoffrey was selected as a ‘New Face’ performer at Just For Laughs Montreal and was featured on FOX’s ‘Laughs’ and Kevin Hart’s LOL Network. He has also performed at the Laughing Skull, Bridgetown, Limestone and Boston comedy festivals and won 3rd place in Atlanta’s 2017 Laughing Skull festival. Geoffrey has opened for Brian Posehn, Aparna Nancherla, Todd Barry, Daniel Sloss and Alonzo Bodden among others.

When: Friday February 14, 2020
Time: Doors 7:00pm | Show 8:00pm
Where: Pearl Street Brewery
1401 St Andrew St La Crosse, WI 54601

Tickets: $15 online / $20 at the door / Purchase Tickets

Large groups may call ahead with the number of your party for priority seating (608) 784-4832.

Parking is available directly outside the front door of Pearl Street Brewery (PSB) within the gravel lot or on the nearby streets. Attendees are asked to not park in the adjacent blacktop parking lot, vehicles will be towed, see parking map here.

Special thanks to The Big Bub’s Comedy Show (Winona, MN) for helping us book and host Geoffrey Asmus!

2020 Winter Beach Ball February 7-8, 2020

Friday Night Schedule

Pearl Street Brewery Offering Specialty Beer Releases and Island Food Pairing for 2020 Winter Ball


Single Day Tickets Available At Local Festival Foods

To celebrate 21 years of brewing craft beer in La Crosse, Wisconsin, Pearl Street Brewery has set the theme of the 2020 Winter Ball (aka Winter Beach Ball) for February 7-8, 2020. This yearly event kicks off Friday with a beer and island food pairing social from the following restaurants:


La Crosse Distilling Company

Chef Matt Brown

Chilaquiles en Salsa Verde

Meringue Bakery (Food Network Baking Champion)

Baker Jen Barney

Coconut, sesame, and banana caramel entremet

The Waterfront Restaurant and Tavern

Chef Brian Plum

Pineapple steam bun with avocado puree, Trinidadian stewed chicken with lime scented cucumbers

Fox Hollow Golf Course & Banquet Hall

Chef Tom Bernett

Hawaiian sweet roll stuffed with a chorizo meatball, chile sauce and topped with pineapple jalapeno relish

4 Sisters Wine Bar and Tapas Restaurant

Chef Patrick Halverson

Chocolate coco crusted pork ribeye with a strawberry jalapeño pepper jelly cream cheese topping


The lineup of special release beers and drinks to be released include a Mixed Berry Hard Seltzer, Sangria, Peanut Butter Porter, a Mexican American Lager and Tropical Beeramid of 10 Cask Conditioned Hazy IPAs including a Pina Colada Hazy IPA all wrapped in the sweet sounds of summer tunes.

On Saturday, The Winter Beach Ball will feature the sounds of an island summer including a  Jimmy Buffet DJ set, Heatbox (funky beatboxing loop artist), and party band, The Sweatband (high voltage, 8-Bit Funk) to close the night.

Attendees are invited to wear their best island garb for the event including but not limited to flip-flops, cut-off jean shorts, hula skirts, sundress, flower prints, coconuts, Hawaiian shirts, and more.  A Hangover Breakfast will follow the event Sunday, more information to come. A variety of single day and weekend tickets are available on the Pearl Street Brewery App and local Festival Foods.

What: 2020 Pearl Street Brewery Winter Beach Ball
Where: Pearl Street Brewery
1401 Saint Andrew Street La Crosse, WI 54603
When: February 7-8, 2020
| (7th) 6pm-10pm || (8th) 5pm VIP Hour | 6-11 PM


Friday Tickets – $40.00
5 Beer Samples, 5 Appetizer Courses and Entertainment.

Saturday Tickets – $20.00 pre-sale | $25.00 door
Includes 1 Free Beer and entry

Weekend Pass – $50.00
Entry for Friday
5 Beer Samples, 5 Appetizer Courses and Entertainment.
General Admission ticket for Saturday
Includes 1 Free Beer and Entry

Saturday VIP Tickets – $50.00
Includes 5 Beers, Early Entry, Growler Fill, Food and Entertainment

VIP Weekend Pass – $80
Entry for Friday
5 Beer Samples, 5 Appetizer Courses and Entertainment.
VIP Admission ticket for Saturday
Early Admission at 5pm
Free Food Spread
Free Growler Fill Coupon
One of Each of all 5 Special Releases

The Sweatband

Hailing from the purple city, Minneapolis, MN, The group was founded by local saxophonist Danny Q who had been a nationally touring contemporary jazz saxophonist for the last 5 years, but left the scene to pursue his true love of funk and rock. The band features a super cast of all Minnesota-based musicians including core members Scott Muellenberg (bass), Ke’Andre Mack (drums) and Jimmy Bayard (guitar). Collectively their resume has put them on stage with artists such as Robert Randolph, Eric Gales, The Petersons, Marva King, NPG, Judith Jill, Shelby J and Alexander O’Neil.

About Heatbox

Heatbox, aka The One Man Entertainment System, is a Minneapolis based funky beatboxing loop artist, video game show host, voice over actor, and computer programmer.

He has performed with or in front of many of the world’s biggest musical acts, and wowed crowds on some of the biggest stages and talent shows.

Things to Know About Sour Winter Gose

Seasonal Series. 

Sour Winter Gose is the coolest of our four-part seasonal Gose Series. Appearing on tap and on store shelves during the coldest months of the year!

Terroir Fermentation

Like the other Goses we brew, this ale has undergone spontaneous primary fermentation with native microbes found in the air in La Crosse, Wisconsin. This natural, terroir fermentation doesn’t just create an inviting sourness, but also connects this beer to our land and our community. The brisk tangy backbone is a lot like the brisk Winter air around here.

Fresh Spruce Tips 

Our friends Jackie and Pat, who have made Alaska their home, are a big part of this beer. Every year, after the warm Spring sun has broken up the Winter frost, they hike out into the spruce forests of the Alaskan frontier.  Amidst the bears, elk and moose who roam the mountainside, they hand pick the lemony fresh, new-growth tips of the spruce trees. This last year, they had some additional help from their new son who was born over the Winter.

They pack the fresh Spruce tips in coolers and bring them down to La Crosse when they come for a visit. These are the spruce tips that give Sour Winter Gose it’s citrusy nose and golden green hue.

Essential oil pressed from the skins of the rare Italian Bergamot orange bring a bright and juicy aroma. Bergamot oranges are pretty much inedible because they are so tart, but the essential oil, found just below the surface of the skin is prized for its culinary uses. Best known as the aromatics found in Earl Grey teas around the world, the Bergamot orange zest compliments this beer nicely.

Seasonal Winter Release – 4.8% ABV 3.5 IBUs

Things to Know About Raspberry Tambois


A tribute to our very own, sometimes tart but always effervescent Tami, this tart and effervescent Belgian-style Framboise.

About Tami a.k.a. BrewMistress

Co-owner and Director of Sales and Marketing, or as her favorite coffee mug reads: “Queen of F***ing Everything.” She only breaks for a steamy, spicy bowl of Pho or maybe a quick workout!

West Flanders

Brewed with yeast and bacteria cultures just like the spontaneously fermented beers of the Lambic region of West Flanders.


We age this beer on a half-pound of real raspberries for every pint!

Limited January Release – 8.0% ABV 8 IBUs

Things to Know about Dakenstein IIPA

Things to Know about Dakenstein IIPA


Monster Beer 

This freak of a beer is released every year at Pearl Street Brewery’s Halloween bash. Brewed with a monster mix of pure barley malts and stitched together with a melange of the stinkiest hops we could find. We use all barley malt for a full, malty body.



This beer is determined to be quite dank with a starting gravity of 19.2 and colossal quadruple-hoppings in the brewkettle. Unlike the modish IPA’s of today, this beer has a solid hoppy bitterness to match and balance its malty backbone. 



Dankenstein is a tribute to ancient brewing methods. We bottle and keg Dank with live yeast and the beer is naturally conditioned in the bottle. This leads to a fresher, brighted flavor and a more refined carbonation. Like all naturally carbonated beers, you’ll find it a bit hazy and with sediment in the bottle.

(Limited Fall Release – 10% ABV & 146 IBUs)